The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Forum
    2. Categories
    3. SEO Tactics
    4. Intermediate & Advanced SEO
    5. Multiple Internal links to same destinations

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Multiple Internal links to same destinations

    Intermediate & Advanced SEO
    5 4 5.4k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • theLotter
      theLotter last edited by

      My company is redoing our homepage and there will be 4 links to our main play pages (5 games).  2 in the menu and 2 within the content.

      I was thinking I should no follow one of the links on the homepage + 1 in the menu so that we don't have link dilution from having multiple internal links to the same destination within 1 page.

      Does this make sense? Any downside of this or suggestions of a solution that may be more effective?

      Thanks!

      1 Reply Last reply Reply Quote 0
      • csharp
        csharp last edited by

        Matt Cutts stated in 2009 that if Google finds more that one link to the same page, that it counts only the first link, and ignores all other links. This info is several years old now, but we have not yet found information about this changing. You can hear it direct from Matt Cutts at http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718\.  Having multiple internal links to the same web page on your website will not hurt your website, and there is no need or reason to craft the link as a no-follow. Many webmaster have good reasons to have multiple links to the same web page, and Google certainly would not punish a website for this.

        1 Reply Last reply Reply Quote 1
        • alrockn
          alrockn last edited by

          I do think NoFollow is more pertinent for external sites linking to your site, and not so much inner site links used for navigation.  I'd be more concerned with the amount of keywords used in the metatags.

          1 Reply Last reply Reply Quote 1
          • theLotter
            theLotter last edited by

            I get Matt Cutts saying this isnt really a priority, but still want to get it right 🙂

            Our menu links have anchor text and the links within the page are images (next to each other with dif pics)
            It seems like I should keep menu links both as Follow, but NoFollow one set of the image links on the page, right?

            1 Reply Last reply Reply Quote 0
            • EdBen
              EdBen last edited by

              In theory it should pass more trust if you have multiple links: As mention in this article:

              http://searchenginewatch.com/article/2347404/Two-Links-Different-Anchor-Text-Same-URL-Does-it-Matter-to-Google 

              "Looking at the original PageRank paper, if you had two links from one page to another page, both links would flow PageRank," Cutts said. "The amount of PageRank gets divided evenly in the original paper between all the outgoing links, so it's the case that two links both go to the same page, then twice as much PageRank would go to that page." - Matt Cutts

              However he also stresses that if you are thinking about this then you should take step back and look at other things.

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

                Getting Started
                Moz Pro
                Moz Local
                Moz Bar
                API
                What's New

              • SEO Tactics

                Discuss the SEO process with fellow marketers

                Content Development
                Competitive Research
                Keyword Research
                Link Building
                On-Page Optimization
                Technical SEO
                Reporting & Analytics
                Intermediate & Advanced SEO
                Image & Video Optimization
                International SEO
                Local SEO

              • Community

                Discuss industry events, jobs, and news!

                Moz Blog
                Moz News
                Industry News
                Jobs and Opportunities
                SEO Learn Center
                Whiteboard Friday

              • Digital Marketing

                Chat about tactics outside of SEO

                Affiliate Marketing
                Branding
                Conversion Rate Optimization
                Web Design
                Paid Search Marketing
                Social Media

              • Research & Trends

                Dive into research and trends in the search industry.

                SERP Trends
                Search Behavior
                Algorithm Updates
                White Hat / Black Hat SEO
                Other SEO Tools

              • Support

                Connect on product support and feature requests.

                Product Support
                Feature Requests
                Participate in User Research

              • See all categories

              • Does Navigation Bar have an effect on the link juice and the number of internal links?
                onurcan-ikiz
                onurcan-ikiz
                0
                5
                2.5k

              • Link Juice + multiple links pointing to the same page
                Mark_Ch
                Mark_Ch
                0
                4
                5.4k

              • Increasing Internal Links But Avoiding a Link Farm
                rball1
                rball1
                0
                6
                2.6k

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.