How important is fresh content?
-
Lets say the website you are working on has covered most of the important topics on your subject. How important is it that you continue to add content to it when there really may not be much that is so relevant to your users anymore? Can a site continue to rank well if nothing new is added to the site for year but continues to get good quality links?
-
Hi Demi
Is the blog on a sub-domain of the main site or a separate domain.
If it is on a sub domain, then this counts as fresh content. if it is not you might want to think about moving the Blog to a sub domain.
Can you let us know
Bruce.
-
Content for the page is really where we are having a problem because we really do have most relevant topics covered. As far as blogging, that's not a problem we can always find new "news" to write about in the industry.
So I guess I am talking more about the content, and not blogs. If we aren't adding new content on a typical page, is that ok?
-
I also agree with Ray-pp & BruceA.
You CAN continue to rank well. However, I wouldn't suggest that you abandon blogging about trending topics within said websites industry. There is ALWAYS something that can be explained better/improved upon or something fresh and new to talk about with our audience.
Question: When you are asking about adding content, are you referring to your typical page content or are you referring to blogging?
-
Agreed.
Find new unique angles to keep the site content unique and fresh, For most business's seasons, annual or quarterly events either in the business or outside can provide insites and a great reason to add more current content to the existing content already provided.
If you are a bit stuck, let us a bit more about the industry so we can perhaps give a few more angles to help give you some ideas.
Bruce
-
Hi DemiGR,
Yes, your site can continue to rank well. If the topics genuinely do not warrant updated content, then link building will most likely keep you at the top of the SERPs. However, you're inviting the competition to come in and outrank you somewhat easily.
When you're not producing fresh content, competitors can easily rank by creating authority pages and then adding layers of fresh, related content. I suggest finding relevant topics to write about and point back to yoru authority pages (the topics that don't change much).
For example, is there a recent new article related to your website content? Speak on that topic and link back to the authority page that explains the topic in depth. Using current events is an easy way to add new content to your site and keep things relevant.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I have an https page with an http img that redirects to an https img, is it still considered by google to be a mixed content page?
With Google starting to crack down on mixed content I was wondering, if I have an https page with an http img that redirects to an https img, is it still considered by Google to be a mixed content page? e.g. In an old blog article, there are images that weren't updated when the blog migrated to https, but just 301ed to new https images. is it still considered a mixed content page?
Algorithm Updates | | David-Stern0 -
Our partners are using our website content for their websites. Do such websites hurt us due to duplicate content?
Hi all, Many of our partners across the globe are using the same content from our website and hosting on their websites including header tags, text, etc. So I wonder will these websites are hurting our website due to this duplicate content. Do we need to ask our partners to stop using our content? Any suggestions? What if some unofficial partners deny to remove the content? best way to handle? Thanks
Algorithm Updates | | vtmoz0 -
I'm Pulling Hairs! - Duplicate Content Issue on 3 Sites
Hi, I'm an SEO intern trying to solve a duplicate content issue on three wine retailer sites. I have read up on the Moz Blog Posts and other helpful articles that were flooded with information on how to fix duplicate content. However, I have tried using canonical tags for duplicates and redirects for expiring pages on these sites and it hasn't fixed the duplicate content problem. My Moz report indicated that we have 1000s of duplicates content pages. I understand that it's a common problem among other e-commerce sites and the way we create landing pages and apply dynamic search results pages kind of conflicts with our SEO progress. Sometimes we'll create landing pages with the same URLs as an older landing page that expired. Unfortunately, I can't go around this problem since this is how customer marketing and recruitment manage their offers and landing pages. Would it be best to nofollow these expired pages or redirect them? Also I tried to use self-referencing canonical tags and canonical tags that point to the higher authority on search results pages and even though it worked for some pages on the site, it didn't work for a lot of the other search result pages. Is there something that we can do to these search result pages that will let google understand that these search results pages on our site are original pages? There are a lot of factors that I can't change and I'm kind of concerned that the three sites won't rank as well and also drive traffic that won't convert on the site. I understand that Google won't penalize your sites with duplicate content unless it's spammy. So If I can't fix these errors -- since the company I work conducts business where we won't ever run out of duplicate content -- Is it worth going on to other priorities in SEO like Keyword research, On/Off page optimization? Or should we really concentrate on fixing these technical issues before doing anything else? I'm curious to know what you think. Thanks!
Algorithm Updates | | drewstorys0 -
Duplicate Content
I was just using a program (copyscpape) to see if the content on a clients website has been copied. I was surprised that the content on the site was displaying 70% duplicated and it's showing the same content on a few sites with different % duplicated (ranging from 35%-80%) I have been informed that the content on the clients site is original and was written by the client. My question is, does Google know or understand that the clients website's content was created as original and that the other sites have copied it word-for-word and placed it on their site? Does he need to re-write the content to make it original? I just want to make sure before I told him to re-write all the content on the site? I'm well aware that duplicate content is bad, but i'm just curious if it's hurting the clients site because they originally created the content. Thanks for your input.
Algorithm Updates | | Kdruckenbrod0 -
Ecommerce: How does having fresh content affect rankings
Hello, For an Ecommerce site, how does fresh content affect rankings? Meaning, fresh vs old content on the home page, category pages, product pages, articles. Thanks.
Algorithm Updates | | BobGW0 -
URL Importance In Search
This may have been addressed before. If it is, please link me to the thread. I'm trying to SEO for local surrounding cities my client services. It was suggested I purchase domains relevant to those cities and create separate pages optimized for those local keywords. Wondering if this is a good tactic. For example my client's business is located in Chicago, but services the surrounding suburbs of Chicago. Whats the current, best way to SEO?
Algorithm Updates | | severitydesign0 -
Redesign, new content, new domain and 301 redirects (penalty?)
We merged our old webshops into one big project. After a few days we received our rankings back and traffic was coming in. Then suddenly we lost almost all rankings overnight. We did not use any wrong seo techniques and have unique content, written by our own writers. Is this a penalty or do we have to wait longer?
Algorithm Updates | | snorkel0 -
How to build good content and choose right keywords.?
I have started building content for our website using the Wordpress tool. Now I wanted to know that I use GA and the Adwords keyword tool. I go in for exact matching keywords and have selected a few of them. How do I know if these keywords are actually the ones going to give me good traffic? How can I select good keywords and write content along them. I don't wish to over stuff articles with the keywords. How can I refrain from doing so. Any optimum limit through which I know how much of the keyword needs to occur how many times within an article? Please give some good insights as to how this is accomplished? Thanks
Algorithm Updates | | shanky11