Question regarding Google Adwords?
-
Just had a question regarding Google Adwords. I have an e-commerce store (kiwimodfurniture.com) in the furniture niche and I originally was planning to create a different ad group for each product. Since I have 1300 products I would have 1300 ad groups. However a lot of the products don't have enough search volume and Google won't display my ads. Then I decided to get a bit more broad. I plan on having an ad group for each sub category on my website. For example, modern lounge chairs, modern arm chairs, modern sofas, etc.
Question: Is this too broad? Will the ROI be terrible because of this?
Thanks!
-
Do you have 1300 landing pages?
If you don't why not go on the basis of landing pages as that is already the underlying site logic? You could then experiment with a subset of landing pages to see if subsetting them into different ad groups works better or not.
-
Have you got your products loaded onto Google Shopping?
Adwords can eat cash if you get the ads wrong, so I would recommend distiling the keywords to be very specific, set a campaign up and test test test. The Adwords Team are great at helping set up campaigns.
The best thing I can recommend is to really really understand your target customer and research what they search for and use only a handfull of keywords per campaign. Don't be hasty in deleting keywords as customers buy seasonally so what might work for winter will not work for summer, so pause a keyword if it worked well and then turn it back on when the season is right, if that is how your business works
Like everything else in SEO and Sales: - Prior Planning Prevents P* Poor Performance
Feel free to ask more about this...
Bruce
-
Hi,
Depending on your Landing pages - it might be to broad - you might get a terrible quality score ...If you post an example: keywords, LP, ad copy - I am sure a lot of people here can post some suggestions...
Cheers.
-
I would do both, I guess you're already planning on creating these groups automatically with 1300 ad groups. You'll find out easily enough after running the campaigns for a couple of days/ weeks if there's is a volume, if it's not you could just pause them. This will give you best of both worlds as it will provide you with the data on which products don't have that much volume.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google AdWords Class Action Settlement?
Has anyone received and responded to a notice of class action settlement from Google Adwords? The sender (and the website it directs to) is adwordsclassaction.com. I see that there was such a thing, I am just not sure whether that domain is the official one to respond to?
Paid Search Marketing | | Linda-Vassily0 -
A Call From Google (Not a Question but the Moderators said to Put this Here)
This is not going to be a long post but I wanted to get something out there that a lot of other business owners might not understand. I have several different PPC campaigns that my business partner and I personally run. The campaigns are all doing quite well with a high rate of return. Never has Google contacted me (other than for surveys, which I did wind up receiving 5 blue gym bags with the Google insignia on them) and never did I think they would. The campaign they called me on wasn’t a particularly large campaign. Right now the PPC spend is around 3000/month. I understand this isn’t a little bit of money, but at the same time it’s not in the millions like most of Google’s top sites. The thing that concerned me most was the reason for their call. A nice woman introduced herself and said that the campaigns were nicely run except for a few changes. She went on to tell me of a couple of updates in the PPC realm (this happened to me yesterday – Feb 28). She said within the past few months they were rolling out a new way to target their content network and for most people they were able to save 35% (that was a number she mentioned) with the tactics she was going to suggest. My background lies in mathematics and finance (somewhat related) and I tend to know when I am either being sold or being tricked into being sold. Through the whole list of things she mentioned that would help as she was walking me through she mentioned that it was a good idea to up the bid on the content network. That way we would have more chances of being seen and it would help with out conversions. This by itself seems like decent advice, but our bid for the content network is not cheap. If they are calling every small – medium business and telling them to up their bids, we are going to have a dilemma on our hands. The dilemma being that the AdWords placement is going to cost a heck of a lot more. She said that even if we up our bid, we are not likely to pay the full amount. She wants us to have a repeat conversation on Monday. One side of me was a little upset after the conversation but all they are doing is simply up-selling. They are raising the rates through what I guess are fair business practices. A lot of business owners might just take the advice of a Google representative and not think twice about it. This means we have thousands to hundreds of thousands of people at this very moment upping the bid on their content network. If they can even get a small proportion of people to increase their bids - let's say 10% - the other 90% will start getting less shows and eventually increase their bids. Also, the people that have higher bid amounts in but aren't paying the full amount will start getting closer and closer to the amount they put in as their maximum bid. This wouldn’t be alarming to me but this is the first and only time I have ever heard from a Google representative. I can’t say I didn’t see this coming but at the same time I was definitely taken aback. I am curious to know what the MOZ community has to say.
Paid Search Marketing | | JacobEdward0 -
Adwords "seller reviews" not showing
We have been building up our reviews (with trustpilot) over the last few months, which has been picked up by google's reviews, and on the 2 July we passed the 30 reviews mark, (takes about a week or two before it shows the reviews on google reviews). So we have had + 30 reviews for over 6 weeks now, our score is 4.8/5 but are "Seller Reviews" is still not showing on our adwords. Is there any other reason our seller reviews would not be showing yet?
Paid Search Marketing | | PaddyDisplays0 -
Adwords Keyword Research - Impressions, CTR
Hello, In my Adwords Keyword Research (spending $300 to find out any keywords I'm missing using mostly exact match keywords) am I looking for impressions or Click Through Rate, or both? Please explain.
Paid Search Marketing | | BobGW0 -
Graph ad groups by cost in Adwords
Easy one for someone I'm sure, but I can't figure it out. In Adwords under campaigns "Widget" I have ad groups "Blue", "Green" and "Red" each with 3 ads in them. How can I produce a compared report on cost per day of each ad group. So I want something that looks like 1st 2nd 3rd ...
Paid Search Marketing | | StalkerB
Blue £12 £14 £9 ...
Green £8 £11 £5 ...
Red £9 £22 £16 ... Possible?0 -
Running Adwords Campaigns to show Improvement in Organic Traffic
Hi mozers, I have a new client who contacted because his organic traffic dropped all of a sudden from 5000 visits per month to 300 visits per month. I have been reviewing his website profile and there are several reasons that take me to beleave the agency that managed his account until 3 months ago, was doing PPC to show improvement in the orgranic (SEO Service) traffic. 1. The Website was showing traffic for several highly competitive keywords 2. Most of the traffic 95% was driven to the home page with several groups of keywords 3. The website has just a few external links with anchor text not related to keywords sending traffic. Is anyone familiar with this type of practice? Thanks in advanced.
Paid Search Marketing | | SEOPractices0 -
Adwords budget for different days of the week
We operate a Google Adwords campaign that clearly performs better conversion wise on Monday, Tuesday and Wednesdays ... What is the best way to stack a higher daily budget on specifc days in Adwords - There doesn't appear to be any formal way of doing this and the advice online is mixed...
Paid Search Marketing | | digitalarts0