Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Facebook Outreach Tips - what to say
-
Hi,
I've been shown how to do facebook outreach in my home town. I am a weight loss hypnotist. I was shown how to do outreach to possible home town clients using the facebook search feature.
I go to the search and type in "Friends who like weight loss"
And I get a couple of friends who have liked a major weight loss site
After I've done that search, I look to the right in facebook. It has a bunch of dropdowns. I choose the same search parameters except I change it to "Live in Boise" (my town) and "Not my Friend".
I get dozens of facebook users who live in Boise and are not my friends and are interested in weight loss.
I can message these people (less than 30 a day)
Here's the problem: I don't want to spam them. How do I get these people interested in my weight loss hypnosis program (I could really help them) by sparking up a conversation and not spamming.
Everything I can think of saying seems manipulative. I don't know how to start a conversation and invite people to come in for a free sample session. My free sample session is 30 minutes and is free just to see if the client and I are a good fit.
My website is bobweikel.com if that helps.
How do I do this with the utmost integrity?
Thank you.
-
Hi Keri,
Yes, I figured that out. I only choose the people I can "follow" and message them telling them that I'm into weight loss too and see if they want to do a friend request. Once they're friends then I cultivate a relationship with them, tell them what I do, and do things like offer a free session.
I'm still struggling a bit with keeping my integrity. I'm a very honest person and I don't want to mislead people.
I'm going to do some facebook advertising too, but this question is about a free strategy.
-
Also, are you planning on paying $1 or so to get into the user's regular inbox? If not, you may wind up in their "other" mailbox, which many people don't know even exists.
Why not try Facebook advertising instead?
-
Hmmm. It really is cold calling. If anyone has some good cold calling emails that they can show me that might be the next step. Any advice is appreciated.
-
Hi BobGW,
Here's the problem: I don't want to spam them. How do I get these people interested in my weight loss hypnosis program (I could really help them) by sparking up a conversation and not spamming.
Well, regardless of your intention, you're still connecting with someone that didn't ask for your communication. Rather than think of it as spam, it's more appropriately cold-calling.
If someone cold calls you, how do you feel? Chances are that more most of the time you disregard because you feel like it is spam and non-value added. Try and find some cold call emails that you were attracted to - what made them effective? Can you adopt a principle they used to your own service?
Review your past clients that you've helped successfully - do they have friends that could use the same help? If you can get the validity of a friend, then reaching out to the next person won't be as difficult.
Try and focus on personalization - what about this individual makes you think you can help them? Have you helped similar people with the same problems and can express the result?
Keep it short and direct.
Relieve any pressure in the sales process. It's great that you provide a free 30min consultation, but that still scares people away. A lot of people feel like if they go in to see someone for a free consultation, they are still pressured into the sale. Attack that upfront (if you see it being an issue) and maybe point out that you don't allow a sales decision to be made at that point - i.e. after the free consultation you will reach back out to them and let them know they can be part of this program now that you've qualified them.
Use natural language and adapt your script to the individual. You'll quickly lose people if they feel like you are just blasting them another pitch message.
I hope these tips help, best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Name Change and Effect on SEO
Hey Mozzers! Trying this one again as my timing was probably pretty bad with Easter. Working with a company who has about 20K followers on Facebook and about 500 backlinks to their current facebook page. They want to change the name of the page to better reflect the business. I need to advise on this but I'm not sure of and how it will effect them. Any one had any experience in this area?
Social Media | | wearehappymedia0 -
Is there a Bug or other problem with Facebook Page 'invite friends' feature ?
Hi Im trying to use the invite friends feature on Facebook pages to send a page invite to some email contacts, as per #3 in this SME recent post of FB tips: http://www.socialmediaexaminer.com/five-lesser-known-facebook-page-features-for-marketers However whenever i click the 'invite friends' option the dialogue box swirls for a bit then disapears and nothing whatsoever happens, not just not being able to see invite email options but nothing at all happens, the loading box just disapears. Does anyone know if this is a current know issue bug or other way of doing this so it works ? (I have tried on 3 different pages) Many Thanks Dan
Social Media | | Dan-Lawrence0 -
Can we create regional pages on Facebook?
Hi, Our business spans across many countries and in order to maintain brand consistency, we were contemplating to create regional fan pages on Facebook. The structure would be like parent-child relation i.e. one main page and other regional pages. Is it possible? We searched for it but could't find something concrete except that in 2012 Facebook was testing similar concept. Regards
Social Media | | IM_Learner1 -
What do you do when your Facebook page is Unpublished?
The page in question has been there for about 5 years and has about 80 followers. It is for a business that sells steel plate (B2B) and everything is totally compliant with Facebook T&C as far as I can tell. It's been unpublished with the statement "Your Page has been unpublished and it cannot be published again." We did an appeal about 6 weeks ago and heard absolutely nothing.... Generally we got no likes, no comments and reached about 20 people with each post. So I am lost as to why we were banned and lost as to what we do next It's fine if they want to unpublish - it's their site - what's frustrating is the arbitrariness, the lack of information as to why it was banned and lack of communication. It's fine if it's a spam site (except if you are a spammer) but I'm selling boring steel plates..... pwqkaz1xzkx7myx2ncwn
Social Media | | Zippy-Bungle0 -
Facebook Blocking Site
This is been a big annoyance for me. My site was on wordpress before and was infected with malware at one point. We were blocked by major AV, Google, and etc but we got the infection cleaned up quickly and got unblocked. Problem now is that Facebook, we are still blocked on. We try to post a link and says we are harmful. We got unblocked from facebook and we posted but than they blocked us again. We have submitted multiple requests on that form but got no answer. As a marketing agency, having our facebook page blocked to our site is bad. What can we do in this situation? We have no direct contact with anyone at facebook nor do they reply to our requests. I do own a .net to my domain, should we start using that instead of .com or what? We really need to find a way out of this. It is hurting our reputation.
Social Media | | Tech-Critic0 -
Has anyone else noticed a dramatic drop in Facebook post impressions?
One of the clients I manage has over 5,000 Facebook fans. Whenever I'd make a post, it usually would get ~700-1,000 impressions. About two weeks ago I did my first promoted post. Ever since then, all the regular posts I've done have only gotten ~100 impressions . . . out of 5,325! I'm wondering if Facebook, once learning that you are willing to pay for promoted posts, secretly lowers your impression count so that you will pay for promoted posts more often, or if the timing of my promoted post was just a coincidence, and everyone started to see a decrease about two weeks ago. Does anyone know what's going on?
Social Media | | UnderRugSwept0 -
Best option for Facebook Page/Usernames?
Hey guys My first post here! currently trialling seomoz and impressed so far 🙂 My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example: firstsecondthird.co.uk Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of: FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability) then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense? Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name? Any advice appreciated. PS hope this is under right topic- several others seemed applicable Thanks
Social Media | | redactuk0 -
Buying Twitter/Facebook Followers
So i have a client that sends me a link once a week about buying followers for social media profiles. Each time i tell him if it seems to good to be true... then its too good to be true! What are your guys thoughts, experiences, feelings? Here are a few examples: http://www.targetedtraffic.int.tc http://www.fbfandamonium.com
Social Media | | kchandler0