On-page optimization
-
I have a list of the top 350 keywords sending volume to my site, sorted by volume. I am using your On-Page Optimization tool to look at the top 10 keywords and the grade for each of the relevant pages on the website. So for "hard wood flooring," I am searching for that term on Google and finding the first listing for my site lumberliquidators.com that comess up. Then I paste that page link into the On-Page Optimizer. Is this the best way to do this to determine performance for the most relevant page? Moz gave this keyword an F (home page) even though LL came up #2 in the organic Google rankings.
-
Hi Alan!
Thanks for reaching out. My name is Erin, and I'm on the Moz Help Team. I'll do my best to address all of your questions!
- I have a list of the top 350 keywords sending volume to my site, sorted by volume. I am using your On-Page Optimization tool to look at the top 10 keywords and the grade for each of the relevant pages on the website. So for "hard wood flooring," I am searching for that term on Google and finding the first listing for my site lumberliquidators.com that comess up. Then I paste that page link into the On-Page Optimizer. Is this the best way to do this to determine performance for the most relevant page? Moz gave this keyword an F (home page) even though LL came up #2 in the organic Google rankings.
On-Page looks at more than where you're ranking for a keyword. This tool is telling you how well optimized your keyword is for the URL your ranking for. You can read more about it all here in this handy article from our Help Hub!
- Who long does it take a campaign to run before all the final data is there? I have ran 3 different campaigns here because I made some changes int he keywords used. Is the last one, "LL SEO 3 - Lorry Terms" complete?
When you initially set up a campaign you'll see GA data (if you have a profile linked), Keyword Rankings (as long as the were added during campaign set up), and your competitive metrics within a few hours. All of your other data should populate within 7 days.
After that, your campaign will update every seven days. So for example, your LL SEO 3 campaign was created on August 21st. That means that your next update will occur on August 28th, and show your data from August 21st-August 27th. Your campaign should also update on the same day every week.
- It says there is a crawl error for Duplicate Content - 42,983 pages on www.lumberliquidators.com have duplicate content - is this possible?
Yes, it's possible. It really just depends on how you have your site set up. Campaigns have a 90% tolerance for duplicate content. This includes all the source code on the page and not just the viewable text. So if a URL is at least 90% similar in code to another URL, this warning will appear.
You can run your own tests using this tool: http://www.webconfs.com/similar-page-checker.php
We don't know what standard Google uses, but it's safe to say they are a bit more sophisticated than us - so you might be okay in this regard as long as you have a couple hundred words of unique text per page. Google won't say how much duplicate content is too much, so we like to be better safe than sorry.
- I noticed that when I search for www.lumberrliquidators.com on Google it seems to "redirects" to http://www.lumberliquidators.com/ll/home. Could this be impacting numbers in some way?
As long as you have your 301 set up correctly, this should be fine.
I hope this helps! If you have any other questions, feel free to email us at help@moz.com!
Cheers,
Erin
-
Hi
I had asked a few questions a few days ago about my Campaign LL SEO, but never got a response, so I'm going to ask them here:
-
Who long does it take a campaign to run before all the final data is there? I have ran 3 different campaigns here because I made some changes int he keywords used. Is the last one, "LL SEO 3 - Lorry Terms" complete?
-
It says there is a crawl error for Duplicate Content - 42,983 pages on www.lumberliquidators.com have duplicate content - is this possible?
-
I noticed that when I search for www.lumberrliquidators.com on Google it seems to "redirects" to http://www.lumberliquidators.com/ll/home. Could this be impacting numbers in some way?
Thanks
Alan
-
-
The on-page optimizer will only help you understand how well a page is targeting a specific term, not necessarily the reasons why that specific page is ranking in the SERPs.
First, make sure to be searching Google anonymously - i.e. don't allow your personal preferences (which impact the SERPs) to get in your way. If you want to understand where the site ranks, you'll need to remove the personal adjustments Google makes for your search behavior.
Then, the on-page optimizer is an OK place to start. In your example, the page isn't necessarily targeting the term searched, but still ranking highly - why?
- The keyword is highly relevant to the content on their site
- The site's internal link structure could be targeting that term and making the specific page an authority on the topic
- The page's external links could be targeting that page for the term
A lot of the time a page as broad as your home page will receive lower scores for many terms, since you're not targeting many of them (i.e. they are not in your Page Title, Meta Description, used sparingly in on-page content) directly, but rank highly for a large amount of diverse terms since it is an authority on related topics.
