Difficulties in positiong a specific keyword
-
Hi,
I am responsible for the blinds and curtains brand Kaaten and the its online store that operates in the Spanish market, during the last 6 months we have increasing substantially the traffic and improving the positioning of our main keywords (in most of the cases we postion right under Ikea and Leroy Merlin). However, there is a keyword that I cannot get to position, not even in the top 50 positions - that is the word "cortinas".
I do not understand why is that happening as in a word like "estores" with similar monthly searches and competition we rank 3rd. Looking at the Home site and analysing both keywords the density is similar, so I do not see many differences there. I also cleaned up a bit the content to remove some "cortinas" keywords and thus avoid the keyword stuffing, but no results so far.
Does any of you have any suggestion that what I can do to position better in that particular keyword?
Look forward for your response and thanks for your help.
-
Glad to hear those rankings are improving! I'd be really keen to hear how you get on, as I really can't see anything obvious as to why those wouldn't be ranking, aside from looking into the site structure more and use of 'cortinas' anchors.
Looking forward to seeing the site ranking well in the future!
-
Hi Hemblem 5,
Thanks for your answer, indeed I will be looking at consolidating the content as it might be that we have too many content pages and not a clear view of towards which one we should focus to position the word "cortinas".
For other concepts we are ranking quite well, "estores" we rank in top 5 and also "estores opacos" (black-out blinds) or "estores enrollables" (roller blinds) we rank quite good also. Even in concepts that contain the word "cortinas", like "cortinas opacas" that we rank in the top 3.
Actually for the last weeks we noticed an improvement on the positioning for the concept "cortinas" but we still not on teh first page that it is what we aim.
Anyhow, I will do what you mention and try to consolidate the pages not to scatter around the possibilities to rank for this concept.
Best regards and thanks for your help!
-
Hey,
I don't think I can answer this one for you completely, but having a look around the site, I can hopefully get some ideas flowing for you?
There's quite a few different pages targeting cortinas; using site:kaaten.com, I can see that there's this page which includes a KW-rich link to the homepage using the phrase 'cortinas'. Then there's also this page, which seems to serve a similar purpose?
I must admit, I don't know the cortinas/curtains market too well, but I have a suspicion that the way the site is structured might be worth looking at. There's a lot of great content, but perhaps some of it could be consolidated.
How are your rankings for other product related terms? E.g. specific types of cortinas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Language Specific Characters in URLs for
Hi People, would really appreciate your advice as we are debating best practice and advice seems very subjective depending if we are talking to our dev or SEO team. We are developing a website aimed at the South American market with content entirely in Spanish. This is our first international site so our experience is limited. Should we be using Spanish characters (such as www.xyz.com/contáctanos) in URLs or should we use ASCII character replacements? What are the pros and cons for SEO and usability? Would really be great to get advice from the Moz community and make me look good at the same time as it was my suggestion 🙂 Nick
Technical SEO | | nickspiteri0 -
Inurl: search shows results without keyword in URL
Hi there, While doing some research on the indexation status of a client I ran into something unexpected. I have my hypothesis on what might be happing, but would like a second opinion on this. The query 'site:example.org inurl:index.php' returns about 18.000 results. However, when I hover my mouse of these results, no index.php shows up in the URL. So, Google seems to think these (then duplicate content) URLs still exist, but a 301 has changed the actual goal URL? A similar things happens for inurl:page. In fact, all the 'index.php' and 'page' parameters were removed over a year back, so there in fact shouldn't be any of those left in the index by now. The dates next to the search results are 2005, 2008, etc. (i.e. far before 2013). These dates accurately reflect the times these forums topic were created. Long story short: are these ~30.000 'phantom URLs' in the index out of total of ~100.000 indexed pages hurting the search rankings in some way? What do you suggest to get them out? Submitting a 100% coverage sitemap (just a few days back) doesn't seem to have any effect on these phantom results (yet).
Technical SEO | | Theo-NL0 -
Question about keywords on multiple pages
Hello all great to be apart of this community, My question is: I am trying to rank for two separate "two keyword" searches which are "BBB boost" and "ZZZ boost" I am planning to put "ZZZ boost" on my homepage/landing, and "BBB boost" on my second page where the end user actually purchases said product. "ZZZ boost" - receives around 22,000 monthly searches and "BBB boost" - around 5000 monthly searches Because each of these share the one keyword "boost" in them, will it affect my ability to rank for even one page on the "two keyword" phrase? Or will it cause both pages to come up in the google search results on either "two keyword" phrase because they share the same word "boost" in them? If so does that affect the ability to rank 1 page since they share the same domain name, will it divide page ranking/serp ranking?
Technical SEO | | zerk890 -
Wrong pages ranking for keywords?
I've just done a search using east england document storage site:ukdocumentstorage.com and found our specific east england document storage page is ranking really low down in our list of pages compared to others. How could this happen?
Technical SEO | | janc0 -
Specific Link Page in Domain
Hi everyone: I have seen that many SEO Agencies have contacted my business (Also SEO but In- House) in order to interchange links. They have created a specific page on their site with the Label "Links" or similar, and on that page they add multiple links of the competence. I have heard that you can only do that if you make sure you add two things: No follow in links. Not inserting links of websites that have nothing to do with our sector. Either way, I have never found this amusing. I always recommend people not to do this but I have my doubts after all. ¿Could some one give me their opinion? Cheers !
Technical SEO | | Tintanus0 -
Order of keyword usage in URL
Hi, I have been wondering for a few weeks if the order of keyword usage for a long tail keyword made a difference. Today I ran an on-page report here for a new page which is a review of a product. The report warned about the keyword usage in URL which made me question my knowledge about this. let's say the page is titled Razer Mouse Review my URL is www.example.com/review/razer-mouse I thought it was a bad idea to repeat the same word in a URL, that's why I categorized all my reviews under review directory and avoided using the word "review" more than once. Should I modify this url and make it www.example.com/review/razer-mouse-review Note: I see the report listed this under "moderate importance factors" and still gave the page A grade. any ideas appreciated!
Technical SEO | | Gamer070 -
Different pages first results on same keyword search
Hi, Sometimes Google does not show the page you intended for a certain keyword. Logically you would say that the intended page is not relevant/strong enough. But in my case several pages ranked fine for a long period of time and all of a sudden another less important page gets the highest result on a keyword search. (We are in the camping business) For instance: One of our campsites called Tenuta primero used to rank position 9 in google with page below for a long time (search: 'camping tenuta primero') This was the page we intended to rank with. http://www.suncamp.nl/nl/nl/campings/italie/friuli-venezia-giulia/camping-tenuta-primero/uc19-l1-n797-c13-r115-cp104959/ Now all of a sudden the position for search 'camping tenuta primero' is position 33 with review page below. http://www.suncamp.nl/nl/nl/campings/italie/friuli-venezia-giulia/camping-tenuta-primero/beoordelingen/uc19-l1-n797-c13-r115-cp104959-t22598/ What could have caused this? Pages are in Dutch but main keywords are camping are tenuta primero. Thank you very much in advance! Kind regards, Dennis Overbeek Dennis@acsi.eu | www.suncamp.nl |
Technical SEO | | SEO_ACSI0 -
Ranked on second page for keyword; now not within first 1000 listings?
Our website www.clientfirstfunding.com ranked 13th for the keyword "structured settlement". After this weekend we are no longer ranking for this keyword at all. We haven't made any changes at all to the site and i haven't gained any backlinks that appear to be spammy. We have held this position for the last several months. I can understand a drop in SERPs but one this drastic is shocking. Any ideas as to what could have caused this would be greatly appreciated.
Technical SEO | | Tony19860