We had a blog that has been inactive since 2011\. Now since the website is redesigned and we are working on link building, is it advisable to use the old blog content in the new blog?
-
The content of the old blog belongs to the company, hence no issues of copied content.
The options I have are:
1. Use old content as is
2. Re-use old content in more interesting format i.e use info-graphics and the likes
3. Do not use any of the old content. Create new content
-
Yes, I think that may be the best use of the company's past investment in that content.
-
Chris,
The only value the blog will add is a link to our website. The Blog has a very low domain authority and page authority. Do you think the best option would be to use the old content but creatively craft it to be more relevant to our audience?
-
Crayo,
Before your question should be answered additional details should be considered. Specifically, info relating to the value of that old content and how it is helping the domain. If there any external links pointing to any of those pages, retain or update the content and keep or 301 the urls. If there are no links going to internal pages and the domain has minimal pagerank, and it hasn't bee updated for years, I wouldn't worry about starting from scratch.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Uk link building
Hello mozzers, I have a UK website that I have slowly been building high quality links to from highly trusted websites, traffic is slowly but steadily rising. So far all the links i've built are on UK websites. I've discovered there are many opportunities to get links from loosely related US websites. Would links from highly trusted US domains help my UK rankings? Would they help, but not as much as UK links? I'd be very grateful to hear anyones thoughts on this. Thank you so much!
Link Building | | lucyN0 -
Link building - where to start?
Okay - we have around 200 natural links pointing to our domain, some good, some not so good; today I've spent some time removing any bad, spammy links pointing to our business domain and we're just about there. Now I'd like to start a link building strategy. To be fair, I've assumed for the past year or so that link building is dead, unless you can get natural, really good links - which in the mobility and elderly products industry can be quite difficult. I have recently created a blog on our website - could RSS feeds be a benefit too?
Link Building | | LiamMcArthur0 -
Is guest blogging still working?
Hi, Anyone still using guest blog tatics (sush as http://myblogguest.com/) as an effort on seo? Is that still a valid option nowadays. Thanks
Link Building | | LauraHT0 -
Best Methods - Link Building
We are having more and more "new" customers coming to us who have been hit by various algorithms imposed by google. After we have run a site health check and corrected everything, we plan and come up with a link development plan which suits the clients needs. Much of out link development work is safe comprising of; 1. Guest Blog Posts - where we develop creative content with the customer to publish. 2. Industry blog posts - where bloggers write about i.e. "the company" 3. Social media - posting pictures, commenting on forums, etc 4. Paid directories with authority We don't develop links in any other way and it brings results in the long term. Is anyone out there doing something else? Link building can sometimes be like walking on a tight rope. Thanks and happy holidays Gary - Elite Group Marketing London
Link Building | | GaryVictory0 -
Any benefits to having Wikipedia links now they are 'no-followed' (apart from traffic and natural link prof.)
I see that Wikipedia outbound links are all no-followed, is there any benefit (aside from the traffic) for having links here now ? For example is their co-citation and co-occurance benefits. I know there is without the links since from seeing previous Moz content about this saying Google getting good at connecting brand/s and topic mentions on a page (without any links) so appreciate Wikipedia is still good for that sort of thing. And a no-followed link is obviously good for the potential traffic. But is there any additional SEO benefit to having a no followed link on a wikipedia entry/stub too ? (aside from its contribution to your no-followed links which in turn contribute to a natural looking link profile) Cheers Dan
Link Building | | Dan-Lawrence0 -
LINK BUILDING - Does it really matter if the link is not relevant?
Hi guys, I have just done a lot of link buillding and I thought I am just going to link build and I am not going to go after RELVANT links. I have property/real esate website and I have been any kind of link builidng and I have noteced some good increases in rankings.. So my questions is; Does it really matter if the link is relvant to property or real estate if I have got ranking increases? Or will it later harm my site?? Thanks Gareth
Link Building | | GAZ091 -
Build links through blogging?
Although my site is a wordpress site it presently has about as many static pages as blog posts. The site has a lot of directory links and is doing pretty good with a PR3 after about a year. When I first put the site up I had a well known blogging expert help me with the permalinks and a couple of other things and he said that with a blog there is no need to build links, it can all be done through natural link acquisition off of the blog posts. I was skeptical at the time because it seemed that a lawyer's site was something not a lot of people would be interested enough in to link to it. Now I am thinking about trying his stragegy, as 1 of my blog posts that I put up on a very topical subject immediately got about 15 backlinks. My questions are: Is it reasonable to try to build links just by posting frequent topical blog posts? If yes, should I have links in the blog posts to my home page, to internal pages, or both? \ Paul
Link Building | | diogenes0 -
Link Building Through Blogs
A client of mine wants to look into new areas of link building after convincing them that their current link building strategies (purchasing multiple links from god knows where) was not working well for them. Essentially I felt they were spinning their wheels. Now, we are looking into content related blogs to get some honest links for their site. They sell sports equipment and we are looking at sports blogs to get links/partnerships. Most of these blogs want sponsorship fees or advertising fees. From an ethical standpoint I understand buying links is not the best idea. But because these are blogs that earn traffic, have relevant content, and can be helpful for the advertisement aspect to link to people who might be interested in their products as well. There shouldn't be a problem in acquiring a few of these links if the budget allows for it, correct? Also are blogs a good source to acquire links from?
Link Building | | USHoleInOne0