Find competitors keywords
-
how can i find my competitors keywords
-
Another way is to simply view what they've inserted into their keyword meta tag. Although that tag has not been used by Google for some time, many websites still populate the tag with the terms they would like the page to rank well for. To view the keywords meta tag, right click (if you're using windows) on the web page you're investigating and select "view source" or "view page source" and look near the top of the html page. There you'll see some code that looks like this:
name="keywords" content="keyword 1, keyword 2, keyword 3, etc."/>
While you're looking at the page source, you can also look at the title tag (usually just above the keyword tag by a few lines). It looks like this:
<title>...this is the page title....</span><span></title>
If you see overlap between words and or phrases in the title and the keywords tags, you can be pretty sure they are trying to rank for those terms--maybe successfully, maybe not.
-
Hi there
Quite a few tools out there will let you do this. SEMRush is a popular one - simply add the competitor's URL into the field and it will show you the organic (and paid) keywords they rank for. Searchmetrics does this too, and I've found it a bit better for EU keywords.
Keyword Spy and SpyFu do this as well.
Hope these help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Why for some keywords there is no metrics in search results?
I have installed moz addon in chrome and for some search results moz shows metrics under search card but for some keywords does not. This is very anoying. Could you help?
Moz Bar | | paulavervo0 -
Problem with Keyword Explorer?
Is anyone else having an issue Keyword Explorer? I'm added keywords to lists but there are a couple of problems: The metrics are taking a long time to come through. I.e: at least 10-15 minutes When I try to export my keyword list a completely different keyword export appears When I try to refresh the explorer, my keywords are removed from the list and replaced some keywords/phrases that are completely unrelated Any insight would be appreciated 🙂
Moz Bar | | daniel-brooks0 -
Keyword Explorer - Unable to complete searches for data?
Hey guys, I'm in the process of completing some keyword research using Keyword Explorer but every time I complete a search I'm told that explorer is unable to perform the search at this time and that I should refresh the page, or search with a new query. Is anyone else having this issue/had this problem in the past?
Moz Bar | | daniel-brooks0 -
What is a Good Keyword Volume Score?
Hi All! Continuing my series of discussions about the various keyword scores we use here at Moz (previously: Keyword Difficulty & Keyword Opportunity)... Let's move on to Volume. Volume in Moz's tools is expressed in a range, e.g. Bartending Certification has volume of 201-500. These ranges correspond to data we have suggesting that in an average month, that keyword is searched for a minimum of X to a maximum of Y (where X-Y is the volume range). We use clickstream data as well as data from Google AdWords and then some PPC AdWords campaigns we run and have access to when we build the models for our volume data. As such, we've got very high confidence in these numbers -- 95%+ of the time, a given keyword's monthly search volume on Google will fall inside that range. If you want to see all the nitty gritty details, check out Russ Jones post on Moz's Keyword Volume and how we calculate it. As far as a "good" volume score -- higher is usually better, as it means more demand, but lots of keywords with low volume scores can also add up to strong traffic when combined, and they may be more relevant. Capturing exactly the audience you want that also wants you is what SEO is all about. p.s. When Keyword Explorer or Moz Pro gives you a "no data" or "unknown" volume number, it may just mean we haven't collected information from our clickstream providers or AdWords crawls, not that the keyword has no volume (though it sometimes means that, too, we just don't know yet). One way to verify - see if Google Suggest autofills it in when you type in the search box. If it does, that's usually a sign there's at least some volume (even if it's only a few searches a month).
Moz Bar | | randfish11 -
Moz Pro Question: Does the amount of keywords you are allowed to search reset each month?
I am a Moz Pro subscriber and I really love the new Keyword Explorer tool. One question I have that I couldn't find a clear answer was regarding the number of monthly keyword queries. Do they reset each month? I hope they do.
Moz Bar | | joemaclean0 -
Keyword Difficulty Tool - Bulk Data of Specifics?
For the keyword difficulty tool, if I want to see the details, I have to click on the keyword in order to see the list of the competitors and their DA and RLRDs. Is there a way to download this list for all of the keywords and their DA and RLRDs? The only bulk I can download is the list of keywords in my difficulty tool list along with their Bing search volume and keyword difficulty %. Thanks!!!1
Moz Bar | | Titan5520 -
How Does the On-Page Grader Know about my Target Keyword? Or how can I tell it?
So we've optimized a home page for a particular keyword, "blue widgets tx". But the on-page grader is giving information about "tx blue widgets", "blue widgets in texas", etc. and telling us we are an "F" for these keywords. Is it possible to tell the on-page grader, "Hey, just worry about 'blue widgets tx', and forget about those other ones"? I know I can do it by hand, but it will take forever.
Moz Bar | | Titan5520 -
On-page Grader and Cyrillic keywords
Hi all, I'm trying out the On-page grader and i see "funny" output when it comes to cyrillic keywords. I can see 73 occurrences in the title, 108 in the meta description tag, 34 in the H1 tag, etc. etc... Of course, these are not correct and i've manually checked. I've tested a few other pages in Bulgarian, using Cyrillic kewords... same story 😞 Please, let me know if there's something i'm missing, as this is crucial for my work. Thanks in advance.
Moz Bar | | jose_ugs0