Buying quality domainname with juice

[sami80]

I run the SEO side for our company and the MOZ tools have been quite helpfull to track keywords and bump the rankings of certain pages by filtering the errors and filling missing tags like H1, H3 , meta etc.

However, the website is an webshop which sells niche products, this makes getting quality backlinks quite a challenge and besides some forums and directories there is little I think I can do to get more quality backlinks without entering grey hat or even blackhat practices. There is not even blogs related to this niche in relevant language, otherwise we would send them samples of products so they would write about it.

Recently ( 6 months ago, in SEO time this is ages I think) one of the competitors went bust and their domain name has become available for purchase. It's domainauthority ranks at 21/100 while our own stands at 20/100.

now comes my question:

• If we would to purchase this domain, and do a 301 redirect, would it pass on the juice to our site?
• what else can I do to improve the ranking except the usual part like: titletags, H1, metatags, img alt, valuable text etc.
• what other ways are there to get quality backlinks in nichemarkets, I don't want to buy backlinks as I consider that as a shortterm solution and blackhat, and since 80% of our traffic comes organic from google, last thing I want is a  penalty from our lord google

[sami80]

Hi Tom,

I went ahead and made the purchase, in my opinion not expensive but with domains you know... it's worth whatever you are willing to pay for it.

thanks again for your help and guidance to check out those great links!

[BlueprintMarketing]

Hi Sami,

Yes they should increase your domain authority. Rather not that increases your rankings is based on Google however most of the time it is never going to hurt them is their irrelevant or bad links. You have confirmed they are valuable so I would imagine that they will help you.

Nice job doing a cross check what I would do now is look at whether or not this domain is worth the price of their charging.

I have no idea what price is, but if I would go ahead and acquire it if it is the right price and those are the URLs that are hard to get that you are currently trying to into.

All the best,

Tom

[sami80]

Hi Thomas,

I did a crosscheck and from the total 20 linking domains, I have 2 of them already in our own back links, so 18 of them would be new which will be 301 to our own domain. from this 18, 13 are above Domain Authority 23.

We ourself have only 28 root domains linking, in theory, even if 50% of the valuable 13 links passes some juice to our site, would it not increase the overall ranking?

Sami

[BlueprintMarketing]

I am happy I could be of help.

I think you hit the nail on the head that is exactly what you should do is check what you have currently and cross-reference then decide. Obviously if you are to have links from these domains then it is not worth buying.

Of course, as you said if these are hard to get into and monitored and you do not have them then it could be a very wise move.

Let me know what you turn up.

All best,

Tom

[sami80]

Hi Thomas,

Thanks again once more for that comprehensive answer, the domainlist in the CSV are all RC car related, either it's an directory or forum or blog.

In Netherlands directories still have allot of value for some reason. our own backlinkbuilding is also build on forum backlinks and directory backlinks.

keep in mind these dutch directories are quite hard to get on to most of them. They are all manually moderated and most of them have to accept you manually and advertisement link are not done with most of the quality directories here.

I think I have to cross check with our own domain and see what actual value the domain will have net. It's no use getting the domain if from the 20 linking domains, already 15 link to our website. then we would be getting this domain for just couple of backlinks which we could get organically.

[BlueprintMarketing]

I would go with your own feeling if you feel that these sites are places you would like to have your site linked from then check out each domain only four of them have any real power. Also it would be very important to see your link profile two. Please read some of the articles above about prospecting via competitors link profiles.

If you tell me that any of these things are the best places that people go to to find information about what your business does then were talking about something other than junk but I look at it and see a very shoddy link profile.

[BlueprintMarketing]

You would get link juice because they have not killed all the links what you want to care more about is the amount of domains pointing at your site then just pure links. These guys have a lot of dirty links I would not do it based on what I have seen.

Compare to your back link profile then look at the links at the bottom that I have put the URL the domains are the ones that really matter they have 400+ follow the links but only 30 domains

You could kill the pages that have the bad links pointing to them by doing a 410 that tells Google it is dead. But you could inherit some nasty stuff. Use this list to prospect from the sites you like on here if you like any of them.

When you redirect the domain to yours you are essentially taking on everything that was not good about them as well as everything that is good they have some really bad stuff like

brutuz.com/links.htm

&

http://goeielinkjes.expertpagina.nl/

Almost everything is a form, directory or very spamming link index

There are a couple of good URLs in there if you are in the RC car business (I love RC cars)

However you should compare this to your back link profile it would be very easy in my opinion to simply get these links for your business without importing their pretty spammy link profile.

I am not saying everything on hear is junk you have to look at these domains and tell me if any of them mean anything to you are they relevant to your website?

http://cl.ly/XDMu

Sincerely,

Thomas

[sami80]

Hi Thomas,

I send you also private message, the domain is indeed offline. there is nothing on it anymore.

when you use siteexplorer for the domain, you will see the authority and details.