Use your list to determine which keywords are most important to the page you're optimizing, then use the page grader tool to improve the targeting of terms for specific pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In MozBar Page Analysis under General Attributes Country is empty or wrong
Some of our clients sites have a top level domain for Mexico, but in the Mozbar they doesn't show any country, is this related to a known bug? https://www.edacom.mx/ https://www.dropbox.com/s/a8jgr7ztk1im15k/Captura de pantalla 2019-08-15 12.41.10.png?dl=0 https://www.cliento.mx/ https://www.dropbox.com/s/a8jgr7ztk1im15k/Captura de pantalla 2019-08-15 12.41.10.png?dl=0 In the search console: "International Targeting report" the target is Ok to Mexico.
Moz Bar | | Andrea_Ugalde1 -
Page Grader states "includes Canonical Tag" but it's not in the page source at all
I've ran it multiple times and changed other things it picked up on so not sure where it's getting the canonical tag is included even though it isn't?
Moz Bar | | Wana-Ryd0 -
Moz Crawler Causing Server Timeouts... Crawling thousands of non-existant pages with query parameters
Moz crawler is crawling all pages like this: http://www.xxxx.com/?product_count=100&product_order=desc&product_orderby=date http://www.xxxx.com/?product_count=100&product_order=desc&paged=1 http://www.xxx.com/?product_count=100&product_order=desc&product_view=grid Last month it crawled 80,000 pages on a site with less than 100 pages. Is there a way to select only certain pages to be crawled? Right now it is still crawling this site, since Monday morning and it's Tuesday mid-day. Every Monday it is causing time-outs from high band width on our server. Just getting ready to delete this client from the account unless there is a solution someone can give us. Thanks.
Moz Bar | | adirondack0 -
Moz crawler only crawls one page?!
Hello there, I'm using Moz for a while and I'm very pleased with the tool and community. But for the first time I encountered a problem. We are trying to run a crawler for a client's website but only one page (only the homepage) was crawled. We tried to do a test on a more detailed level (maybe there is something wrong with the homepage). My campaign test's crawl came back for the Producten folder (level deeper than homepage), and it was also only a 1 page crawl with a 200 status. I did look at the robots.txt file now, and it is very restrictive, but there is nothing that I can clearly see that would explain why the crawl isn't working. Hopefully someone can point us at the right direction. Thanks in advance, Jeremy
Moz Bar | | mediaxplain.nl0 -
Is there a tool that works like crawl test that allows more than 3000 pages?
I enjoy using crawl test inside moz but I need to find a way to crawl all the pages on a site. It would probably be in the neighborhood of 10,000 urls. Does anyone know of a free tool and if not is there a paid tool that will do this?
Moz Bar | | bradwayland0 -
Www.site.com linking to pages www10.site.com
The root domain of the website in question is www.site.com but all subpages are on the subdomain www10.site.com (I'm pretty sure it's a subdomain, at least, used for load balancing?). A funny thing happens on this site with the moz toolbar. I visit a subpage, www10.site.com/articles/articletopic1 That page has a lot of links on it, all of them visibly going to the subdomain www10.site.com. However, the moz toolbar shows some of them as Internal links and most of them as External links. As far as I can tell, there is no real rhyme or reason to the difference between the links that are highlighted as Internal vs. External. The link structures vary greatly: Some are properly structured www10.site.com/blogs/category
Moz Bar | | Motava
And some are poor like www10.site.com/articles/show_articles.php?section=category1 So a couple questions here: Does this subdomain www10 have a detriment on the rankings of subpages?
What could possibly cause the internal links on these subpages to be highlighted as external pages with the moz toolbar?1 -
Getting 'Sorry, but that URL is inaccessible' error msg when trying to run On-Page Grader
I just signed up for MOZ Pro for the first time today. Tried to run the 'on-page grader' tool on some of my pages but I'm getting a 'Sorry, but that URL is inaccessible' error msg. I have verified against the robot.txt file that the pages are NOT blocking any crawlers. Can anybody help?
Moz Bar | | spinoki0 -
Duplicate page content/page titles on tages
Hello everyone. New to the community and loving it already. Question, I am receiving an error of 6 pages with duplicate content and page titles. A majority of these are tag pages. Should I be worried about these? IN the column listed duplicate urls it is listing 0 ( screen shot: http://screencast.com/t/azvuVk0ucWt) Are these tags a problem? Will SEO be hurt because of this? What are TAG pages? Actually pages, categories, should I eliminate these?
Moz Bar | | Jasonalanmagic0