Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Multiple Thank You pages with one Contact form - PPC
-
Hi everyone,
I am running a PPC (Google Adwords Campaign) and it is pretty big. I have about 25 landing pages each with a Contact Form. I need the contact form to go to a unique thank you page for each landing page to measure conversions via Google Adwords. In other words I need the contact form on submission to redirect to a specific and unique thank you page that I can define. The contact form needs to be the same for all landing pages to avoid having to produce 25 landing pages. I am ok with producing 25Example
http://www.maindomain.com/landing-page-1 redirects tohttp://www.maindomain.com/thank-you-1http://www.maindomain.com/landing-page-2 redirects tohttp://www.maindomain.com/thank-you-2
http://www.maindomain.com/landing-page-3 redirects tohttp://www.maindomain.com/thank-you-3
Can someone help me with this?
Thanks -
Hi Ray,
Sorry to bug you again. I installed the conversion code on the one unique thank you page and the campaign is not picking it up. I used the Google Tag manager to verify it and it is set ok. Not perfect but ok.
Any ideas on what I could be doing wrong? I followed the steps found here perfectly..https://support.google.com/adwords/answer/1722054?hl=en
Thanks
Carla
-
You're correct, make sure your Google Analytics and Adwords accounts are connected properly. Then you'll be able to dissect the analytics by Ad content, keywords, campaigns, ad groups, landing pages, ect.
Make sure your tracking code and conversion pixel are all setup properly.
Google Help: https://support.google.com/adwords/answer/1722021?hl=en
-
Thanks Ray for getting back to me so quickly. Yes all ads are under one account.
I get what you are saying now. Google Adwords automatically associates Keyword used ==> landing page ==> conversion page.
Please let me know if this is correct. I just installed the tracking code on the single thank you page.
Thanks Again
-
You should only need to install 1 tracking code to track all of your conversions through Google Adwords. The campaigns are all under a single account, correct? If so, ensure that your conversion pixel is installed properly and you'll be good for any campaigns running in your Adwords account.
I definitely recommend setting up some expected funnels that your visitors would go through. It'll help a lot with identifying where a visitor abandons the process and what you need to improve upon for the most effective campaign.
-
Hi Ray,
Thanks for letting me know about 1 unique thank you page. Do you recommend I install all 25 conversion tracking codes on the 1 thank you page to measure PPC conversions and for SEO conversiones, do you recommed I use funnels? I am currently using funnels via Google Analytics for SEO conversion measurement
Thanks!
-
Hi Carla_Dawson,
I'm not sure I follow your info exactly, but why would you need 25 unique thank you pages to track Adwords conversions?
1 Thank you page is enough with proper tracking installed and you'll be able to see the stats for each landing page right in Adwords / Analytics.
If you need to redirect to unique Thank You pages, then CF7 makes it very easy to change the redirect. You would need the 25 different contact forms, but you should be able to copy/paste the forms in WordPress, to make that process easier.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?
My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background? I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket We plan on using this landing page for LinkedIn advertising. Thanks!!
Conversion Rate Optimization | | Kingalan10 -
How ppc affects organic and direct convesions and traffic.
Hi, I was wondering what percentage of organic conversions is related to ppc previous traffic. I mean, when we evaluate the results of a campaign, we take a look at the cost per conversion in analytics for one specific word. Lets say that we know that for PPC campaigns we have the following data Adwords / PPC Visits: 4500 %conversions rate = 1,15% Cost per conversion = $10 ORGANIC Visits: 1300 % conversions rate = 2,10% DIRECT Visitis: 1000 %conversions rate= 2,54% It is obvious that if I cancel the adwords campaign part of the organic and direct traffic will drop too. So, I was wondering if have you ever done this calculation and if you know what percentage of the organic a direct traffic is related with de ppc campaigns. I mean... Let's say... "20% of the ppc traffic will come back to the website as organic traffic or direct traffic", or something like that... Anyone??? Thanks 😄
Conversion Rate Optimization | | teconsite0 -
Landing page on a separate domain?
I want to start a PPC campaign for an ecommerce site, but my ads are rejected due to my URL being offensive. The name works great from a branding perspective, but it has kept me from being listed in certain directories and advertisements. I thought about buying a separate domain to host the landing pages for the PPC campaign where the user would then be redirected to my product page for purchasing. Is this a good idea? Would you recommend another approach?
