Page 1 Reached, Further Page Improvements and What Next ?

[Antony_Towle]

Moz,

I have a particularly tricky competitive keyword that i have finally climbed our website to the 10th position of page 1, i am particularly pleased about this as all of the website and content is German which i have little understanding of and i have little support on this,

I am pleased with the content and layout of the page and i am monitoring all Google Analytics values very closely, as well as the SERP positions,

So as far as further progression with this page and hopefully climbing further up page 1, where do you think i should focus my efforts ?

Page Speed optimization?, Building links to this page ?, blogging on this topic (with links) , Mobile responsive design (More difficult), further improvements to pages and content linked from this page ? Further improvements to the website in general?,further effort on tracking visitors and user experience monitoring (Like setting up Crazyegg or something?)

Any other ideas would be greatly appreciated,

Thanks all,

James

[Antony_Towle]

Thank you both,

I will dig into what the other competitors are doing, cant believe i overlooked this

Thanks Bryan i will work through these key things you have pointed out,

James

[Bryan_Loconto]

Heeeeey James Brown!! (In my James Brown voice)

I think you are on-point with your questions. Below are the elements I would address in the order which I would address them (not necessarily by importance).

Page Speed Optimization: Being that I don't know the page speed, page size, requests, etc., I would say if you can get the requests down as close to 40, page size down around 500kb and your page speed down to 1.4 seconds or less, you should be able to close the book on that aspect. This of course will ensure the users will have a fast experience and not get hung up.

Mobile Responsive Design: Based on GA data, if you have a significant amount of mobile users I would DEFINITELY get a mobile version of the site so these users can have a better experience.

Blogging / Link Earning: Blog, blog, blog!! Do this the right way (relevant, well written, targeted to your audience) and you will be building links at the same time.

HTML Validation: Fix any/all errors/warnings

404 Errors: Redirect any 404 errors that exist on the site. Also make sure you have a custom 404 page in case any new ones pop up moving forward. This helps direct users to the appropriate page.

CrazyEgg.com: I would definitely get this set up. Since you are a Pro member, you get to try it for free for 90 days. Why not?

Hope this helps you out!!

[SilverDoor]

Hi James,

Congratulations, it sounds like you've done some really good work so far.

In terms of what to do next, I recommend that you do some in-depth competitor analysis on all of the sites currently ranking above you.

Look at all of the elements that you mentioned above and see what your competitors are doing in those areas. If you find that they're currently doing something better than you, strive to improve that.

Good research is the key here. Make sure to follow this rule:

Research - Hypothesise - Test - Review

Another important element to not forget is benchmarking. Ensure that you benchmark before you implement any changes, that way you can see what the overall effect is.

Hope this helps