Best Approach to Redirect One Domain to Another
-
So I'm about to migrate one domain to another. Lets say I'm migrating boo.com to foo.com. Boo.com has good organic traffic & has some really well ranked pages. For this reason (I think) I want to send that traffic to some where other than the foo.com homepage. Perhaps a catered landing page. My question is can I redirect some of the specific pages on boo.com to a landing page on foo.com & then redirect the delta to foo.com's homepage? Or am a risking not fully transferring the full credit of one domain to another if I take that approach & therefore I should just redirect one domain to the other in its entirety?
Thanks,
Rich
-
Hi Rich,
Elaborating on FedeEinhorn’s answer, if the page structure is the same you could just redirect all requests to the same URI on your new domain, as he stated. You could do this very easily with a .htaccess file on the root folder of your old domain (providing you’re running an apache webserver like most people). To redirect using regular expressions and capture groups we can use the RedirectMatch directive, which would look like this:
RedirectMatch 301 ^(.*)$ http://www.newsite.com$1
As simple as that, you’ve redirected all existing pages to the same page on the new domain. If you haven't used this before, here's a brief look at how that works for you:
Firstly, RedirectMatch simply tells apache we’re using the RedirectMatch directive from mod_alias.
301 specifies a 301 SEO friendly redirect which passes all that lovely SEO juice to your new site.
^(.*)$ is our regular expression. It states, from the start of the requested URI (^) start capturing the request (using the brackets to show what we want to capture), capture it all (with . meaning any character or symbol and the * meaning 0 or more of the preceding . , which will lead to everything being caught by our capture group (the brackets). And the $ meaning the end of the requested URI.
The final part of this redirect is specifying the page to redirect to, but as we have captured the request in the previous part, we use $1 to append our first capture (only capture in this distance) to the end of our new domain.
If you have completely changed your site, you may wish to redirect all requests to your homepage or another page, it is as easy as modifying the previous code to redirect without appending our capture to the end of your redirection target, so this would be acceptable:
RedirectMatch 301 ^(.*)$ http://www.newsite.com
But since we don’t need to use anything from the requested URI, we should really remove the brackets (the capture group) for the sake of tidiness, resulting in:
RedirectMatch 301 ^.*$ http://www.newsite.com
You could use a mixture of these 2 code, for instance if your blog posts are all identical but your main site pages have all changed - this code would redirect all pages starting with /blog/ to their double on the new domain, but redirect all other pages to a /we-have-moved/ landing page:
RedirectMatch 301 ^(/blog/.*)$ http://www.newsite.com$1
RedirectMatch 301 ^.*$ http://www.newsite.com/we-have-moved/
Hope that's useful,
Tom
-
Hmm... my best guess is that if the content remains the same, that means that you have the same contents on boo.com and foo.com, then just simply do a page by page redirection, that will carry as many value as possible to the new pages.
However, you if you do not have the same pages available on both domains, then there are a couple of things you can do:
- Not the exact same content on the new domain: redirect to what you think is the best match.
- No similar content on the new domain:
- Option 1: Redirect to a page (sort of a landing page) showing similar pages that the user might be interested in.
- Option 2: Redirect to a landing page or homepage.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect domain or keep separate domains in each country?
Hi all Hoping this might be something that can be answered given the number of variables 🙂
Intermediate & Advanced SEO | | IsaCleanse
My main site is www.isacleanse.com.au (Obviously targeted to Australian Market) and also www.isacleanse.co.nz targeted to NZ. The main Keywords im targeting are 'Isagenix' for both and also Isagenix Australia, Isagenix Perth, Sydney (Australian cities) and Isagenix NZ, Isagenix New Zealand, Isagenix Auckland etc.. for NZ The Australian site gets a lot more traffic and Australian market gets a lot more searches - I also have a section www.isacleanse.com.au/isagenix-new-zealand/ on the Australian site. The question is am I best off redirrecting the .co.nz domain completley to the Australian Domain to give it extra SEO Juice?0 -
Should I serve images from the same Top level domain as the current domain?
