Page 1 Reached, Further Page Improvements and What Next ?
-
Moz,
I have a particularly tricky competitive keyword that i have finally climbed our website to the 10th position of page 1, i am particularly pleased about this as all of the website and content is German which i have little understanding of and i have little support on this,
I am pleased with the content and layout of the page and i am monitoring all Google Analytics values very closely, as well as the SERP positions,
So as far as further progression with this page and hopefully climbing further up page 1, where do you think i should focus my efforts ?
Page Speed optimization?, Building links to this page ?, blogging on this topic (with links) , Mobile responsive design (More difficult), further improvements to pages and content linked from this page ? Further improvements to the website in general?,further effort on tracking visitors and user experience monitoring (Like setting up Crazyegg or something?)
Any other ideas would be greatly appreciated,
Thanks all,
James
-
Thank you both,
I will dig into what the other competitors are doing, cant believe i overlooked this
Thanks Bryan i will work through these key things you have pointed out,
James
-
Heeeeey James Brown!! (In my James Brown voice)
I think you are on-point with your questions. Below are the elements I would address in the order which I would address them (not necessarily by importance).
Page Speed Optimization: Being that I don't know the page speed, page size, requests, etc., I would say if you can get the requests down as close to 40, page size down around 500kb and your page speed down to 1.4 seconds or less, you should be able to close the book on that aspect. This of course will ensure the users will have a fast experience and not get hung up.
Mobile Responsive Design: Based on GA data, if you have a significant amount of mobile users I would DEFINITELY get a mobile version of the site so these users can have a better experience.
Blogging / Link Earning: Blog, blog, blog!! Do this the right way (relevant, well written, targeted to your audience) and you will be building links at the same time.
HTML Validation: Fix any/all errors/warnings
404 Errors: Redirect any 404 errors that exist on the site. Also make sure you have a custom 404 page in case any new ones pop up moving forward. This helps direct users to the appropriate page.
CrazyEgg.com: I would definitely get this set up. Since you are a Pro member, you get to try it for free for 90 days. Why not?
Hope this helps you out!!
-
Hi James,
Congratulations, it sounds like you've done some really good work so far.
In terms of what to do next, I recommend that you do some in-depth competitor analysis on all of the sites currently ranking above you.
Look at all of the elements that you mentioned above and see what your competitors are doing in those areas. If you find that they're currently doing something better than you, strive to improve that.
Good research is the key here. Make sure to follow this rule:
Research - Hypothesise - Test - Review
Another important element to not forget is benchmarking. Ensure that you benchmark before you implement any changes, that way you can see what the overall effect is.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Weight of content further down a page
Hi, A client is trying to justify a design decision by saying he needs all the links for all his sub pages on the top level category page as google won't index them; however the links are available on the sub category and the sub category is linked to from the top level page so I have argued as long as google can crawl the links through the pages they will be indexed and won't be penalised. Am I correct? Additionally the client has said those links need to be towards the top of the page as content further down the page carries less weight; I don't believe this is the case but can you confirm? Thanks again, Craig.
Intermediate & Advanced SEO | | CSIMedia1 -
Should I put rel next and rel prev and canonical on tags pages
Hi I have a tag pages on a news website each tag page is divided to several pages, but Google does't crawled those pages because the links are in javaScript, I want to do the following things: Change the links to html href Add rel=pref rel=next Add a canonical in each page with the url of the main tag page Do you agree with my solution? Thanks Roy
Intermediate & Advanced SEO | | kadut1 -
Ecommerce category pages & improving rankings
Hi Moz 🙂 I work on an ecommerce site & am getting stuck with how to improve rankings on category pages. I have a competitor who writes loads of content for their category pages under tabs & they perform very well. The content isn't particularly helpful, more about their range and what they offer. I have tested adding similar content under a tab to some of our category pages - with some performing well & others not as well. I know this isn't ideal, and I'd like some help with an alternative. Does anyone have tips on improving rankings on category pages? I don't have much control on the layout, this is controlled by our parent company which restricts us. I am researching writing user guides, but these will be on other pages not directly on the category page & the way we have to add them is a lot of manual work for our webmaster, so I can't get them up as quickly as I'd like. I have seen REI have a small bit of content at the top of their pages that link to guides e.g - https://www.rei.com/c/static-and-rescue-ropes But obviously their domain authority is so high already, that they don't need as much help as me 🙂 At the moment I have some new Chair pages I need to rank, these are competitive and any ideas would be great 🙂 Here are some examples: http://www.key.co.uk/en/key/ergonomic-office-chairs http://www.key.co.uk/en/key/executive-office-chairs Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
Why have I lost my #1 ranking?
