Keywords going to Subdomain instead of targeted page(general landing page)
-
Why are some of my keywords going to subdomains instead of the more general/targeted landing page.
For example, on my ecommerce website, the keyword 'tempurpedic' is directing to the subdomain URL of a specific tempurpedic product page instead of the general landing page. The product has a page authority of 15 and the Tempurpedic landing pages with all the products has an authority of 31.
I have also noticed that my 'furniture stores in houston' keyword directs to my "occasional tables" URL! instead of a the much more targeted homepage.
Is there something I am missing here?
-
Ok as far as I understand your question, you are saying your website is ranking but for some keywords not the preferred page on the website is ranking.
I will answer as per the best of my understanding…
Ok this usually happens when you didn’t setup your website navigation and structure correctly. I would prefer to give another look to your internal linking strategy.
Another thing you can do is to get some quality links with anchor text around your keyword to your targeted pages.
Get an internal link from the ranked page to the page you want to rank in search engines against your key term.
I am not saying this will work 100% but most of the times it works for me…
-
You are correct about the sub-directory!
Sorry, these are the product pages:
keyword-flexsteel
keyword-flexsteel furniture
http://www.galleryfurniture.com/living-room/sofas/reclining-sofas/flexsteel-belmont-reclining-sofa
keyword-flex steel furniture
http://www.galleryfurniture.com/living-room/sofas/reclining-sofas/flexsteel-crosstown-reclining-sofa
And this would be the ideal landing URL for the keyword:
-
Firstly, I believe that you are mixing up the terms subdomain and subdirectory. A subdomain would be occasional-tables.example.com and a subdirectory would be example.com/occasional-tables, which I believe is what you mean.
There are a lot of reasons why Google could be sending it to a page other than the one you're attempting to rank for but it's really hard to tell without seeing the actual page.
-
Now you may be on to something! I don't know if this is the case because I was tracking 3 forms of flexsteel and each one directed to a different product page! But I can go into the products and add a parent link to the main flexsteel page to give it a bit more internal link value. Thanks for the tip.
-
Well you've got flexsteel as a keyword on two URL's. Google probably is putting more empahsis on the deeper page because it either existed longer OR has been crawled with higher factors for the keyword.
You may want to check out your other internal linking and make sure everything is going to the new product page. Chances are you have lots of internal links pointing to the deeper page, hence making it appear more authoritative on your site.
Check on that, then re-upload a new sitemap for a new crawl. Good luck!
-
Thanks for the response. I looked into that preferred domain, but it is not what I am looking for.
My issue is that keywords are being targeted to specific pages instead of general pages. For example:
Keyword- flexsteel
directed at product: /living-room/sofas/reclining-sofas/flexsteel-crosstown-reclining-sofa
instead of flexteel landing page: /flexsteel-furniture
-
You probably need to set your preferred domain in your Google Webmaster Tools.
https://support.google.com/webmasters/answer/44231?hl=en
See if that is what you are looking for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL structure - Page Path vs No Page Path
We are currently re building our URL structure for eccomerce websites. We have seen a lot of site removing the page path on product pages e.g. https://www.theiconic.co.nz/liberty-beach-blossom-shirt-680193.html versus what would normally be https://www.theiconic.co.nz/womens-clothing-tops/liberty-beach-blossom-shirt-680193.html Should we be removing the site page path for a product page to keep the url shorter or should we keep it? I can see that we would loose the hierarchy juice to a product page but not sure what is the right thing to do.
Intermediate & Advanced SEO | | Ashcastle0 -
Major Landing page removed from Google SERP and replace homepage URL.How do I fix it?
Hi Major Landing page removed from Google SERP and replace homepage URL.How do I fix it? In an SPA website (angularJS), Why it happens?
Intermediate & Advanced SEO | | cafegardesh0 -
Can you create town focused landing pages for a website without breaking Google guidelines?
I recently watched a webmaster video that said that town focused landing pages are seen as doorway pages if they only exist to capture search traffic. And then I read that just because you can sell your product/service in a certain area, doesn't mean you can have a page for it on your website. Is it possible to create town focused landing pages for a website without breaking Google guidelines?
Intermediate & Advanced SEO | | Silkstream1 -
How does Googlebot evaluate performance/page speed on Isomorphic/Single Page Applications?
I'm curious how Google evaluates pagespeed for SPAs. Initial payloads are inherently large (resulting in 5+ second load times), but subsequent requests are lightning fast, as these requests are handled by JS fetching data from the backend. Does Google evaluate pages on a URL-by-URL basis, looking at the initial payload (and "slow"-ish load time) for each? Or do they load the initial JS+HTML and then continue to crawl from there? Another way of putting it: is Googlebot essentially "refreshing" for each page and therefore associating each URL with a higher load time? Or will pages that are crawled after the initial payload benefit from the speedier load time? Any insight (or speculation) would be much appreciated.
Intermediate & Advanced SEO | | mothner1 -
"No index" page still shows in search results and paginated pages shows page 2 in results
I have "no index, follow" on some pages, which I set 2 weeks ago. Today I see one of these pages showing in Google Search Results. I am using rel=next prev on pages, yet Page 2 of a string of pages showed up in results before Page 1. What could be the issue?
Intermediate & Advanced SEO | | khi50 -
Sitemap on a Subdomain
Hi, For various reasons I placed my sitemaps on a subdomain where I keep images and other large files (static.example.com). I then submitted this to Google as a separate site in Webmaster tools. Is this a problem? All of the URLs are for the actual site (www.example.com), the only issue on my end is not being able to look at it all at the same time. But I'm wondering if this would cause any problems on Google's end.
Intermediate & Advanced SEO | | enotes0 -
Keywords repetition in both post/page title+url path or spread between both of them?
Hello all, I have one doubt concernig SEO optimization as I am buiding the structure of my website to be sound with the Keywords I am targeting: I have read that the post/page name is very important (selecting the right keywords you are targeting and the lenght) and also the url path name, taking into account both keywords+lengt. I still have the doubt if (Imagine I am considering 5 keywords for SEO.): 1) OPTION 1 I should use as far as it is possible, the 5 keywords in the post/page title and repeat the 5 same keywords in the url path name? OR 2) OPTION 2 I should use these 5 keywords spread between title and url path? I mean maybe I use 3 keywords in the post/page name and 2 keywords in the url path, but my main concern is as search engines gives more weight in SEO for post/page name rather than to the url path name, maybe I will miss 2 of the keywords I used in the url path name? My choice would be OPTION 2 as I can have: Shorter post/page name - Shorter url path name. More caracters for targeting the keywords: 75 (from post/page name) + 115 (from url path name). I avoid repetition of keywords in both title and url path. Thank you very much, Antonio
Intermediate & Advanced SEO | | aalcocer20030 -
Links to images on a page diluting page value?
We have been doing some testing with additional images on a page. For example, the page here:
Intermediate & Advanced SEO | | Peter264
http://flyawaysimulation.com/downloads/files/2550/sukhoi-su-27-flanker-package-for-fsx/ Notice the images under the heading Images/Screenshots After adding these images, we noticed a ranking drop for that page (-27 places) in the SERPS. Could the large amount of images - in particular the links on the images (links to the larger versions) be causing it to dilute the value of the actual page? Any suggestions, advice or opinions will be much appreciated.0