Viral Video :Best use - What to do with it?

[Boodreaux]

So I was told that I have video that should be the next "viral video" in a particular vertical market. (It is an animal) Anyway I have 4 offers from different companies now that want to market it for me.  Junkin Media, Rumble.com, Newsflare and  Storyful.  Junkin wants ownership in perpetuity the other groups want for 1 year to market to news agencies. They are offering 60/40 revenue split with me getting 60. plus an extra $1 per thousand hits on the video.  Supposedly they will market it to for me to news agencies etc.

Anyway I was wondering if it would work best for me to market it myself and embed my business website link in the video for link juice on my home page.  Then I can post the video in various places and the link strength might help my domain or page authority.  Any suggestions about viral video use?

Boo

[anthonydnelson]

You are right on. It can be very, very expensive.

Don't get me wrong, I love Wistia. I'm a Wistia customer myself. I just don't think it's right for every client/video/goal.

Use YouTube. Use YouTube analytics to find out what websites embedded your video. Perform outreach to those websites, asking for a link crediting you as the resource. Make sure the YouTube video is embedded on your website and the actual video description links to your website, to verify proof of ownership.

[Boodreaux]

Yep...I spoke with communicated with Wistia and they said that my 39 sec Video taken off my Android phone would cost $1,500 a month/plan  for the viral video. (If it gets up to 2 million views) Which I believe it will. I really don't have $18K to spend for a link right now I guess. Sounds expensive when youtube posts it for free and pays me for ads.

[BlueprintMarketing]

_"Anyway I was wondering if it would work best for me to market it myself and embed my business website link in the video for link juice on my home page.  Then I can post the video in various places and the link strength might help my domain or page authority.  Any suggestions about viral video use?" _

Hi Anthony,

What method would you use to get links to point back to the website using video?

I have used Wistia for a very long time and have had two very large viral videos & because there were hosted to send back links to the clients site when embedded on any site. The domain authority of 2 to a 6.

There was of course the cost of Hosting the videos on Wistia a small amount of money in my opinion. For the amount of URLs that point to the site now.

You cannot do that efficiently with YouTube.

I hope that clears things up.

Tom

[anthonydnelson]

Disagree 100% with the Wistia mention. Do you know how Expensive it is to pay for bandwidth for a video with 500,000 views on Wistia? To me, the original question sounds like he wants to make money now. Not spend money for some links to his website.

I know Moz is tight with Wistia, but I'm seriously doubting why this was marked a Good Answer.

If you are going for Virality (and you don't want to sell the rights over), use YouTube. Perform outreach to media outlets yourself. Get it on paid StumbleUpon. You can earn a lot of money with the Google ads on top of the video and you can still build backlinks in the process (if that's even a concern of his).

[Boodreaux]

So basically I just upload my video to their site with my business homepage link on  the page and they distribute the video?

[BlueprintMarketing]

I could not tell you if the deal that you and offered is good or not. Because I do not know how they're going to market the video. However if your end goal is to get links to your domain you might want to consider Wistia - http://wistia.com/learning/advanced-seo-with-distilled.

In order to get the links that you want you will have to use http://wistia.com/blog/video-backlinks. This combination used with your offer or on your site. Will point links back to your domain as long as you have set up the original SEO embed on your website correctly with a link pointing back to your domain.

Not waste your time with youtube as you be building links to YouTube.com and not whatever the existing domain you have.

I hope that answers the question,
Thomas