Is having an identical title, h1 and url considered "over optimization"? Is it better to vary?

[ntcma]

To get some new pages out without over-thinking things, I decided to line up the title tag, h1 tag and URLs of my pages exactly. They are dynamically generated based on the content the user is viewing (internal search results pages)

They're not ranking very well at the moment, but there are a number of factors that are likely to blame.

But, in particular, does anyone know if varying the text in these elements tends to perform better vs. having them all identical? Has there been any information from Google about this? Most if not all of the "over optimization" content I have seen online pertains to backlinks, not on-page content.

It's easy to say, "test it!" And of course, that's just what I'm planning to do.

But I thought I would leverage the combined knowledge of this forum to see what information I could obtain first, so I can do some informed testing, as tests can take a while to see results.

Thanks

[ntcma]

PS - We are indexed, just not ranking as well as we'd like

[ntcma]

Hi,

Thanks for response

I get that, except that our top competitors are doing a-ok with their SRPs...

Maybe our SRPs look somehow more SERP-y than theirs do?

[KeriMorgret]

Often, the search engines prefer to not index search results, so that's something to consider as well.

[ntcma]

Ok, thanks for that note regarding CMSs.

[Chris.Menke]

ntcma,

No need to worry about that.  CMSs often construct pages like this by default and generally, I would call it a best practice.  Just be sure the content on your pages is substantial and that it differs substantially from content on each of your other pages.