Sami

[BlueprintMarketing]

can try that short link again I get

http://cl.ly/XEDd

if worth anything after being dead for so long

Yes only the links

• if any juice get's passed

Yes it will pass link juice if used

[sami80]

Hi Thomas,

the domain I am looking to get is;
goo.gl/8BI72Z

while I agree with authority below 20 is not much but in the land of the blind the one eyed man is king, our main site has authority of 21 which still brings quite some visitors (+ 600 a day) because we are targeting an niche market so I think google puts us up in the ranking for most keywords because there is also a lack of an better alternative.

in terms of the authority this domain is almost the same as our own main site, only difference is that this site has been offline for 5 months now, so not sure of the following;

• if worth anything after being dead for so long
• if any juice get's passed on

[BlueprintMarketing]

happy to be of help..

Yes if you purchased that competitors domain which obviously if their competitors relevant to you.

http://www.quicksprout.com/university/how-to-evaluate-links-ranking-potential/

http://www.quicksprout.com/university/how-to-identify-a-dangerous-link/

Use

http://www.alexa.com/

&

http://www.semrush.com/

You would gain a lot of their direct traffic as well depended on how public it is that they have gone out of business. Remember that you would inherit their negative attributes just as much as you would their positive. You really want to look at their link profile prior to buying a domain that is frankly not very strong.

You could run into problems like penalties that you were unaware of because these guys built a bad back link profile.

check out a tool called removeem.com theirs other ways to do analysis on back links, but honestly if you send me the domain I can tell you a pretty quickly if it is bunch of spammy links or if they have some real jewels in their.

Here is an article you cannot see the video unless you subscribe however you can read the transcribed text below it.

Google Webmaster Tools (if you access to the domain)

Bing Webmaster Tools, Ahrefs, Majestic SEO and Moz’s Open Site Explorer use Moz To do the audit. In theory you can use just one of the two other tools either Ahrefs, Majestic SEO in addition to Moz’s Open Site Explorer you can try  Monitor Backlinks too.

https://monitorbacklinks.com

http://www.analyticsseo.com/blog/link-data-research-majestic-seo-moz-linkscape-ahrefs-part-2/

http://moz.com/community/q/what-is-the-facilities-provide-open-site-explorer-and-a-href-tool

http://moz.com/blog/january-mozscape-index-is-live

This company monitor backlinks is very inexpensive prices and a free 30 day trial I have never used them so I cannot vouch for them I can tell you used the other 3 having the other three they are a solid choice

https://blog.monitorbacklinks.com/seo/ahrefs-vs-majestic-vs-moz-compared-to-monitor-backlinks/

I think it is critical to use Moz open site Explorer in addition to using one of the two tools above.

My reason for this is every one of those tools is unique even though they are doing a very similar job.

Moz has attributes that are different and very worthwhile compared to the other two while the other two have other attributes that are different and very worthwhile.

I use all 3 however depending on what you want to spend to sp6 you may want to pick Moz OSE (something you already have access to)

1. Moz will not follow a “no follow” link, or a 403 error.

http://www.quicksprout.com/university/how-to-reverse-engineer-your-competitors-backlinks/

Depending upon their link profile and how relevant their current pages that have links are to your existing pages or pages that you build.

It could help you gain more authority.

Rather it is worth spending X amount of time and Y amount of money doing is impossible to say without seeing the link profile and cost of the domain.

You would also have to purchase the domain at the right price something with a domain authority of under 20 is not worth very much in my opinion.

I hope that is helpful if you want to send me the URLs privately through private message or post them here I can give you a much better idea of whether not be worth it.

More on building links

http://www.quicksprout.com/university/how-to-use-scrapebox/

http://www.quicksprout.com/university/how-to-get-exposure-and-links-using-haro/

All the best,

Thomt

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[sami80]

Hi Thomas,

Thanks for the comprehensive answer and those very helpful links, especially the moz articles on linkbuilding is very helpful.

Would purchasing the competitors domain and do a 301 redirect have any positive effect at all on the SEO ranking of our own website?

[BlueprintMarketing]

hi,

how many back links does your competitor have?

If you purchase their domain you would have to 301 redirect every page to a relevant page on your site in order to get anything out of it. If they do not have a very good link profile which by their domain authority shows me they do not I would honestly not waste my time. However if you check the back links make sure they are not bad because this company has gone out of business yes you could theoretically purchase their domain and 301 redirect the links to your site however it is kind of sketchy as in I would not do it.

forums and directories

Have you researched doing local SEO as there are some good forms and some good directories however they are few and far between and in less they are considered to be a high-quality form/directory and are also very relevant if they are not then their crap.

your in luck they just completed a great guide to Link building here are two links to it.

http://moz.com/beginners-guide-to-link-building

http://moz.com/beginners-guide-to-link-building/types-of-links

In my opinion you have to stay away from anything black hat gray hat whenever because it will come back to get you it is just a matter of time and it is a waste of your time and your clients money.

You need to look at what makes your company unique sounds like it is a niche you can do so many things that include creating videos on Wistia.com with a back link pointing to your site included in the videos I frame so when the person "borrows the video"  you get a link that points back to you.

Obviously these videos have to be something that people want from their site and not be something above the average video and make it easy for them to take the I-frame.

You will need to use social media obviously quite a bit for that.

You can use tools like buzz stream http://www.buzzstream.com/ when doing link prospecting. Obviously it is not an easy thing to do so if it is something you are considering doing and maybe do not know how to do you might want to look for somebody that does or spend a lot of time testing methods.

I think the two links above are going to help you a lot.

Let me know if I can be of more help,

Thomas