We run a multidomain e-commerce website that targets each country respectively: .be -> Belgium .co.uk -> United Kingdom etc... .com for all other countries We also serve our product images via a media subdomain eg. "media.ourdomain.be/image.jpg"
Intermediate & Advanced SEO | | jef2220
This means that all TLD's contain the images of the .be media subdomain. Which is acually seen as an outbound link. We are considering to change this setup so that it serves the images from the same domain as the current TLD, which would make more sense: .be will serve images from media.ourdomain.be .co.uk -> media.ourdomain.co.uk etc.. My question is: Does google image search take the extension of the TLD into consideration? So that for example German users will be more likely to see an image that is served on a .de domain?0 -
XML Sitemap on another domain
Hi, We've rebuilt our website and created a better sitemap index structure. There's a good chance that we not be able to append the XML files to existing site for technical reasons (don't get me started). I'm reaching out because I'm wondering if can we place the XML files on another website or subdomain? I know this is not best practice and probably very grey but I'm looking for alternatives. If there answer is DON'T DO IT let me know too. Thx
Intermediate & Advanced SEO | | WMCA0 -
Renaming your domain from an existing live domain and SEO implications - Please Help *shudder*
Please see the details below. Site A: http://south-african-holiday.mobi is an existing site that is our best site. It is Joomla 3.1 and runs all our ecommerce. Site B: http//www.southerncircle.com/ is our original and has the best DA but is out of date and pretty clunky. joomla 1.5 and all bookings (tour site) are redirected to Site A for processing. Instead of redesigning the Site A I'd like to change the domain name of http://south-african-holiday.mobi -> http://southerncircle.com So far my reading and research (Thanks MOZ for awesome forum!) has provided me with: 1. Do the SEO groundwork. i.e. remove dead links from both sites. Delete useless content and generally tidy up both sites. 2. Map all pages from site a: http://southerncircle.com -> http://south-africa-holiday/ so that the existing pages that have good ranking will have a home on the new site. 3. When ready do a small sample 301 redirect from: http://southerncircle.com to http://south-africa-holiday.mobi. 4. arghhhh now I'm stuck ..... If I redirect to this site then I lose my http://southerncircle.com domain which is what I want to keep....I just want the .mobi site to move to the southerncircle.com site.... I don't consider myself totally thick but this is really confuseing the *$%# out of me PLEASE could you give me some insight here. I'm sure it has been done before without completely losing the sites seo ranking and sending my site into SEO oblivion. If there are any JOOMLA gurus that have done this I'd love to hear from you as well. Many thanks in advance.
Intermediate & Advanced SEO | | SoutherlySwell0 -
301 redirects within same domain
If I 301 redirects all urls from http://domain.com/folder/keyword to http://domain.com/folder/keyword.htm Are new urls likely to keep most of link juicy from source url and maintain the rankings in SERP?
Intermediate & Advanced SEO | | Bull1350 -
What is the best way to rank well in two countries simultaneously with only one CCTLD
I have a .co.nz website and would like to rank on .com.au without setting up a new country specific website for .com.au. What is the best way to do this ?
Intermediate & Advanced SEO | | SteveK640 -
301 redirect
Hi there, I have some good links pointing to one of my web pages at the moment, however we are just about to launch a new design with new URL structure and I am clear that I need to do a 301 redirect on the URL to the new URL. However, do I keep the old URL live forever? or can I remove it after a while? Kind Regards
Intermediate & Advanced SEO | | Paul780 -
7 years old domain sandboxed for 8 months, wait or make a domain change?
Hello folks The questions is, if a domain, 7 years old being sandboxed due to "notice of unnatural links to website" does it make sense to make a domain change (301 permanent redirect and make a "domain change" under google webmaster tools) to another, aged(!) domain name?
Intermediate & Advanced SEO | | Ferray
Website being sandboxed for over 8 months already and there is no chance to do anything with those "unnatural" links to website... Any suggestions?0