Conversion Rate Optimization | | RaginCajun0 -
Rich Snippets on service pages and how to aggregate?
Question about rich snippets.. I want to showcase reviews of the SERVICE's offered but I am not sure if I should include them on the service page, a review page or both. For example, we offer snow plowing and lawn care services and each service has its own page. I have reviews for both services under the my "testimonials" page. So, a couple questions. 1 - Should I pace a single review marked up on each service page? 2 - Does the review need to be a google review or can I use reviews from other sites? If not, do I need to notate that somehow using the schema vocabulary? Example, I have a 5 star review from thumbtrackDOTcom, is it ok to mark up the review and include a nofollow link? (No follow because thumbtrack is actually a competitor.) 3 - When I looked into creating an aggregate rich snippet I got confused / concerned. Is it ok to list multiple services as a product? Example: <div< span="">itemscope itemtype="http://schema.org/Product"> <span< span="">itemprop="name">Lawn Care and Snow Removal</span<> <div< span="">itemprop="aggregateRating" itemscopeitemtype="http://schema.org/AggregateRating">
Conversion Rate Optimization | | dwallner
Rated <span< span=""> itemprop="ratingValue">4.5</span<>/5
based on <span< span=""> itemprop="reviewCount">4</span<> customer reviews</div></div<></div<> 4 - When I tested the code above, no stars showed up in the preview. Do I need to mark up products as well? Am I doing it completely wrong 🙂 Thanks for any advice!!0 -
Same review across multiple pages
Hello, I would like to add reviews on some pages of my website, so it could eventually show up in the google search results with some nice stars. The problem is that the same review will be shown on multiple pages: Example: Reviews about France Reviews about French Riviera Reviews about Monaco (The review is about Monaco but as it's a town on the French riviera and in France i would like to use it to calculate an "Aggregate Rating" for the parent destinations...) Do you think that the use of the same review (with microdata) across multiple pages could be interpreted as a spammy way to get stars in the SERP and eventualy result in lower positions ? Or should I just use the Aggregate Rating without the reviews ? Many thanks for your answers, BR from France Evgueni
Conversion Rate Optimization | | 3vgueni0 -
Need help Tracking PPC vs Organic and respective ROI
So I have a client who uses PPC and Organic SEO to drive traffic. Once a user gets to the site, the most common action is to fill out a form. I have Auto Tagging enabled in Adwords so all PPC clicks have "gclid" in the url. I am also grabbing the Google Cookie and parsing it out to determine if the visitor is PPC or Organic. So I have an if statement in my form code to pass PPC vs organic through the form for tracking purposes: $url = 'http://' . $_SERVER['SERVER_NAME'] . $_SERVER['REQUEST_URI']; if (false !== strpos($url,'gclid')) { ?> Essentially this is saying: If gclid is in the url, or if the cookie contains PPC
Conversion Rate Optimization | | tjsherrill
set the Web field as PPC Else
Set it as Organic. this is working about 80% of the time. I am trying to raise the accuracy. any ideas where I might be missing some data? thanks0 -
Using overlay content on landing pages - possible? recommended?
We want to use an overlay, like a modal dialog, in a landing page to show more information to support conversion without linking to another page or using popups. Anyone have any stats on success or risks? We've considered simple roll-overs to provide some more info, but everyone has raised alarms that we may be introducing a potential technical or usability hurdle for users. The overlay would display when someone rolled over or clicked a "Learn More" link on the page to provide additional offer reinforcement points to drive the visitors from consideration to conversion. Aside from our own testing, we don't have any sources to cite as to whether this approach can or will impact or aid conversion. Any insights would be appreciated.
Conversion Rate Optimization | | lh27121 -
How accurate is the Geo-Targeting of Google and Bing/Yahoo PPC ads?
I have a client who serves a local market and who has had trouble in the past with people out of her service area clicking on ads. She asked how accurate the geo-targeting option is. I know it's not possible to be completely accurate resolving the location of IP addresses, but was wondering if there are any recent statistics out there regarding how accurate or inaccurate geo-targeting is. I did some quick searches but did not see any current numbers. Many Thanks!
Conversion Rate Optimization | | JKuly0