301 redirects. If new website is a different business does it still send link authority?
-
Hi Guys.
I'm a music producer and studio owner. I want to start a new business for online music mixing. Instead of starting from scratch I want to use a 301 redirect from my previous site that has built up a little authority over the years. However, the old site is purely for my music studio, there is no mention of online mixing services. Will Google consider this 'odd'? Pass less link juice?
Or perhaps pass no authority at all if Google 'decides' the 2 business are unrelated?
Cheers in advance guys.
Isaac.
-
Thank you so much! Yes that does help indeed.
One small question if i may?
I maybe have 20 backlinks to the site, but all high quality and very relevant. I would keep almost all the value of these links wouldn't I? And wouldn't it bowd well because Google 'knows' I've been around for a while?
Thanks.
Isaac.
-
Hi Isaac
I actually think you would be OK redirecting the old site to the new one and, should any authority pass, it would be OK and not seen as manipulative.
This is because, to someone who isn't a music professional and not a great expert on it (like me), the two websites don't actually seem too far apart. They would both fall under what I'd call a "music production" website. Therefore I don't really think the redirect would be seen as manipulative, or in other words it would be solely done for SEO benefit (which is the point where Google becomes concerned).
Now depending on how "strong" your site was previously, it may vary how much benefit you'd get from passing on the authority, but I'd say go for it. All I would say is that just be sure you're OK with not promoting your online studio by itself before redirecting, as undoing a redirect could get messy. But if you want to consolidate your business into the single site, I'd say you'd be fine to 301.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal linking
Hi Guy's, Whats the best way to set internal links on your website: 1. href=: /page/
On-Page Optimization | | Happy-SEO
2. href=: https://domain.com/page/ Thanks!0 -
Strange error on my website
Hi Wondering if anyone could help out here please. I tried to crawl my website using screaming frog and got a 500 error warning (odd considering it worked yesterday). I tried google speed test and got the following message - PageSpeed Insights received a 500 response from the server. To analyze pages behind firewalls or that require authentication. However, it also crawled the site and gave me a score of 70/100. It showed the site thumbnail, as normal. This was updated this morning and it showed the latest one so must have crawled. I can access the site, as can my 'people', the site is getting hits from real users in Google Analytics so must be working. Am very puzzled how the site can be working and not be working at the same time! If possible i would rather not share the url. The site is a test of concept and is very messy looking. it is more a test to see what happens if i do x... Many thanks Carl
On-Page Optimization | | daedriccarl0 -
Redirecting pages (old site to new site)
I have a question- there is one location, one set of pages for both the old and new site on the same host environment so when I did the redirect it get into a loop trying to redirect from itself to itself Not sure how its gonna affect SEO. Will pages get hit for duplicate content?
On-Page Optimization | | Yanez0 -
Redirecting https pages
If I add 301 redirects from the https versions of the root domain to the http:www.website.com (canonical version), will this prevent users from being able to access the https version? I believe the https version is only accessed once users log into the site. Thank you!
On-Page Optimization | | HiddenPeak0 -
Why Is this Website Not Ranking?
HI There - I have been working on this site: http://limohireauckland.co.nz - primarily for our keyword phrase 'limo hire Auckland' - I am running a campaign for this site from the Pro tools and using the pon-page report card this url achieves an A grade for that particular phrase. The client is working on links in the local community etc but we are not appearing in the SERPS at all for most of the phrases we are optimising for. There has recently been a huge redesign on the site (approx 6 weeks ago) and the old content was not great. Am I missing something really glaringly obvious? Or am I being too impatient?
On-Page Optimization | | AllieMc0 -
Too many onpage links
We got the weekly seomoz reports and see that most of our pages and posts contain too many onpage links. I checked our website and all of our pages have a header, footer and left side menu. I did the math and there are 13 links in the header, 26 links in the footer and 76 links in the left side menu. This means that all of our post and pages have 115 links at the start. So what do I do? Do I remove the left side menu from the posts' layout and use only the footer and header? Or do I add nofollow links? Thanks!
On-Page Optimization | | Romaine0 -
Mobile website content
What is the point of optimizing (on-page SEO) a parallel mobile website if the mobile search results are taken from the general (desktop) index?
On-Page Optimization | | echo10 -
Linking Back to the Same Page
What are the other seo's opinions on linking the same keyword you are targeting lets take an example like Trampolines. So we have a Online shop selling trampolines would you feel it a good or bad thing to link the keyword trampolines from the homepage to the homepage almost creating a loop. Some SEO's say yes some say no ?
On-Page Optimization | | onlinemediadirect0