Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Google treat Header tags now? H1s, H2s and H3s. What happens if you skip the H2?
-
The theme I am using now means each page on my is currently set up like this:
h1> keyword phrase
keyword phrase
The new theme I want to use is different
h1> keyword phrase
Will changing the theme have a negative effect on the rankings due to losing the h2 on each page?
-
Brian,
I personally come from a slightly different stand point; relax. When changing themes these days I personally think that the Meta data is on the lower end of your concerns. Matt Cutts said even said in a video that if you have many pages that are missing H1, H2 etc. it isn't even worth your time to go back and add them.
RobertFisher of DrumBeat marketing is an avid poster on this forum often says that SEO is a lot more than just ranking. I don't want to speak for him but from what I have gathered he uses a lot of the meta data has a hook, more than just a ranking feature.
Combining the two pieces of information I stated, I try not to concern myself with H1,H2 as far as ranking, I view it like the text on a billboard or the marketing behind an advertisement. This is where the lines of SEO and Marketing begin to get blurred in my opinion. Use your meta data to sell your website and get the individual to click on the search result. Rankings will follow.
https://www.youtube.com/watch?v=RBTBEfd7z_Y <-- Matt Cutts video on meta Data
-
Hi Brian
Do a search on here for h1, this was covered in a topic in the last few days. In essence never miss a tag, or search engines will stop at the gap and will not jump from h1 to h3. Change H3 to h2, so that all are sequential. h1. h2. h3 etc
Hope that helps
Bruce
-
You need to test it and see what happens. Most of the times I've done this, nothing really happened. As long as everything is pretty much intact and the URL didnt change
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Google handle fractions in titles?
Which is better practice, using 1/2" or ½"? The keyword research suggests people search for "1 2" with the space being the "/". How does Google handle fractions? Would ½ be the same as 1/2?
Intermediate & Advanced SEO | | Choice2 -
Google Pagination Changes
What with Google recently coming out and saying they're basically ignoring paginated pages, I'm considering the link structure of our new, sooner to launch ecommerce site (moving from an old site to a new one with identical URL structure less a few 404s). Currently our new site shows 20 products per page but with this change by Google it means that any products on pages 2, 3 and so on will suffer because google treats it like an entirely separate page as opposed to an extension of the first. The way I see it I have one option: Show every product in each category on page 1. I have Lazy Load installed on our new website so it will only load the screen a user can see and as they scroll down it loads more products, but how will google interpret this? Will Google simply see all 50-300 products per category and give the site a bad page load score because it doesn't know the Lazy Load is in place? Or will it know and account for it? Is there anything I'm missing?
Intermediate & Advanced SEO | | moon-boots0 -
Brand name not ranking in Google
Hi Moz'ers, Could you help me with something I cannot seem to figure out by myself. In June 2017 my company started a rebranding campaign. We've changed our brand name and launched a new website: https://spotler.com. Everything is going fine, but if you Google our brand name "Spotler" our website doesn't show up. How can it be? Our domain authority is 38. It would be wonderful if you could help me. Let me know if you need more information. Best, Simone
Intermediate & Advanced SEO | | Spotler0 -
Should I use **tags or h1/h2 tags for article titles on my homepage**
I recently had an seo consultant recommend using tags instead of h1/h2 tags for article titles on the homepage of my news website and category landing pages. I've only seen this done a handful of times on news/editorial websites. For example: http://www.muscleandfitness.com/ Can anyone weigh in on this?
Intermediate & Advanced SEO | | blankslatedumbo0 -
H2 vs. H3 Tags for Category Navigation
Hey, all. I have client that uses tags in the navigation for its blog. For example, tags might appear around "Library," "Recent Posts," etc. This is handled through their WordPress theme. This seems fairly standard, but I wonder whether tags are semantically appropriate. Since each blog post is fairly lengthy (about 500-1000 words) with multiple tags, would it be more appropriate to use tags for this menu navigation? Are we cutting into the effectiveness of our tags by using them for menu navigation? The navigation is certainly an important page element, and it structures content, so it seems that it should use some header tag. Anyways, your thoughts are greatly appreciated. I'm a content creator, not an SEO, so this is a bit out of my skillset.
Intermediate & Advanced SEO | | Ask44435230 -
How does google recognize original content?
Well, we wrote our own product descriptions for 99% of the products we have. They are all descriptive, has at least 4 bullet points to show best features of the product without reading the all description. So instead using a manufacturer description, we spent $$$$ and worked with a copywriter and still doing the same thing whenever we add a new product to the website. However since we are using a product datafeed and send it to amazon and google, they use our product descriptions too. I always wait couple of days until google crawl our product pages before i send recently added products to amazon or google. I believe if google crawls our product page first, we will be the owner of the content? Am i right? If not i believe amazon is taking advantage of my original content. I am asking it because we are a relatively new ecommerce store (online since feb 1st) while we didn't have a lot of organic traffic in the past, i see that our organic traffic dropped like 50% in April, seems like it was effected latest google update. Since we never bought a link or did black hat link building. Actually we didn't do any link building activity until last month. So google thought that we have a shallow or duplicated content and dropped our rankings? I see that our organic traffic is improving very very slowly since then but basically it is like between 5%-10% of our current daily traffic. What do you guys think? You think all our original content effort is going to trash?
Intermediate & Advanced SEO | | serkie1 -
Are pages with a canonical tag indexed?
Hello here, here are my questions for you related to the canonical tag: 1. If I put online a new webpage with a canonical tag pointing to a different page, will this new page be indexed by Google and will I be able to find it in the index? 2. If instead I apply the canonical tag to a page already in the index, will this page be removed from the index? Thank you in advance for any insights! Fabrizio
Intermediate & Advanced SEO | | fablau0 -
How does Google know if a backlink is good or not?
Hi, What does Google look at when assessing a backlink? How important is it to get a backlink from a website with relevant content? Ex: 1. Domain/Page Auth 80, website is not relevant. Does not use any of the words in your target term in any area of the website. 2. Domain/Page Auth 40, website is relevant. Uses the words in your target term multiple times across website. Which website example would benefit your SERP's more if you gained a backlink? (and if you can say, how much more would it benefit - low, medium, high).
Intermediate & Advanced SEO | | activitysuper0