Viral Video :Best use - What to do with it?
-
So I was told that I have video that should be the next "viral video" in a particular vertical market. (It is an animal) Anyway I have 4 offers from different companies now that want to market it for me. Junkin Media, Rumble.com, Newsflare and Storyful. Junkin wants ownership in perpetuity the other groups want for 1 year to market to news agencies. They are offering 60/40 revenue split with me getting 60. plus an extra $1 per thousand hits on the video. Supposedly they will market it to for me to news agencies etc.
Anyway I was wondering if it would work best for me to market it myself and embed my business website link in the video for link juice on my home page. Then I can post the video in various places and the link strength might help my domain or page authority. Any suggestions about viral video use?
Boo
-
You are right on. It can be very, very expensive.
Don't get me wrong, I love Wistia. I'm a Wistia customer myself. I just don't think it's right for every client/video/goal.
Use YouTube. Use YouTube analytics to find out what websites embedded your video. Perform outreach to those websites, asking for a link crediting you as the resource. Make sure the YouTube video is embedded on your website and the actual video description links to your website, to verify proof of ownership.
-
Yep...I spoke with communicated with Wistia and they said that my 39 sec Video taken off my Android phone would cost $1,500 a month/plan for the viral video. (If it gets up to 2 million views) Which I believe it will. I really don't have $18K to spend for a link right now I guess. Sounds expensive when youtube posts it for free and pays me for ads.
-
_"Anyway I was wondering if it would work best for me to market it myself and embed my business website link in the video for link juice on my home page. Then I can post the video in various places and the link strength might help my domain or page authority. Any suggestions about viral video use?" _
Hi Anthony,
What method would you use to get links to point back to the website using video?
I have used Wistia for a very long time and have had two very large viral videos & because there were hosted to send back links to the clients site when embedded on any site. The domain authority of 2 to a 6.
There was of course the cost of Hosting the videos on Wistia a small amount of money in my opinion. For the amount of URLs that point to the site now.
You cannot do that efficiently with YouTube.
I hope that clears things up.
Tom
-
Disagree 100% with the Wistia mention. Do you know how Expensive it is to pay for bandwidth for a video with 500,000 views on Wistia? To me, the original question sounds like he wants to make money now. Not spend money for some links to his website.
I know Moz is tight with Wistia, but I'm seriously doubting why this was marked a Good Answer.
If you are going for Virality (and you don't want to sell the rights over), use YouTube. Perform outreach to media outlets yourself. Get it on paid StumbleUpon. You can earn a lot of money with the Google ads on top of the video and you can still build backlinks in the process (if that's even a concern of his).
-
So basically I just upload my video to their site with my business homepage link on the page and they distribute the video?
-
I could not tell you if the deal that you and offered is good or not. Because I do not know how they're going to market the video. However if your end goal is to get links to your domain you might want to consider Wistia - http://wistia.com/learning/advanced-seo-with-distilled.
In order to get the links that you want you will have to use http://wistia.com/blog/video-backlinks. This combination used with your offer or on your site. Will point links back to your domain as long as you have set up the original SEO embed on your website correctly with a link pointing back to your domain.
Not waste your time with youtube as you be building links to YouTube.com and not whatever the existing domain you have.
I hope that answers the question,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hosting videos on your own website versus youtube - which is best?
_Hi Folks, __simple question - We are creating a highly shareable video __to gain links/shares/traffic/google love for our site _and want to know if its worth hosting it on youtube i__n any circumstances.? We have the bandwidth to host it for sure. Cheers, Tom
Branding | | tomnivore1 -
Showing up in Related Videos on Youtube
I notice that that on YouTube, the related links that show up at the end of our videos are a smorgasbord of our competitors and other videos similar in theme (which makes sense, as those are truly related videos). What I'm curious about -- and have had difficult finding, is tips and case studies for improving and maintaining appearance in the related video sections, and perhaps some insight into how those videos are rated for for related videos. Correlation on YouTube seems to be spotty at best, I know keywords and user metrics are key, but any more specific advice or clarification on the issue would be appreciated.
