How are keywords assigned to the On Page Rankings
-
Hopefully this isn't a stupid question. I'm new to MOZ Pro so I created a campaign and uploaded about 300 keywords. Our site is an ecommerce site so there are many many products and of course, many pages.
My first On Page Ranking Report has completed and naturally we have pages with scores ranging from A to F. What I don't understand is this: for any given keyword, how did that word get assigned to a given page for the purpose of the ranking report?
We may have many pages that may include a given keyword so when I look at a page with a score of F, I'm sometimes surprised that a given keyword is assigned to a particular page for the purposes of ranking.
Can someone help me understand this architecture?
-
Thanks Robert,
It's all good food for thought and I appreciate your taking the time to chime in. I've just begun working more hours at an eCommerce business and they rolled their own site so there is much to do in terms of SEO, duplicate content, duplicate title tags etc. Understanding how the MOZ reports do what they do helps me prioritize my work.
jc
-
Most likely (and it will take a staffer on Moz to give correct answer) it is how it shows in the rankings. So, often when we create a page our intent is this is the page that will rank for "turnips." We do pages on carrots, celery, and potatoes, but we want our turnips page number one on a search for turnips. But...google doesn't always see it that way. I can laugh today about it but early on in my seo career it drove me to distraction. How in the __ could they think this is what I wanted to rank for?
Also, you can go on the page grader and put in the page you want to grade out for a given term. I understand the limitations given a large number of pages or terms.
Best,
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My page can not be crawled
Hi all,Hope you could you help me here.I just seen this message but I don't know how to fix it?"Your page redirects or links to a page that is outside of the scope of your campaign settings. Your campaign is limited to pages with _____ in the URL path, which prevents us from crawling through the redirect or the links on your page. To enable a full crawl of your site, you may need to create a new campaign with a broader scope, adjust your redirects, or add links to other pages that include ig.com/de. Typically errors like this should be investigated and fixed by the site webmaster."Any ideas about how should I fix it?Thanks
Getting Started | | lauracelada23100 -
Traffic on Keywords
Hi, Can some body explain me in simple terms that how Moz can help me see if there is any traffic on keywords for example a, b, and c i have decided for my site. And If there is no/low traffic then what I should do next? How many options are available to me to bring up traffic to my keywords? Thanks
Getting Started | | Sequelmed0 -
How to scan how many pages are scanned?
I recently updated my subscription to the better one and want that my campaigns would scan more pages. I still cannot this how to update on the settings page? Should I create a new Campaign and delete the old one? (That would suck)
Getting Started | | FCRMediaLietuva0 -
Setting our Blog as a campaign page
Hi, I have created a campaign for our divelife/blog page to monitor success with the KW's we are targeting with articles. It is connected to the same Google and social account as our main domain campaign that is working just fine but 2 weeks in and still no data is appearing.
Getting Started | | Divelife0 -
Moz Analytics Campaign Landing Pages Update
Moz, Any ideas why i am not seeing my landing pages information in my analytics campaign yet ?, It has been a couple of days, i have reconnected my analytics, i have built up the keyword list a little more, But i only get page data from clicking 'Include pages with no tracked keywords' but still no keyword data, Am i miss understanding how this tool works or is there something else i need to setup ? Thanks James
Getting Started | | Antony_Towle1 -
Is the Moz Rank Tracker Broken?
Hi, I've waited a few days for data to appear in the account but all of the keywords show 'not in top 50'. When I know this isn't the case since I can see half of them myself either on page one or two (yes I have cleared cache / history and have tried an incognito window to see the results for myself; I have even tried another PC. Also I'm really not keen on the new layout of the pro account, everything is so much smaller event the text. Personally I think it doesn't look half as clean and simple as it used to. Another thing, the link analysis tab isn't showing all of my links - it's only showing 2! Which is way off, even when I check with Open Site Explorer there are a lot more than that. Thanks Ricky
Getting Started | | Thirsty-Media0 -
Keyword Research and Tracking Tips?
Keyword research is elusive thing. Sort of like Bigfoot. Well… not really. Rand actually does an excellent job explaining how to get started in his Moz Academy lesson on Keyword Research. Check that link out! I want to get the same type of conversation started on Q&A. I'll let everyone know how I’ve learned to do KW research. Please let me know how you do it!!!!! The first thing you’ll want to do is create a list of keywords you feel like your brand should target. I would start with what you offer, your brand, and how you want people to find you. Brand – Obviously you want to rank for your brand. First thing you want to do is see how people are searching for you brand. Use Ubersuggest for this. This tool will give a huge list of ways Google is suggesting results to people. Take that list and look at one’s that relate to your service, product, or content and save them in a spreadsheet. This will let you start tackling longer tail keywords before you focus in on your exact brand. What do you offer? – Think to yourself; how would I find my own service? Let’s say you sell air conditioners. You should check out Wordtracker to get a sense of how many people are searching for “air conditioners.” Then look at the other suggestions Wordtracker gives. These suggestions are usually terms that you want to invest some research into, because people are actually searching for them. A lot of people don’t focus their efforts… They end up using a wide net, which is fine, it’s just hard to measure success and build good quality content around too many terms. Alright! Let’s say you have list ready to go. It’s time to do some competitive research. I’d start with the Keyword Difficulty tool section of Moz Analytics. If you’re new to keyword research you want to try a longer-tail keyword. Something like “air conditioners on sale” instead of just “air conditioners.” When you put a term in the Keyword Difficulty tool you’ll see the top ten people ranking for this term. These are based on Domain Authority and Page Authority. This is great way to size up the competition based on how strong their link profile is! Don’t stop there. If you see some lower authority scores in the top ten, then I’d consider it low hanging fruit. Run a full report now. There’s going to be a lot of information here, but I’d like to focus your attention to the On-page stuff. Check that data out. Look to see how well pages in the top ten are optimized(do they have A, B, C, D, or F grades?). If they’re mostly floating around the B and C grade range; try to optimize an existing page you want to rank for the term or create some new content.On-page in full report When you have a page built drop it in our standalone On-page optimization tool to get a guide on how should use your keyword. You can also use Moz Analytics’ On-page tool to track these grades in combination with your rankings data. Just keep tracking it here! How do you go about KW research and tracking? Let me know if you have any feedback on this process and please detail your own if you have time. I’d love to here what ya’ got. 61iB2ag.jpg
Getting Started | | Nick_Sayers3 -
Landing pages in rankings report?
Is it possible to include the page that is ranking for a given keyword in the rankings report? I am a PRO subscriber.
Getting Started | | Cmoy850