What is the best way to research long tail search queries?
-
Hi,
I am wondering if there is any special way to seek out long tail search queries?
For example, when I search in Adwords or Ubersuggest for a particular group of keywords, I only ever seem to get 1 to 3 keywords.
I am looking for the longer search terms like actual questions i.e. "Where is the best yoga studio in Doncaster?"
Currently I rely on not hitting in Google in enter but I figure that there must be a better way?
Thanks guys!
-
Trung beat me to it but +1 to keywordtool.io, an often overlooked thing is to ask your users how they would find a solution to their issue - with a tool like seed keywords - http://seedkeywords.com/.
We have recently had success with looking at the old pre-not provided data for long tail queries, the data is fresh enough that it might open your eyes a bit to new opps and a lot of people aren't doing that. One of our peeps Amanda might be publishing something soon about this, it helped us build / refresh content better than if we had used other tools.
-
There are some great suggestions here. I would use all of them. One nifty tool not mentioned is http://www.found.co.uk/ppc-keyword-tool/ It concatenates lists of keywords. After getting all the possibilities there, go to Ubersuggest and plug them all in. If you want to do a whole bunch at one time without being bothered by turing numbers, try using ScrapeBox. Cheers!
-
I recommend checking out http://keywordtool.io/, very slick tool. Soovle is another cool tool to get long tail keyword ideas from multiple search engines (e.g. Amazon, YouTube, Wikipedia, etc.)
But the tools are only the first step to finding long tail queries. You'll have to dig in and look at related searches and use the data to inform what keywords are the right inputs for the tools based on the type of long tail queries you're looking for. In this case, questions that people are asking on search engines.
A great way to get some initial data is to enter the head term into Google Keyword Planner and export the Ad Groups that Google recommends. Then put it into a word cloud tool like Tag Crowd and exclude the head term from being included in the tag cloud. This will produce a word cloud that will give you some quick insights into how people are searching around the head term.
Happy keyword researching!
-Trung
-
Even though Google Analytics returns (not provided) for most search terms, don't rule it out totally. Even if 87% of the results are (not provided) that still leaves you with 13%, which can be quite a lot, depending on your site's traffic. And Google Webmaster Tools still lets you see the keywords people used to find your site, so you can look there.
If you are running an Adwords campaign, under keyword details you can see which keywords were used to bring up your ad; quite often there are a lot of long-tail terms there. Or if you have site search enabled on your site, you can look at what people look for once they are on your site (useful information for a number of reasons).
When you do a regular Google search, after the results there is a list of related searches which can be useful; you can also do a search with some of the related searches to build out the list that way as well.
-
There are many ways. I typically start at Spy Fu and export an inventory of keywords. I Identify relevant ones and eliminate the rest. Now I have a base list, and begin building permutations/synonyms that are relevant. For example, the query "Where is the best yoga studio in Doncaster" I would identify:
- Best
- Yoga
- Studio
- Doncaster
as objects and run it through a permutation generator. For synonyms, I would run it again. For example, I would eliminate best for favorite and keep on adding the results into kw inventory.
How are you planning on using this info?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
YouTube Keyword Research
MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!
Keyword Research | | Alaeddin1 -
On Google Analytics under search queries, the most popular query is "(not set)", how do I find out what this is?
I am trying to discover what users are searching for and what keywords drive traffic to our site.
Keyword Research | | Sable_Group0 -
G's Keyword Planner - 800 kw limit on search volume results?
I'm trying to use Google's Keyword Planner to pull the search volume for a large list of keywords (2000+). While you're able to upload a CSV of up to 3000 keywords, the search volume search only returns a maximum of 800 keywords per query, which is an issue as I have no idea which keywords it's cutting out. Is there any way around this? I have looked around online, but haven't been able to find a solid solution. Thanks in advance!
Keyword Research | | RCDesign740 -
Domestic keyword searches
Hello I've spent some much information about how to get the best keywords for my SEO niche page. However, since the recent google changes, different opinions I fond it hard to use something accurate. Also the fact hat may keywords has so many variables, it makes it even tougher and more complex for a new beginner like me. Could anyone please guide me in the right way please? Lets say I would like rankings for Electronic Cigarettes in Norway. It can be written in so many different way, ecig. e-cig. elcig, e cigarette etc etc. (norwegian version ofc) I have for the most part used google keyword planner, but I am really unsure of what boxes to tick and not. I have deleted my wordpress installation and starting from scratch. But I want to make sure I get it 100% right this time before I start.
Keyword Research | | Kroeriks0 -
Accuracy of search volume for keyword planner v old keyword tool?
Hi there, I'm (logged into Google Adwords) and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz). Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true). Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much
Keyword Research | | SnapComms1 -
Organic Search Visits Rapidly Decreasing?
Last week i had over 2000 organic pageviews and this week i have 0 Could this be an error, how could this possibly happen?
Keyword Research | | briananglin0 -
Best tool to check keyword ranks in bulk
What is the most accurate tool to check the current ranking of keywords in bulk and download the report via CSV/Excel? Any input would be appreciated.
Keyword Research | | inhouseseo0 -
How do you do Keyword Research for a company that creates a lot of content
I work for a media company that owns 4 magazines. Our company is constantly producing new content. How do you do Keyword Research when the subject of your content is constantly changing? Do you need to do Keyword Research or do you simply optimize every article that you write for the web? Any ideas?
Keyword Research | | DerekSwanson0