IP Address Geolocation SEO - Multiple A records, implications?
-
Hi,
We operate an ecom site, with a .com TLD. The IP address of the hosting is based in France and indeed we seem to see quite a lot of traffic from France.
How relevant is the A record of the domain for SEO? Is it still an important signal to help Google geolocate?
And, if that is the case, is there a case for having multiple A records for the domain? Like an IP Address in France, an IP address in Italy, etc... that way the domain would have multiple A records...
Thank you
-
Thank you.
Our server is fast, hosted in OVH France and we use MaxCDN. Using Magento we can achieve a very low TTFB and load time of around 180ms. We rank better for our kws in France than we do in other European countries although our site is not in French.
Any ideas where I can find a map of european connectivity and hosting companies?
Thanks for your help, I think that we are heading in the right direction!
-
Is terms of SEO, the server location does not carry any value. However, if you site loads really fast to France visitors, it just makes sense to rank your site higher to French visitors (yet again, confirming that server geolocation does not give you any SEO benefit).
As for your question, what you are trying t achieve isn't an easy task and there are entire companies dedicated to just that, DNS based on geolocation (Anycast DNS, Geo-aware DNS), which is what almost all CDNs do, serve the content of a Website from the closest server to a person connecting to a Website. My recommendation? try to get the fastest server you can in the area you mostly want to target (Europe? then get a server that works fast in europe) and then use some CDN service like maxcdn, or cloudflare to serve static, cacheable content from different locations and speed up site loading as much as possible.
That being said, Google offers some tools to help you target specific Countries, Languages regardless of the server location under Google's Webamster Tools.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about International SEO
We've just recently launched our website in Canada and our web crawler is showing some pages with "&Country=CA", even if the current page already includes Country=CA. Why is this and how would we go about resolving?
International SEO | | nicole.nelson030 -
International SEO - Targeting US and UK markets
Hi folks, i have a client who is based in italy and they set up a site that sells travel experiences in the sout of Italy (the site currently sit on a server in Italy). The site has been set up as gTLDs: www.example.com They only want to target the US and the UK market to promote their travel experiences and the site has only the english version (the site does not currently offer an italian version). If they decide to go for the gTLDs and not actually change to a ccTLDs (which would be ideal from my point of view) how are the steps to be taken to set this up correctly on GSC? They currently only have one property registered on GSC: www.exapmple.com therefore i guess the next steps are: Add new property - www.example.com/uk and and set up geo targeting for UK Existing property - www.example.com/ set up geo targeting for US In case the client does not have the budget to optimise the content for american and british languages, would still make sense to have 2 separate property in GSC (example.com for US market and example.com/uk for UK market)? Few considerations: Add canonical tag to avoid duplicate content across the two versions of the site (in the event there is no budget to optimise the content for US and UK market)? Thank you all in advance for looking into this David
International SEO | | Davide19840 -
International SEO Question with regards to Sub Folders in Webmaster Tools
So, we have a website in 18 or so different languages. bluewidgets.com/br bluewidgets.com/cn etc I have added each sub folder in Google Webmaster Tools and 'pointed' them to be at their respective geographic specific. However, the United States version of the website is sitting on the root domain. Is there any issue with me pointing the root domain at United States Google, considering there are 18 sub folders already pointed at different regions?
International SEO | | LukeyJamo0 -
Same domain with different google effect seo ?
I have a domain www.abc.com for US market. Now i want to sell same services in Australia. I am thinking to buy www.abc.com.au . Because i think i will get rank more faster for .au in Australia because of .au . What do you guys suggest ?
International SEO | | afycon0 -
Subdomains vs ccTLD in International SEO
I'm interested to see if anyone has any additional thoughts or recent experience on subdomains vs ccTLD for International SEO. An article I found on this site is from March 2011, so just wanted to check if this is still relevant? http://www.seomoz.org/ugc/folders-vs-subdomains-vs-cctld-in-international-seo-an-overview
International SEO | | edwardlewis0 -
Is duplicate content a concern across multiple CCTLDs?
Looking for experienced feedback on a new client challenge. Multiple pages of content in the English language are replicated across multiple CCTLDs in addition to the .com address we're working with. Is duplicate content a concern in this case? What measures are recommended to help preserve their North American search inclusion while not serving as a detriment to external (European/Asian CCTLDs) properties aimed for other geos/languages? EDIT: After posting, this was read. Any thoughts? http://searchengineland.com/google-webmaster-tools-provides-details-on-duplicate-content-across-domains-99246
International SEO | | eMagineSEO0 -
The case of the attempted server hacking and it's effect on SEO
Since relaunch earlier this year, we've had patches where our site has failed to load. It's happened every so often, but, until I receive the server logs from the company who hosts the site, I won't know exactly when this issue has occurred. Until now, we've only noticed it when someone in the company has tried, and failed, to access the site. Again, it happened today. After hassling our developers/hosting firm for a conclusive answer as to why, it emerged that their server (perhaps our site in particular because of the nature of our business) had been the target of an attempted hacking. We've now concluded that every time our site has messed around like this, it's because of a possible hack. Would anyone in SEOmoz Land be able to tell me if this is going to have a negative impact for our SEO and site performance? Would search engines be able to tell if a potential hack is, or was, occurring? Would we then be penalised? Please feel free to elaborate on the hacking process in general, too, if you can because this is the first time I've encountered it. Thanks
International SEO | | Martin_S0 -
Internationalization and SEO
Hi Everyone, This is my first post in this new Q & A section!! This interface looks great!! Now onto the question.... We have www.example.com in English that has 50,000+ URLs. We are in the process of building a new site example.de targeting German users. The German site (www.example.de) will be a mirror of the English site at launch as we want to give a full experience to people visiting the .de domain. However, not all pages will be localized as we can't support that. We are planning on localizing the core sets of pages (~500) and leaving the rest in English. Post launch, we will have additional milestones to localize the remaining pages until the entire site is localized (converted to German). Is this the correct way to go? Will this cause duplicate content issue?
International SEO | | Amjath
Will adding "rel=canonical" tag on these pages solve the purpose? Thanks for the help!0