How important is fresh content?

[DemiGR]

Lets say the website you are working on has covered most of the important topics on your subject.  How important is it that you continue to add content to it when there really may not be much that is so relevant to your users anymore?  Can a site continue to rank well if nothing new is added to the site for year but continues to get good quality links?

[BruceA]

Hi Demi

Is the blog on a sub-domain of the main site or a separate domain.

If it is on a sub domain, then this counts as fresh content.  if it is not you might want to think about moving the Blog to a sub domain.

Can you let us know

Bruce.

[DemiGR]

Content for the page is really where we are having a problem because we really do have most relevant topics covered.  As far as blogging, that's not a problem we can always find new "news" to write about in the industry.

So I guess I am talking more about the content, and not blogs.  If we aren't adding new content on a typical page, is that ok?

[Bryan_Loconto]

I also agree with Ray-pp & BruceA.

You CAN continue to rank well. However, I wouldn't suggest that you abandon blogging about trending topics within said websites industry. There is ALWAYS something that can be explained better/improved upon or something fresh and new to talk about with our audience.

Question: When you are asking about adding content, are you referring to your typical page content or are you referring to blogging?

[BruceA]

Agreed.

Find new unique angles to keep the site content unique and fresh,  For most business's seasons, annual or quarterly events either in the business or outside can provide insites and a great reason to add more current content to the existing content already provided.

If you are a bit stuck, let us a bit more about the industry so we can perhaps give a few more angles to help give you some ideas.

Bruce

[Ray-pp]

Hi DemiGR,

Yes, your site can continue to rank well. If the topics genuinely do not warrant updated content, then link building will most likely keep you at the top of the SERPs. However, you're inviting the competition to come in and outrank you somewhat easily.

When you're not producing fresh content, competitors can easily rank by creating authority pages and then adding layers of fresh, related content. I suggest finding relevant topics to write about and point back to yoru authority pages (the topics that don't change much).

For example, is there a recent new article related to your website content? Speak on that topic and link back to the authority page that explains the topic in depth. Using current events is an easy way to add new content to your site and keep things relevant.