Yext & Moz Local - Avoiding Dupliates

[waqid]

What happens if we are using Yext and Moz Local at the same time? I hear it can create duplicates. However if the NAP is exactly the same on both, why cant the aggregators/citation sources figure this out on their own?

I need to develop a clearer understanding before i start submitting a select few of my clients through Yext. I do have the option to opt out of the Factual aggregator on Yext. Instead we would only update the sites that Yext has access to.

End of day we are going to continue using Moz.com/local but yext saves us dozens of man hours while trying to clean up citations and fix duplicates (temporarily ofcourse until we contact them ourselves).

[waqid]

Thanks to both of you. This all makes sense. We do have an option to opt out of certain sites and feeds like factual and that is what we have done.

If we find duplicates i shall let you know.

[David-Mihm]

Hey there,

Just wanted to clarify on this thread--
The only possible overlap will be on Factual.  We (Moz Local) will be locked out of updating Superpages, and you can simply choose not to authenticate Foursquare.

And as long as you are submitting the same info, Factual will only maintain one record for each location.If you DO find that there are duplicates created as part of this process, we'd definitely like to know (davidm@moz.com) because it's not the behavior that should be happening...and in an absolute worst-case scenario, you'll be able to close duplicates directly from he dashboard using our newly-announced feature

[DonnaDuncan]

Hi Waqid.

Yes, it can create duplicates. That's because you don't have control over the back-end systems at the Yext, Moz or any of the data recipients. Each has its own way of parsing, mapping, editing and publishing the data. They do, of course, look at NAP to try to minimize duplicates from occurring, but ultimately it's up to you to monitor and remove any duplicates.

Yext and Moz don't overlap completely in the directories they feed. If you have the option to turn off a subset of the feeds Yext creates, you can use that to minimize the likelihood of duplicates occurring.

If you're planning on making this a business-as-usual practice, I'd go slow, experiment and learn. You might get a good case study out of it you could publish on the Moz blog!