Organic Traffic Spike

[deployseo]

I've been chipping away at the SEO for a client's site for about 6 weeks and a few days ago noticed a huge spike in organic traffic for about a dozen keywords. See attached. Previously traffic was around 20-30 unique new visitors a day. On the 17 it went up to 500+ for 1 day, now it's come back down again.

This spike was not for 1 keyword but for about a dozen. I've never seen this before and wondered if anyone had experienced similar. The site is about 3 months old.

ebix3rl

[deployseo]

Interestingly I can see more keywords than usual in Google Analytics, and they are varied. It's as if the site suddenly went into top 3 for most of its targeted keywords and then dropped back down again.

[sachin-sv]

Hi there,

There could be multiple of reasons of it. I would suggest you to dig dipper into analytics to find out the exact reason. You should analyze few things like what are those keywords, which is the landing page (if there is any specific), from which geography you got the most traffic during that day etc.

Here, I am ruling out the possibility of improvement in your site ranking (as a reason) because your traffic has come down again to the previous level.

There is a possibility that your site is ranking for the keywords related to a topic which leads to a lot of searches on 17th like some breaking news, controversy etc. I experienced the same once when we were managing a client site related to travel destinations. One day, we saw a big spike in traffic for a particular city page (1000 times more) and later we discovered that the traffic was because of a breaking news update for that city.

So, intervention Analysis & event analysis for that day may help you to find the exact reason.

All the best.