Hello! Ever since switching to a new website back in late 2014, my rankings have suffered. My webpage https://www.shwoodshop.com was always the #1 google position for the keywords "wood sunglasses" and "wooden sunglasses". For a while my site bounced back a forth between the #1 and #2 spots, but in the last 4 months I have been stuck with a #3 rank for both keywords. I hired an SEO company to help fix the problem but after a year of work, there was still no positive change. I have had multiple experts take a look at my site, but to no avail. All signs seem to point to a stronger, healthier site than my competition. My domain authority and page authority are much greater than the competition with the #1 and #2 rankings. I have used the On-Page grader and other tools to try and help, and even though I am getting an "A" grade, I'm still not improving my rankings. I ran a link metric comparison for my website versus the competition and attached it to this post. The main area I seem to be lacking is the Internal Equity-Passing Links. The top competitor has a ridiculous amount, which I think may be due to their use of breadcrumbs. Is this enough to make the difference? My other thought is that I could be suffering from duplicate page content. My website is setup to be "localized" via Subdirectories With gTLDs (.com/us, .com/eu, .com/au, .com/international). The on-page content is the exact same, but the prices for the products changes depending on your location. Moz shows a ton of duplicate pages due to this. Could I be getting penalized for this? I am an SEO novice and trying to learn as much as possible while investigation this issue. Any suggestions or ideas would be greatly appreciated! -Taylor wUiyU
Intermediate & Advanced SEO | | shwoodeyewear0 -
Improvement in Page Speed worth Compromise on HTML Validation?
Our developer has improved page speed, particularly for Mobile. However the price for this improvement has been a HTML validation error that cannot be removed without compromising on the page load speed. Is the improvement in speed worth the living with the validation error? The concern is paying a high SEO price for this "fatal error". Or perhaps this error is in fact not serious? Fatal Error: Cannot recover after last error. Any further errors will be ignored. From line 699, column 9; to line 699, column 319 >↩ ↩ `OUR DEVELOPER'S COMMENT: | This was made following Google page speed insights recommendations. If we remove that, will loose on page load performance | The domain URL is www.nyc-officespace-leader.com`
Intermediate & Advanced SEO | | Kingalan10 -
Urgent Site Migration Help: 301 redirect from legacy to new if legacy pages are NOT indexed but have links and domain/page authority of 50+?
Sorry for the long title, but that's the whole question. Notes: New site is on same domain but URLs will change because URL structure was horrible Old site has awful SEO. Like real bad. Canonical tags point to dev. subdomain (which is still accessible and has robots.txt, so the end result is old site IS NOT INDEXED by Google) Old site has links and domain/page authority north of 50. I suspect some shady links but there have to be good links as well My guess is that since that are likely incoming links that are legitimate, I should still attempt to use 301s to the versions of the pages on the new site (note: the content on the new site will be different, but in general it'll be about the same thing as the old page, just much improved and more relevant). So yeah, I guess that's it. Even thought the old site's pages are not indexed, if the new site is set up properly, the 301s won't pass along the 'non-indexed' status, correct? Thanks in advance for any quick answers!
Intermediate & Advanced SEO | | JDMcNamara0 -
Product pages content
Hi! I'm doing some SEO work for a new client. I've been tasked with boosting some of their products, such as http://www.lawnmowersdirect.co.uk/product/self-propelled-rear-roller-rotary-petrol-lawnmowers/honda-hrx426qx. It's currently #48 for the term Honda Izy HRG465SD, while http://www.justlawnmowers.co.uk/lawnmowers/honda-izy-hrg-465-sd.htm is #2, behind Amazon. Regarding links, there's no great shakes between the pages or even the domains. However, there's major difference in content. I'm happy to completely revamp it, I just wanted to check I'm not missing anything out before starting to rewrite it altogether! Thanks
Intermediate & Advanced SEO | | neooptic0 -
Renaming multiple web pages
I'd like to rename about 20 web pages on one of my websites. If I do a 301 redirect for each of the pages will I get dinged by google for all of the renames?
Intermediate & Advanced SEO | | dpdeleon10