Changing my website's navigation. Will it have adverse effects on ranking in the SERPs?
-
x
-
Yes its a drastic change in navigation and I took a dive in the SERPS.
I am still trying to figure out the cause of this.
Thanks for the article. It will come in use.
-
Hi brianflannery,
I'm not sure if you've already gotten a response on this, but I actually just went through a similar situation recently. We changed the navigation structure of the site (e-commerce marketplace) significantly, such that previous category URLs that were already ranked (some no longer existed), were removed. I'm not sure how significant a change in your site's navigation you're intending to make, and whether it was as drastic as ours.
We definitely saw negative effects from the change in the site structure, but it lasted for about 2 weeks or so. Our site was really new, only 6 months old at that point, so it took us a significant amount of time to recover from the navigation structure change. Back then, while desperately searching for a solution, I found this article, it might come in handy for you too. Hope it helps!
http://www.practicalecommerce.com/articles/3707-SEO-Identifying-the-Impact-of-a-Site-Redesign
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I be worried about our 'Duplicate' content
Hi guys... I've just been working through some issues to give our site a little cleanup. I'm working through our duplicate content issues (we have some legitimate duplicate pages that need removing, and some of our dynamic content is problematic. Are web developers are going to sort with canonical tags this week.) However... There are some pages that are actually different products, but are very similar pages that are 'triggering' MOZ to say we have duplicate pages. Here an example... http://www.toaddiaries.co.uk/filofax-refills/filo-12-month-inserts-personal-size/fortnight-view-filofax-personal and http://www.toaddiaries.co.uk/filofax-refills/filo-12-month-inserts-personal-size/week-to-a-view-filofax-personal They are very similar refill products, it's just the diary format is different. Question: Should I be worried about this? I've never seen our rankings change in the past when 'cleaning up' duplicate content. What do you guys think? Isaac.
On-Page Optimization | | isaac6630 -
How my website is dropping?
Hello there guys! My website www.ntcbrasil.com.br is dropping comparing to my competitors. My main keyword is: geotextil
On-Page Optimization | | ffbrunoff
And my main competitor is: www.mantasbrasil.com.br We have better and original content. We have better structure website with better SEO practice (so a i thought). I'm not able to find out what's making the difference between my website dropping and my competitors raking first. This is in google Brazil www.google.com.br If anyone could give me any direction i would appreciate. Thanks a lot!! Bruno Nunes0 -
Why my website some pages is not index in google ?
Hi, I have submitted my pages in Google fetch for consideration tool but they are not indexed yet in the Google search. Additionally, there is also no error shown by the Google.
On-Page Optimization | | seo.kishore890 -
General drop in rankings
We've made a LOT of improvements to our on page SEO and we've been on the right track, but since about 26/7 our rankings appears to have gone down. Since early 2015 we've reworked a lot of the copy on our site to improve the unique/duplicate ratio, we've redone a lot of urls that didn't make any sense. We've improved image alt-text and file names. We've reduced image size on most of the site and we have disavowed spam links (obvious ones like nike shoes and oakley glasses). We've basically improved on-site SEO as much as we can with headers and whatnot. We've been hacked 4 times since January and we had two partial manual penalties from Google, but they were quickly dealt with and we've switched server to one that is both safer and a lot faster. Most of the hacked content seems to have disappeared from Googles index but not all of it. We have also tried our best to deal with URL parameters and we've made 301's out of hundreds of URLs with duplicate content from old slideshows that basically only had an image. And there's even more things we've done like working a lot more with social media, but despite all that were loosing ranking every week and our SEOlytics SVR is at its lowest since early 2014. And we've never (afaik) bought links or anything like that. Obviously we're doing something wrong but frankly we're running out of ideas. We've lost rankings on individual important phrases but there's site-wide general drop.
On-Page Optimization | | Emil_780 -
I have lots of articles on my website. Should I add myself as the Author Rank for seo purposes
Hi All, We have lots of articles on our news page of our website. Should we add one of us as the author to gain Author Rank points so to speak ?.. Have not done anything previously with this but just wondered if we were missing a trick here thanks Pete
On-Page Optimization | | PeteC120 -
My Site's Name Not Ranking in Google
Hey all, I've seen a few posts like this. But I wanted to start a new thread in hopes I may find the underlying issue. I've had my site: http://www.ctrl-alt-success.com for about 2 years. Recently I've started really adding a lot of content to it. (about 2-3 posts a week). I get zero organic views which is fine as I know it's still in the beginning. But here's my main question. If I type "ctrl-alt-success" into google. I get some site that shows up. "ctrlaltsuccess.com" I've been looking at this issue forever. That site has been "coming soon" for nearly 2 years. lol My site doesn't even show up on the first 10 pages of google. However in Bing and Yahoo it ranks on the first page. What could my site be doing wrong that it's not even ranking for the exact domain name? Keep in mind, if I google "ctrl-alt-success.com" my site comes up fine. Any help would be appreciated, thanks!
On-Page Optimization | | Ctrl-Alt-Success0 -
Will Google penalize my website if I hide the H1 tag?
If I hide H1 tag (title on the homepage) with CSS, how Google handle with my site?
On-Page Optimization | | joeko0 -
Can Your Site Get Penalized For Keyword Stuffing On An 'Untarged' Keyword?
My site has dropped since the EMD/Panda 20 roll out and I am looking for reasons why. I am looking at Keyword Stuffing as one potential problem. My web site is on the topic of WordPress Security with that being the main keyword I want to target. Now I can limit the number of occurrences of 'wordpress security' to below the recommended 15, but it is impossible to do this for 'wordpress' without severely compromising the user experience. I've got other content on topics such as WordPress Backup and WordPress Security Plugins etc, so obviously the word 'wordpress' is bound to appear frequently. Is there a risk that Google will penalize me for Keyword Stuffing on 'wordpress' and thus pull down the site or page for other keywords? Or would it simply mean I won't be able to rank for 'wordpress' (which I am quite happy about)? Thanks!
On-Page Optimization | | andersvin0