Sitelinks in non-brand based organic search results
-
Hi all,
I have a question for everyone. Sitelinks have been around for a while now & I've always seen them when the search is for a brand's name.
However, today, when looking at the rankings for one of the campaigns we manage, we noticed there were sitelinks in the number #1 & #2 positions in Google (Australia) for the search term "Dance Costumes".
Whilst both the companies have Dance Costumes in their title, so do all the other results & so I don't see why it warrants the sites to be relevant via their brand name.
Note: The results are organic results, not paid results (where you can add sitelinks).Firstly, has anyone seen this before (screenshot attached)?
And secondly, is there markup/schema that allows you to do this (none that I know of)? -
I've seen this before that they only show extensions to a URL in the first couple of listings. I think it has more to do with how Google wants to show the top results than with the authority they have. Although there probably will be some correlation between the two.
-
Thanks Martijn,
I put the question out on Google+ communities as well & it looks like that was the general consensus as well.
The only side I don't understand, is why it chose to show it only on the those first two listings & none of the others.
I'm guessing it's because the site & those individual pages are less authoritative in general.
-
Usually these are the pages that have the most internal authority next to the homepage. We see this in a couple of occasions for terms that are not related to our brand. They picked in our case the links that had the most internal links to it as they were linked site-wide.
-
Thanks for the response Oleg,
Great to see that there's other examples of these sitelinks out there on generic search phrases.
I do understand that you can only tell Google the sitelinks you don't want users to see, but is there any difference on these sitelinks, as to how Google determines to show them?
-
http://awesomescreenshot.com/0083hrd674
I think it's automatically chosen by Google. You can only tell Google which pages you'd prefer not to be sitelinks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How get google reviews on search results?
Hi, We have good google reviews. (4,8) Can we get this rating stars also on our organic search results ? Best remco
Intermediate & Advanced SEO | | remcoz0 -
Submitting URLs After New Search Console
Hi Everyone I wanted to see how people submit their urls to Google and ensure they are all being indexed. I currently have an ecommerce site with 18,000 products. I have sitemaps setup, but noticed that the various product pages haven't started ranking yet. If I submit the individual url through the new Google Search Console I see the page ranking in a matter of minutes. Before the new Google Search Console you could just ask Google to Fetch/Render an XML sitemap and ask it to crawl all the links. I don't see the same functionality working today on Google Search Console and was wondering if there are any new techniques people could share. Thanks,
Intermediate & Advanced SEO | | abiondo
Anthony1 -
How to target for misspelled Brand name searches
Hi to all the SEO experts here, I am working on SEO of my 4 months old website. For example, its 'abz.com'. We like the brand name 'abz' for the business and we are able to SEO well for keyword 'abz'. However, we would also like to target for the keyword 'abc'. There are 2 reasons for that: 'abc' is an actual word. So there is a possibility that our users may type 'abc' instead of 'abz' to reach us. For 'abc', the top result is 'abct.us', which is a site of adult in nature. Also our website doesn't feature at all in the results. This is hitting us hard in terms of or brand visibility. So the questions are: How to feature in results of keyword search of 'abc'? Will the following approach work: Buying an available domain 'abc.co.in', and use it to feature in 'abc' results and 301 redirect to 'abz.com' Having 'abc' in the page meta (title and description). This is hard for us, since we need to rethink our taglines and copyrights. 2. If we search for 'abz', Google says "Do you mean abc". Is there a way to not have this suggestion? It would helpful to have some more ideas for this problem.
Intermediate & Advanced SEO | | manasag0 -
Where is sitelinks getting its data from?
Hi, This is an issue that is really upsetting my client. There are sitelinks that are coming up when you search for his business that aren't relevant as the other pages are! I assured him that there is nothing for me to do about it besides for demoting a sitelink, which is simply a suggestion in Google's eyes. 1. I would love to know why they are choosing the titles they are publishing, which is the shortened version of states? Where are they getting it from? I don't have any linking pages with such anchor text. The only thing I can think of is that there is a clickable map that has abbreviated words of that state. Would that do it? How could I change it? 2. Also, why are they choosing pages that are really not the top visited pages on my website instead of the pages that visitors are really interested in? Here is a snapshot of the issue: http://screencast.com/t/9w9C3DPAHvYb Thanks!
Intermediate & Advanced SEO | | Rachel_J0 -
Search console, duplicate content and Moz
Hi, Working on a site that has duplicate content in the following manner: http://domain.com/content
Intermediate & Advanced SEO | | paulneuteboom
http://www.domain.com/content Question: would telling search console to treat one of them as the primary site also stop Moz from seeing this as duplicate content? Thanks in advance, Best, Paul. http0 -
Do Local Search Efforts (Citations, NAP, Reviews) have an impact on traditional organic search listings (without the A, B, C mapping icons), but rather the traditional listings?
Are citations, NAP, Reviews, and other local search efforts impact traditional SEO listings? Can one elaborate?
Intermediate & Advanced SEO | | JQC0 -
Non-home page ranking higher, very odd
One of my new clients has an eCommerce site selling chair mats, that ranks first page for their primary keyword ("chair mats"), but the serp is not showing their home page... It is an odd "resources" page that mostly just has outbound links. I've never seen this. Also, there are no external inbound links to this particular page. How can this be ranking higher than the home page... weeeeird. Update: I haven't done any optimization yet... and yes, I know the site is outdated 🙂 My location is set to San Diego. If I change it (New York City), the Resources2.htm page goes away from the page 1 ranking, and I get a page 2 home page ranking. This is so strange 😕
Intermediate & Advanced SEO | | Joes_Ideas0 -
Sitelinks: Does Google Recognize Your Requests for Removal?
I've been trying to influence branded SERPs recently by demoting certain pages from appearing in the Sitelinks feature provided in Google's Webmaster Tools. However, despite demoting various URLs, they continue to appear for the branded SERPs nearly a week after they should've been suppressed. What is your experience with Sitelinks? Do links you request to demote ever disappear or change positions in the SERPs for you?
Intermediate & Advanced SEO | | eMagineSEO0