International TLD Differentiation Concerns
-
Currently working on a project where the TLD of the parent company site is a .COM and the U.S. subsidiary is a .US. This is a first for me.
What I do know.
- Both sites must be live
- Parent (.COM) targets essentially the entire international market
- US Subsidiary (.US) targets United States only
- Concerns are even with non-duplicate content will there be confusion there with the closely related domain, just a TLD change?
Any suggestions are greatly, greatly appreciated!
-
Thanks for the added insights Ricky!
This lead me down another path to do some additional research on ccTLDs. Total international SEO rabbit hole so this could be fun.
-
Hi there!
Im not sure that I know the answer to this questions as it is a bit outside of my area of expertise and experience, but I figured this page may be able to provide some help.
https://sites.google.com/site/webmasterhelpforum/en/faq-internationalisation#q8
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Links Not Registering
Hey everybody. In Moz when I compare link profiles to my competitors my domain is showing up as only having 4 internal follow links, and 0 nofollow. I know for a fact this is not the case however it is disconcerting. Is there any reason why Moz wouldn't be able to pick up my internal links? Is there a difference when linking internally by "/page_a" vs actually spelling out the entire URL i.e. "https://www.mysite.com/page_a"
International SEO | | HashtagHustler0 -
International Site Merge
Hello, I've never had to deal with an international site before, let alone a site merge. These are two large sites, we've got a few smaller old sites that are currently redirecting to the main site (UK). We are looking at moving all the sites to the .com domain. We are also currently not using SSL (on the main pages, we are on the checkout). We also have a m.domain.com site. Are there any good guides on what needs to be done? My current strategy would be: Convert site to SSL. Mobile site and desktop site must be on the same domain. Start link building to the .com domain now (weaker link profile currently) What's the best way of handling the domains and languages? We're currently using a .tv site for the UK and .com for the US. I was thinking, and please correct me if i'm wrong, that we move the US site from domain.com to domain.com/us/ and the domain.tv to domain.com/en/ Would I then reference these by the following: What would we then do with the canonicals? Would they just reference their "local" version? Any advice or articles to read would really be appreciated.
International SEO | | ThomasHarvey0 -
International advice.... can anyone help and check my site?
Hi ALL, I'm running 3 sites, internationally .com, com.au and co.nz Can anyone please look at my site and give me feedback about the hreflang tags, I ran a W3C and i have errors stating https://validator.nu/?doc=http%3A%2F%2Fzenory.co.nz for www.zenory.com and its relevant domains
International SEO | | edward-may0 -
Is International Geotargeting with Duplicate Content Effective?
A company located in Canada is currently targeting Canada through the geotargeting setting in Google Webmaster Tools. Google.ca rankings are good, but Google.com rankings are not. The company would like to gain more traction for US people using google.com. The idea on the table is to set up a subfolder www.domain.com/us/ and use WMT to designate this version for the US. Here's the kicker: the content is exactly the same. Will Google consider the US version duplicate content? Is this an effective way to target US and Canada at the same time? Is it better to forget a duplicate US site altogether and use the "unlisted" setting in WMT?
International SEO | | AliveWired0 -
International algorithm update release dates.
Does anyone know if Google releases all algorithm updates worldwide or if they do it slowly across the globe? I have a SEO agency in Argentina and it does not seem like the algorithm updates hit us as they do in the USA. I’ll give you an example. Penguin 2.0 did not even create a dent in some really spammy websites that we watch. Thanks Carla
International SEO | | Carla_Dawson0 -
Ranking well internationally, usage of hreflang, duplicate country content
I'm trying to wrap my head around various options when it comes to international SEO, specifically how to rank well in countries that share a language, and the risk of duplicate content in these cases. We have a chance to start from scratch because we're switching to a new e-commerce platform, and we were looking into using hreflang. Let's assume an example of a .com webshop that targets both Austria and Germany. One option is to include both language and region in the URL, and mark these as such using hreflang: webshop.com/de-de/german-language-content (with hreflang de-de)
International SEO | | DocdataCommerce
webshop.com/de-at/german-language-content (with hreflang de-at) Another option would be to only include the language in the URL, not the region, and let Google figure out the rest: webshop.com/de/german-language-content (with hreflang de) Which would be better? The risk of inserting a country, of course, is that you're introducing duplicate content, especially since for webshops there are usually only minor differences in content (pricing, currency, a word here and there). If hreflang is an effective means to make sure that visitors from each country get the correct URL from the search engines, I don't see any reason not to use this way. But if search engines get it wrong, users will end up in the wrong page and will have to switch country, which could result in conversion loss. Also, if you only use language in the URL, is it useful at all to use hreflang? Aren't engines perfectly able to recognize language already? I don't mention ccTLDs here because most of the time we're required to use a .com domain owned by our customer. But if we did, would that be much better? And would it still be useful to use hreflang then? webshop.de/german-language-content (with hreflang de-de)
webshop.at/german-language-content (with hreflang de-at) Michel Hendriks
Docdata Commerce0 -
Anyone have experience using .asia TLD?
We are the top US supplier of a very high end French made product. The largest market for their products is Japan. We would like to target Japanese buyers that travel (for business or pleasure) to the West Coast (we're in SF) for personalized US delivery. I have been reading all related SEOmoz posts for International SEO. But looking to the future there could be other Asian opportunities, so a .asia domain has appeal (as does the $6 per year cost vs. $99 for a .jp). Is this TLD credible (both to potential customers and Yahoo Japan)? THX
International SEO | | Chasmo1 -
Risks of Migrating tld's to sub folders
Hi Guys, I am thinking of migrating our .co.nz and our .co.uk websites into sub folders on our .com website (eg: .com/uk and .com/nz). Do you think this is a risky strategy in regards to our performance in the localised search engines or should the centralisation of all these websites and their link authority into the .com help us move up the rankings? We are thinking of doing this in the next week, we have some really good rankings for the local googles, however we also have plenty of phrases sitting just on page 2 and I was hoping this might help boost them onto page 1? Has anyone else had experience migrating tld sites to sub folders on a .com and if so what was your experience of the impact on search rankings in the local googles and the timeframe that these changes took to have an effect? Did you have any negative results?
International SEO | | ConradC0