Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Google treat Header tags now? H1s, H2s and H3s. What happens if you skip the H2?
-
The theme I am using now means each page on my is currently set up like this:
h1> keyword phrase
keyword phrase
The new theme I want to use is different
h1> keyword phrase
Will changing the theme have a negative effect on the rankings due to losing the h2 on each page?
-
Brian,
I personally come from a slightly different stand point; relax. When changing themes these days I personally think that the Meta data is on the lower end of your concerns. Matt Cutts said even said in a video that if you have many pages that are missing H1, H2 etc. it isn't even worth your time to go back and add them.
RobertFisher of DrumBeat marketing is an avid poster on this forum often says that SEO is a lot more than just ranking. I don't want to speak for him but from what I have gathered he uses a lot of the meta data has a hook, more than just a ranking feature.
Combining the two pieces of information I stated, I try not to concern myself with H1,H2 as far as ranking, I view it like the text on a billboard or the marketing behind an advertisement. This is where the lines of SEO and Marketing begin to get blurred in my opinion. Use your meta data to sell your website and get the individual to click on the search result. Rankings will follow.
https://www.youtube.com/watch?v=RBTBEfd7z_Y <-- Matt Cutts video on meta Data
-
Hi Brian
Do a search on here for h1, this was covered in a topic in the last few days. In essence never miss a tag, or search engines will stop at the gap and will not jump from h1 to h3. Change H3 to h2, so that all are sequential. h1. h2. h3 etc
Hope that helps
Bruce
-
You need to test it and see what happens. Most of the times I've done this, nothing really happened. As long as everything is pretty much intact and the URL didnt change
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I disable the indexing of tags in Wordpress?
Hi, I have a client that is publishing 7 or 8 news articles and posts each month. I am optimising selected posts and I have found that they have been adding a lot of tags (almost like using hashtags) . There are currently 29 posts but already 55 tags, each of which has its own archive page, and all of which are added to the site map to be indexed (https://sykeshome.europe.sykes.com/sitemap_index.xml). I came across an article (https://crunchify.com/better-dont-use-wordpress-tags/) that suggested that tags add no value to SEO ranking, and as a consequence Wordpress tags should not be indexed or included in the sitemap. I haven't been able to find much more reliable information on this topic, so my question is - should I get rid of the tags from this website and make the focus pages, posts and categories (redirecting existing tag pages back to the site home page)? It is a relatively new websites and I am conscious of the fact that category and tag archive pages already substantially outnumber actual content pages (posts and news) - I guess this isn't optimal. I'd appreciate any advice. Thanks wMfojBf
Intermediate & Advanced SEO | | JCN-SBWD0 -
Null Alt Image Tags vs Missing Alt Image Tags
Hi, Would it be better for organic search to have a null alt image tag programatically added to thousands of images without alt image tags or just leave them as is. The option of adding tailored alt image tags to thousands of images is not possible. Is having sitewide alt image tags really important to organic search overall or what? Right now, probably 10% of the sites images have alt img tags. A huge number of those images are pages that aren Thanks!
Intermediate & Advanced SEO | | 945010 -
H2 vs. H3 Tags for Category Navigation
Hey, all. I have client that uses tags in the navigation for its blog. For example, tags might appear around "Library," "Recent Posts," etc. This is handled through their WordPress theme. This seems fairly standard, but I wonder whether tags are semantically appropriate. Since each blog post is fairly lengthy (about 500-1000 words) with multiple tags, would it be more appropriate to use tags for this menu navigation? Are we cutting into the effectiveness of our tags by using them for menu navigation? The navigation is certainly an important page element, and it structures content, so it seems that it should use some header tag. Anyways, your thoughts are greatly appreciated. I'm a content creator, not an SEO, so this is a bit out of my skillset.
Intermediate & Advanced SEO | | Ask44435230 -
H2 Tags- Can you have more than 1 H2 tag
Hi All, Screaming frog has identified that we have a few H2 tags on our pages , although we only have 1 H1 tag. We have numerous H3,H4's etc. I am wondering, is it good SEO to have only 1 H2 tag like with H1 tag or can you have more ? thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
After reading of Google's so called "over-optimization" penalty, is there a penalty for changing title tags too frequently?
In other words, does title tag change frequency hurt SEO ? After changing my title tags, I have noticed a steep decline in impressions, but an increase in CTR and rankings. I'd like to once again change the title tags to try and regain impressions. Is there any penalty for changing title tags too often? From SEO forums online, there seems to be a bit of confusion on this subject...
Intermediate & Advanced SEO | | Felix_LLC0 -
Buying a domain banned by google
Hi , I came across a super domain for my business but found out that it was a great domain with 100s of link backs but is now banned by Google search engine meaning Google does not index content from that domain. Since the domains linkbacks are from my domin does it make sense to but that domain and redirect those link backs to another (301) and hope that the new domain gets some juice ... I know it is sounding crazy and may not be the best thing to do ethically but still wanted to check if its possible to get some juice.. Rgds Avinash
Intermediate & Advanced SEO | | Avinashmb0 -
Google places keyword variations
Hi all, I have a site that is ranking #1 in Google Places for its main <city><keyword>search... but it does not rank for any of its basic keyword variations, which I find very confusing.</keyword></city> ie (just an example) Chicago Caterer (ranked #1 in google places)
Intermediate & Advanced SEO | | x2264983x
Chicago Caterers (not ranked in google places)
Chicago Catering (not ranked in google places)
Chicago Catering Company (not ranked in google places)
Chicago Catering Companies (etc..) How can I secure a google places ranking for these simple keyword variations? Do I build links to the google plus page using that anchor text? Do I get citations that contain that keyword somewhere on the page? Do I optimize for these keyword variations on the actual website itself? (not the places listing). Obviously I don't stuff these keywords into the google places listing. Any help would be much appreciated!0 -
Canonical Tag and Affiliate Links
Hi! I am not very familiar with the canonical tag. The thing is that we are getting traffic and links from affiliates. The affiliates links add something like this to the code of our URL: www.mydomain.com/category/product-page?afl=XXXXXX At this moment we have almost 2,000 pages indexed with that code at the end of the URL. So they are all duplicated. My other concern is that I don't know if those affilate links are giving us some link juice or not. I mean, if an original product page has 30 links and the affiliates copies have 15 more... are all those links being counted together by Google? Or are we losing all the juice from the affiliates? Can I fix all this with the canonical tag? Thanks!
Intermediate & Advanced SEO | | jorgediaz0