Branding | | Oren.0 -
Should I remove our videos from DotSub.com to try & boost our Wistia videos?
Okay all you video SEO lovers, I had a thought today that I thought would make an interesting question. I have been using the tools at DotSub.com to transcribe our videos. The tools are great, and even better, free. We have about 80 videos on DotSub and all of these videos are also on our YouTube channel. Once I've completed the transcription, I've been exporting the .srt file and uploading them to YouTube to replace the God-awful machine transcriptions (sorry Google, but they are baaaadddd). Anyway, sometimes our DotSub video will outrank the same YouTube video, sometimes not. The 80 videos on DotSub have amassed about 10,000 views and a couple of translations...which is nice, I guess? Recently, we've begun experimenting with Wistia. Here is a search term for which our YouTube and DotSub video results pretty much flood page 1: "studiolive webinar" All of the DotSub videos also exist as Wistia videos on our Website and blog. For obvious reasons, we would rather have our Wistia videos rank in those three positions which right now are dominated by the DotSub versions. Should I remove the content from DotSub in order to try to get the Wistia videos to rank instead? Or should I leave them all there? I should probably add that we do have Wistia videos that are outranking both Dotsub and Youtube versions of the exact same videos...so I know that's possible. I'm just wondering if by leaving all of these videos up at DotSub if we are cannibalizing our potential at ranking for videos that link back to our site? What do you think?
Branding | | danatanseo0 -
Can we use SEOMOZ to get insights/data on the members of a twitter list?
It would be so useful if we could get insights into the members of a twitter list in the same way we can get statistics on the people we search through the "search twitter bio" options (following/followers/RTs/Social Authority/etc). This is possible through the twitter api but it limits to 20 list member which is useless. Anyone know of a solution? Thanks!
Branding | | VGRRI0 -
Is duplicating video across several sites a bad thing?
Hi, We have a fairly successful YouTube Channel where we create unique and helpful videos that are related to our core business activity. When we create these videos would you consider it a bad thing to not only post them on YouTube but also a couple of the smaller sites such as Metacafe and Dailymotion? Sending to multiple sites would possibly achieve more total views but would this kind of duplication potentially be harmful to the overall success of the video and have a knock on effect when it comes to how it ranks in Google? Thanks for your help.
Branding | | ChrisHolgate0 -
Trying to decide on best domain
I am trying to decide on a domain for a real estate site in Utah where the area code is 801. My choices are utahhomes801.com, the search term "utah homes" get 3600 exact matches, utahrealestate801.com with "utah real estate" getting 22,200 exact matches or forget the 801 and go for a shorter domain Utahnow.net or utahhomeboy.com. Is there any reason to stay away from 801 in the domain? Any thought or direction would be appreciated. Scott
Branding | | rozier0 -
Ranking Videos on First Page of Google
Hey Guys, My videos are doing well on YouTube with lots of views and comments (about 1.5 million views). Nevertheless, I can’t manage to get them to appear on Google’s first SERP for my branded keywords. What am I doing wrong? What in your opinion are the major ranking factors for YouTube videos? Thanks!
Branding | | ShivaS0 -
What do i do with multiple cheap domain names I want to use for SEO?
My domain registrar was having a sale for 1$ per year .com domain names (just for the first year). So I went all out and bought 16 domain names. They pretty much all are two or more keywords that i'd like to rank high on put together. We do dedicated server monitoring, so for instance I bought apachemonitoring.com and haproxymoniotring.com. Can anyone tell me what the best way would be to put these to good use technically? Options: Each domain just 301's to a specific landing page on my main company website Each domain is a site on a drupal multisite with just one page that has links to just my company website Other ideas? Thanks in advance! Walter
Branding | | walterheck0