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Tracking repeat buyers Universal Analytics

Reporting & Analytics

440

footd last edited by

Hi there,

I want to track the repeat buyers on my ecommerce. In order to do that, I am going to create a custom dimension on Analytics. The custom dimension will be called "repeat_buyers" with scope user because I want to track the user over time. Is my assumption correct? How would you you set it up?

When I have this dimension, I would just apply the default metric transaction on my reports.

I don't have experiencie on custom dimensions so I might be totally wrong. Can you please help?

Thanks and regards
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Martijn_Scheijbeler last edited by

Maybe it's not as easy as I think, but why not look at people with more then 2 transactions in an advanced segment?
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