I have a new website and would like to use the keywords my competitors are using and was wondering the best way to take a look using Moz Pro?

[JohnnyRoq]

The website is www.fapwrap.com - it's a new adult wall decals website. [editor's note: may not be safe for some workplaces]

The wall decals we have are obviously a bit more niche than the bigger competitors, but I want to get into the first page to see how it helps us.

I'm slowly taking over some kws like "xbox wraps" and "ps4 wraps" but those have low search volume and I feel like "wall decals" will help - though it's highly competitive.

Suggestions?

I just kinda want to plug in my competition and pick from their list of existing kws..... Ha.

[DonnaDuncan]

Cool JohnnyRoc,

Don't trim unnecessarily. Consider canonical tagging content groupings rather than deleting pages. It's a practice used, for example, when you're trying to rank for "patriotic tshirts" that come in multiple sizes.

D

[JohnnyRoq]

Awesome! I appreciate it.

I'm brand new to MOZ Q&A, so apologies on late response.

I have the entire SEO Powersuite from Link-Assistant and I'm trying to harness it all.

I really want to know what my competitors keyword for so that it simply gives me suggestions.

Right now, I'm actually moving up the charts super fast for a good chunk of our keywords, but I need to find variations and.... well, reverse engineer their success.

For instance, I don't know that I'll ever hit page 1 for "wall decal" or "wall decals" but I sure hope I can build relevance.

I'm also about to trim my site a bit because its a store and I don't want repeat content due to similar product.

[DonnaDuncan]

Johnnyroc,

Take a look at the answer to the question asked immediately after yours - "is there a tool that I can use to scrape and see [competitor's] meta tags". The answers provided will also help you learn more about what your competitors are doing.

[Bryan_Loconto]

You can also run each of your competitors in Screaming Frog and get ideas of their keyword focus based on their meta data.

[DonnaDuncan]

I'm not aware of a way to do that using the Moz toolset. Try SEMRush. You can plug in the URL of your competitors and see their top keywords.