Best way to move traffic/juice from one page to another?
-
I’ve got some pages that provide information on some companies in my website topic space, and also corresponding pages that allow users to rate and review those companies. So, for example:
Company A information Company A reviews Company B information Company B reviews
Google searches for “Company A” or “Company B” generally result in my information page ranking #2 behind the actual company’s website, and the reviews page ranking #3. (Probably not good to have two pages ranking for the same keyword in positions 2 and 3).
The information pages do very well in Adsense while the review pages do not.
The review pages have always had comments open for reviews, and I’ve just recently opened the information pages to comments. This has resulted in less of a need for the reviews pages as the comments on the Information pages are now serving the same purpose. I can even add a star rating to the information pages if I want so the review pages are completely unnecessary.
So, I’d rather strengthen my information pages 1) to more solidify their rankings, and 2) get more visitors there than the review pages as they convert way better in Adsense.
Question is, what is the best way to proceed?
Option 1: remove internal linking to the review pages (I have sidebar links too), so less link juice just naturally goes to the review pages. On the review pages, direct people to click the link to the information page to go there instead. Eventually, the review pages will fall off the front page of the SERPs and people will just go to my #2 ranked company information page instead (and maybe #1 if I’m lucky, but doubt I’ll get ahead of the brand).
Option 2: 301 Redirect the review pages to the information pages. Functionally, this would work well for me, but I fear that Google may not like it for some reason. My information pages are ranked so well that I do not want to risk them dropping. Are these fears unfounded?
Is either of these two options better than the other, or does anyone have a better idea? Whatever I do, I don’t want those company information pages dropping from their #2 positions.
-
Thanks. So it's not true that Google doesn't like two pages from the same website ranking at the top of page one for the same exact term? I could swear I've heard this several times.
-
My take, it's actually great to have more pages on the results. You get more traffic like that.
Your idea is correct, that you need to focus on that converting page and improving it but is it work the risk of losing the effects of a double index? People will be more inclined to click other links instead of choosing from the top 3, and you already have 2 which tells them you are the authority.
I would suggest to find a way to grab the traffic from the review page and convert them in another way, like an email list/a funnel lead to the next page or even using an affiliate product instead of adsense, while you improve the information page
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to optimize a website for local search today?
A real estate agent client has had a website for years, which he optimized to position himself as a national real estate expert (to get more TV and media exposure). Now he wants to be found for a more local real estate term, such as Westchester ny real estate. Should he add a page to his site that's focused on Westchester real estate, or would Google view that as spammy? Should he update older blog posts with relevant, useful content about Westchester? Any best practices and suggestions would be greatly appreciated. Thank you.
On-Page Optimization | | JimMartinSF0 -
Stagnant Traffic
The traffic on my site (http://www.tbreak.com) has been stagnant over the last few months. We're a news posting site and posting a good 4-8 posts per day and using Yoast plugin to make sure they are optimized, but traffic has not grown at all. What could be the reason for that?
On-Page Optimization | | tbreak.ae0 -
Best Way to Use Date in Title
Hi, I do most of the current copy for our blog which you can find here http://appointedd.com/blog/ I believe having a regular blog structure with a mix of irregular ad hoc posts to go in around these. So, for this blog, I write an article on "Beauty Industry News" every week. Now, I don't want to use the same title for each post, so I've peen butting in the date after each one i.e. "Beauty Industry News - 24/04/13". Is this best practice or is there a better way of naming regular posts? Thanks in advance!
On-Page Optimization | | LeahHutcheon0 -
Does Bing consider http://www.domain.com the same as https://www.domain.com?
Bing Webmaster Tools showed me that sometimes it displays https://www.domain.com in its results and sometimes http://www.domain.com. That got me thinking. Does Bing consider https to be a seperate duplicate copy of the http version? IE does my site get knocked down for duplicate content because of this? In Google webmaster tools, I can tell it whether I want https or http. But I dont know how to tell Bing. Any pointers will be appreciated. Thanks Dan
On-Page Optimization | | DanFromUK0 -
The "100 links/page recommendation" - Do Duplicate Links Count?
We have way too many links on our homepage. The PageRank Link Juice Calculator (www.ecreativeim.com/pagerank-link-juice-calculator.php) counts them to 300. But all of them are not unique, that is some links point to the same URL. So my question: does the "100 links/page recommendation" refer to all anchors on the page or only to unique link target URLs? I know "100" is just a standard recommendation.
On-Page Optimization | | TalkInThePark0 -
View all Page for Product Overview Pages
Hi everybody! We have an ecommerce site with product overview pages, where sometimes there are hundreds of products listed. Usually, we just display 30 and have a button where users can click to see 30 more - or all products listed at once. This is the overview page (as indexed in google): http://www.geschenkidee.ch/aussergewoehnliches.html
On-Page Optimization | | zeepartner
And this is the view-all page: http://www.geschenkidee.ch/aussergewoehnliches.html#all What should I do here? The product overview page will hardly generate more traffic by listing all products (because the overview page will rank for generic keywords, while the product keyword searches will be referred to the specific product pages themselves). I was originally thinking of using rel=canonical pointing to the view-all page. But this would just lead to longer load time. Should we just leave those overview pages or is there a best practice for how to deal with such pages? Thanks for your thoughts on this!0 -
I'm ranking Position 7,8,11,12,13,14 &15 but would rather one page top three - are they competing?
For the search phrase "office design birmingham" in the uk. I have mutiple pages ranking in position 7,8,11,12,13,14 & 15! This is all very well but are they somehow competing? Am i better off doing something different to get one or two into the top 3 rather than 7 in the top 15?! Many thanks for your opinion and advice. James
On-Page Optimization | | bizint0 -
Linking Back to the Same Page
What are the other seo's opinions on linking the same keyword you are targeting lets take an example like Trampolines. So we have a Online shop selling trampolines would you feel it a good or bad thing to link the keyword trampolines from the homepage to the homepage almost creating a loop. Some SEO's say yes some say no ?
On-Page Optimization | | onlinemediadirect0