Better to have less pages with more related content?
-
I work with a law firm and we are having a hard time busting into the first page of results for any of our keywords. I am new at SEO and have been trying to analyze how are competitors have an edge over us when on paper we are better optimized than their websites. One glaring difference is they have fewer webpages, which possibly makes each of their pages more keyword rich.
Would it be smarter to condense our many webpages/topics into less, more general web pages?
I hope my question is even making sense, thanks for any possible help!
Our site is http://www.utahdefenseattorney.net/
-
You'd want to decide pages based on how to best optimize for keyword searches. If you find more people search for drug possession than marijuana or cocaine possession, then it would be better to condense all of that info under one page. It really all depends on what is going to net you the most opportunity. You could have one umbrella page for drug charges and then a couple of sub pages with details on each type of possession charge. Beef up your content with info about potential sentencing/outcomes, what to expect during the trial, etc. That will help you capture additional long tail searches as well.
-
To be honest we haven't yet gotten rigorous with our keyword planning - like I said I'm pretty new at SEO and everything has been a little overwhelming at first. We are hoping our homepage will rank with "salt lake city criminal defense attorney" and then hope to optimize each of the individual 'charges' pages. I haven't made it through every page on the site yet because there are so many, so thanks for bringing that particular one to my attention.
So I am wondering since "marijuana possession attorney" isn't a searched for term if it would be better to condense all the drug charge pages into one page instead of having them broken up into 11 more pages specific to each drug charge.
Thanks for your help and patience, definitely a huge learning curve here!
-
How rigorous have you been with your keyword research/planning? Are you sure you're optimizing for the most-searched terms? And then optimizing for those terms across all of your page elements (including body copy)? For example, you've partially optimized for "marijuana possession attorney," but according to Google's keyword planner that term has zero searches in the state of Utah.
Also, I agree with EGOL that you need to eliminate the extra blank title tag. That's definitely not helping your cause.
-
Give us an example of the keywords that you are concerned about.
I looked at this page....
http://www.utahdefenseattorney.net/criminal-defense/drug-charges/possession-of-marijuana/
It is not optimized well for anything. The title tag is....
<title>Marijuana Possession Attorney in Salt Lake City | Intermountain Legal</title>
.... but the visible text on the page is not optimized for that.
Also, I see an instance of the title tag higher in the code....
.... which might or might not be causing a problem, but which I would definitely eliminate because you can never be sure of how a search engine will treat it..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
'duplicate content' on several different pages
Hi, I've a website with 6 pages identified as 'duplicate content' because they are very similar. This pages looks similar because are the same but it show some pictures, a few, about the product category that's why every page look alike each to each other but they are not 'exactly' the same. So, it's any way to indicate to Google that the content is not duplicated? I guess it's been marked as duplicate because the code is 90% or more the same on 6 pages. I've been reviewing the 'canonical' method but I think is not appropriated here as the content is not the same. Any advice (that is not add more content)?
Technical SEO | | jcobo0 -
3,511 Pages Indexed and 3,331 Pages Blocked by Robots
Morning, So I checked our site's index status on WMT, and I'm being told that Google is indexing 3,511 pages and the robots are blocking 3,331. This seems slightly odd as we're only disallowing 24 pages on the robots.txt file. In light of this, I have the following queries: Do these figures mean that Google is indexing 3,511 pages and blocking 3,331 other pages? Or does it mean that it's blocking 3,331 pages of the 3,511 indexed? As there are only 24 URLs being disallowed on robots.text, why are 3,331 pages being blocked? Will these be variations of the URLs we've submitted? Currently, we don't have a sitemap. I know, I know, it's pretty unforgivable but the old one didn't really work and the developers are working on the new one. Once submitted, will this help? I think I know the answer to this, but is there any way to ascertain which pages are being blocked? Thanks in advance! Lewis
Technical SEO | | PeaSoupDigital0 -
Google showing https:// page in search results but directing to http:// page
We're a bit confused as to why Google shows a secure page https:// URL in the results for some of our pages. This includes our homepage. But when you click through it isn't taking you to the https:// page, just the normal unsecured page. This isn't happening for all of our results, most of our deeper content results are not showing as https://. I thought this might have something to do with Google conducting searches behind secure pages now, but this problem doesn't seem to affect other sites and our competitors. Any ideas as to why this is happening and how we get around it?
Technical SEO | | amiraicaew0 -
Does google know every time you change content on your page
What i mean by the question is, so on our home page www.in2town.co.uk we change the article under lifestyle story of the day, if this changes every hour, will this encourage google to visit that page more often or will then just ignore that and just visit each day would love to hear your thoughts on this
Technical SEO | | ClaireH-1848860 -
Are building a page using HTML 5 better for seo?
Very general question really, but does anyone know whether Google sees html5 pages as being superior in any way to xhtml or html 4.x pages?
Technical SEO | | jimpannell0 -
Tags causing Duplicate page content?
I was looking through the 'Duplicate Page Content' and Too Many On-Page Link' errors and they all seem to be linked to the 'Tags' on my blog pages. Is this really a problem and if so how should I be using tags properly to get the best SEO rewards?
Technical SEO | | zapprabbit1 -
Duplicate content
I have just ran a report in seomoz on my domain and has noticed that there are duplicate content issues, the issues are: www.domainname/directory-name/ www.domainname/directory-name/index.php All my internal links and external links point to the first domain, as i prefer this style as it looks clear & concise, however doing this has created duplicate content as within the site itself i have an index.php page inside this /directory-name/ to show the page. Could anyone give me some advice on what i should do please? Kind Regards
Technical SEO | | Paul780 -
About duplicate content
Hi i'm a new guy around here, but i'm having this problem in my website. Using de Seomoz tools i ran a camping to my website, in results i get to many errors for duplicate conten, for example, http://www.mysite/blue/ http://www.mysite/blue/index.html, so my question is, what is the best way to resolve this problem, use a 301 or use the rel canonical tag? Wich url will be consider for main url, Thanks for yor help.
Technical SEO | | NorbertoMM0