Keywords, when are you overdoing it in the URL?
-
Hi guys,
I'm auditing a site covering compensation for cancer.
Keywords could include:
- Undiagnosed cancer 20
- cancer compensation 10
- undiagnosed cancer symptoms 10
- cancer misdiagnosis claims 20
- cancer claims 10
- misdiagnosis of cancer 50
- cancer misdiagnosis 70
So, when structuring the URL for the category, this was previously selected:
Although sub-pages appear like this:
'Cancer misdiagnosis' as a keyword attracts the most traffic, but if we're using it on sub-pages - is there a need to include it twice on all sub-page URLs?
With that in mind, would it be better to follow the following format?
- www.site.co.uk/medical-negligence/cancer-compensation
- www.site.co.uk/medical-negligence/cancer-compensation/breast-cancer-misdiagnosis-claim/
Or is there a better way to structure this?
Thanks in advance guys!
-
I would not recommend changing URL structure unless you have a very good reason to do so. Worrying about kw density on a decently readable, nice URL should not be reason to recommend a total URL rewrite.
-
The keywords should be located as close to the domain.
Ideally remove URL category to leave the "clean" URL.Good luck ...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Doudle URLs without Canonical link and a change in keyword.: What are the effects on SEO?
I built my new website and i have two major worries. 1. My home page has two URLs. The one with a high PA though indexed by Google, is not submitted in the sitemap. I tried to place a canonical tag but the hosting service said it was impossible for me to place the canonical link. My concern is if the indexed page will be successfully optimized for SEO without it being submitted in the sitemap and what happens to the other URL for the same page which is also indexed and submitted in the sitemap? 2.I started my link building campaign for one of my pages. I acquired some good PA already for a particular keyword but later on discovered it will be very difficult for me to rank for the major keyword. I have decided to change the keyword. Will the acquired PA influence the SEO for the new keyword? I wish to know if i should dissolve the links to the page for the former keyword or should i maintain them and move forward with building links for the new keyword as well.
Technical SEO | | trevordocs0 -
Same URL names in one domain
Hi All, I have 9 different subdirectories for languages in the same domain example: www.example.com/page.html www.example.com/uk/page-uk.html www.example.com/es/page-es.html we are implementing hreflang tags for the languages. I know it is better to translate URLs, but we won't for now, because all the NON-ASCII characters. But we are thinking to get rid of the dashes on the languages URL: -uk or -es, so it will be: www.example.com/page.html www.example.com/uk/page.html www.example.com/es/page.hrml would this be a problem? to have same page names even if they are in different subdirectories? would we need to add canonical tags, at least for the main domain URLs? www.example.com/page.html Thank you, Rachel
Technical SEO | | RaquelSaiz0 -
Trouble making up a keyword map
I’m starting my first blog and I’m in the phase of making a keyword map. Now I’m not sure about how it done and if it is done right. I would be thankfull if you’d be so kind to check it out and tell me if it’s good or not and what should change. PM me if you wanna help me, I'll send out the excel file. P.S.S.: For those who help out, don’t mind the almost empty transactional column, ignore that, just advice on how it is ordered.
Technical SEO | | JeffBlanc0 -
Would you shorten this url, and if so how?
I designed the structure of my website way before I even thought about SEO. I run a website that requires me to categorize articles is somewhat deep nested categories so an example url would be as follows http://www.yakangler.com/articles/news/new-products/boats/item/1442-jackson-kayak-launches-the-big-tuna Would you shorten the url to somethign like this? http://www.yakangler.com/a/n/np/b/item/1442-jackson-kayak-launches-the-big-tuna If so how would you manage the redirects I'm unsure how to add a 301 redirect in my .htaccess file that wouldn't require me to add one for every single article. Could I do it with a rule that recognizes only the middle part of the url and redirect it accordingly? Thanks for any advice you might have!
Technical SEO | | mr_w0 -
URL rewriting from subcategory to category
Hello everybody! I have quite simple question about URL rewriting from subcategory to category, yet I can't find any solution to this problem (due to lack of my deeper apache programming knowledge). Here is my problem/question: we have two website url structures that causes dublicate problems: www.website.lt/language/category/ www.website.lt/language/category/1/ 1 and 2 pages are absolutely same (both also returns 200 OK). What we need is 301 redirect from 2 to 1 without any other deeper categories redirects (like www.website.com/language/category/1/169/ redirecting to .../category/1/ or .../category/). Here goes .htaccess URL rewrite rules: RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&par3=$5&par4=$6&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&par3=$5&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/$ /index.php?lang=$1&idr=$2&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/$ /index.php?lang=$1&%{QUERY_STRING} [L] There are other redirects that handles non-www to www and related issues: RedirectMatch 301 ^/lt/$ http://www.domain.lt/ RewriteCond %{HTTP_HOST} ^domain.lt RewriteRule (.*) http://www.domain.lt/$1 [R=301,L] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_URI} !(.)/$RewriteRule ^(.)$ http://www.domain.lt/$1/ [R=301,L] At this moment we cannot solve this problem with rel canonical (due to our CMS limits). Thanks for your help guys! If You need any other details on our coding, just let me know.
Technical SEO | | jkundrotas0 -
How can i redirect a url that has % in it?
Google webmaster tools shows a 400 eroor for an old link that contains a 30% off in it. The problem is the % I would like to 301 redirect this link : http://www.geographics.com/Graduation-Stationery,-35%-OFF-Printable-Certificates-Blank-Gift-Certificates/c1353_1354_1359/index.html to http://www.geographics.com/Graduation-Stationery-Printable-Certificates-Blank-Gift-Certificates/c1353_1354_1359/index.html We do not know how to do this in httaccess. Can you please advise? Thanks a lot! Madlena
Technical SEO | | Madlena0 -
We have a decent keyword rich URL domain that's not being used - what to do with it?
We're an ecommerce site and we have a second, older domain with a better keyword match URL than our main domain (I know, you may be wondering why we didn't use it, but that's beside the point now). It currently ranks fairly poorly as there's very few links pointing to it. However, the exact match URL means it has some value, if we were to build a few links to it. What would you do with it: 301 product/category pages to current site's equivalent page Link product/category pages to current site's equivalent page Not bother using it at all Something else
Technical SEO | | seanmccauley0 -
Directory URL structure last / in the url
Ok, So my site's urls works like this www.site.com/widgets/ If you go to www.site.com/widgets (without the last / ) you get a 404. My site did no used to require the last / to load the page but it has over the last year and my rankings have dropped on those pages... But Yahoo and BING still indexes all my pages without the last / and it some how still loads the page if you go to it from yahoo or bing, but it looks like this in the address bar once you arrive from bing or yahoo. http://www.site.com/404.asp?404;http://site.com:80/widgets/ How do I fix this? Should'nt all the engines see those pages the same way with the last / included? What is the best structure for SEO?
Technical SEO | | DavidS-2820610