Titles - Should they be short or long and descriptiive with keywords?
-
I just asked a question about ALT tags and then this got me to wondering....I have 300 products, so coming up with titles is not the easiest at times. Some have my keywords and some do not. Should they all have my keywords, despite making the title and the URL longer? It seems like you would want the keyword in the title, but then again the category itself it long. Here is an example:
www.site.com/sea-glass-jewelry/by-the-sea (not too long)
www.site.com/sea-glass-jewelry/blue-sea-glass-necklace (longer...I have some even longer than this)
Thoughts?
-
A Title. But I was confused because he started off with alt tags, then moved to titles, but now I just noticed the reference to URL slugs.
In terms of URLs, just go with the product name. In terms of the title, you can go with the product name, followed by your brand, but it's best to customize each one as much as possible for the user. As for alt tags, describe the image. This is where you could use "Blue Sea Glass Necklace" even if it isn't the product title since it accurately describes the image.
You can also put blue sea glass necklace in the description and on-page content. But if the title of the product is "By The Sea" then that should be in the title tag and URL, or else every "blue sea glass necklace" is going to end up with the same title and similar URLs, assuming you have more than necklace made of blue sea glass.
-
Hey Everett! Are your choices for a Title or Description?
-
I have a question for you. Which would you rather click on...
Buy Cheap Used Car Parts for Toyota, Dodge, Nissan, Jeep, Cadillac and Other Cars, Trucks and Vans at Used Car Part Outlet!
OR
Used Car Part Outlet: Deeply Discounting Auto Parts Since 1976
-
I agree eyepaq.
Keep the title tags:
-
Relevant/Targeted to the page (targeted kw/phrase as close to the beginning as possible)
-
Dense. Don't exceed the recommended pixel length. This tool from Pete Myers always comes in handy. You don't want to truncate your title in the SERP
-
Natural/Readable to the users
-
-
I would say: shorter and with at least the main keyword din the title tag. Plus the keyword should be as close as possible to the beginning of the Title (as long as it sounds natural).
Cheers.
-
Longer with more keyword for sure.
Title is important for rankings so definitely include keywords describing the product with search terms.
edit: to defend my point, look at the titles of the largest ecommerce sites like amazon, walmart, overstock - they have the product title which contains many relevant terms.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to keep your brand name in the title tag even if your title is cut off?
Hi, I've been thinking of placing our brand name in the front of our title tag for brand recognition purposes. While doing research I came across a few sites that seem to have their brand name on every title tag, regardless of whether of not their title tag was too long and getting cut off by Google. Ex: Personalized Cutting Broads & Humidors...-Etsy The title tag for the example above was for a store in Etsy that sells personalized cutting broads, which was what i searched for. Normally a title tag that is too long gets cut off by Google and your brand name no longer shows if you've positioned it at the end of your title tag. Is there a way to get your brand name to show up at the end of every title tag even if your title is long and gets cut off by Google? Obviously, I could just place the brand name at the front of my title tag, but if I wanted something like my example above is that possible? Thanks You
On-Page Optimization | | znotes0 -
Keywords ranking on Homepage but are not mentioned.
I was wondering why some of my keywords are ranking in my homepage but are not mentioned even once. Is it maybe because they are semantically related with the keywords targeted on the homepage? What are the reason(s) for this? Thanks for enlightening me with this one.
On-Page Optimization | | TWSOM0 -
Keywords on Title Tag and Meta Description?
I have question regarding the use of keywords on title tag and meta description. I will take my website as example... Title Tag: Web Design Company & Digital Marketing Agency in Jakarta Meta Description: Coriate is a full-service website design & Internet marketing firm in Indonesia. We offer the best web solutions and SEO service in the industry. My questions: Is it good? Because I followed Blue Fountain Media. They don't use same keyword on title tag and meta description. You can see on title tag I use "web design" while on meta description I use "website design". Or should I use "web design" on meta description too? Blue Fountain Media doesn't use their company name on title tag. But when I search "Blue Fountain Media" on Google, it only showed their company name. How? Their title tag was "Website Design Company & Digital Marketing Agency in NYC | BFM". Is it necessary to use H1? Because as you can see on my company website Coriate there's no H1.
On-Page Optimization | | Japracool0 -
Title Tag duplication.
Hi Guys/Gals, We do a lot of work in a very competitive space (personal injury) and are having an internal debate on the best way to implement title tags for new sites. We understand that keywords, title tags, etc., don't possess the power they once did, but we have yet to see conclusive proof of this in our space. The vast majority of competitors still rank very well for keyword focused content, title tags, etc., while having average link profiles and little content. We write a lot of content for our clients and want to know if someone can offer their opinion on the question that follows this example: "Top 5 Injuries Caused by T-Bone Collisions | Indiana Accident Lawyer" Would it seem repetitive or manipulative to construct title tags as shown, always placing "Indiana Accident Attorney" or "Indianapolis Accident Lawyer," or similar of at the end of each title tag? Thanks, gang!
On-Page Optimization | | Wayne760 -
Long URL's
So I'm super new at SEO and learning a lot. I'm a small business owner and enjoy doing it myself. Are long URL's good or bad? Like this: http://www.farnorthkennel.com/german-shepherd-puppies-the-girls/long-haired-german-shepherd-puppies-lava Is that too long? The german-shepherd-puppies-the-girls is an actual page with actual content. Do those hurt me?
On-Page Optimization | | Joshlaska0 -
Are Title meta tag keywords case sensitive'
Hi! One of the fixups that SEOmoz analysis reports is that my main keyword isn't part of the page title. The problema is that the keyrord is there but in uper case while i introduced a lower case keyword for analysis (see the example). BEAUTY (it's in the page title) beauty (that's the keyword i'm analysing) Regards, OV
On-Page Optimization | | ovieira0 -
If i only want to rank for one specific keyword and use it in all my page titles, will it negatively affect my rankings?
If i want to rank highest for one specific keyword (virtualization management, for example) and use that keyword in all the titles on my website, will that negatively affect my search rankings? SEOmoz is telling me that i should use unique titles for my different pages to ensure that they describe each page uniquely and don't compete with each other for keyword relevance.
On-Page Optimization | | foonista0
