What is the best way to research long tail search queries?
-
Hi,
I am wondering if there is any special way to seek out long tail search queries?
For example, when I search in Adwords or Ubersuggest for a particular group of keywords, I only ever seem to get 1 to 3 keywords.
I am looking for the longer search terms like actual questions i.e. "Where is the best yoga studio in Doncaster?"
Currently I rely on not hitting in Google in enter but I figure that there must be a better way?
Thanks guys!
-
Trung beat me to it but +1 to keywordtool.io, an often overlooked thing is to ask your users how they would find a solution to their issue - with a tool like seed keywords - http://seedkeywords.com/.
We have recently had success with looking at the old pre-not provided data for long tail queries, the data is fresh enough that it might open your eyes a bit to new opps and a lot of people aren't doing that. One of our peeps Amanda might be publishing something soon about this, it helped us build / refresh content better than if we had used other tools.
-
There are some great suggestions here. I would use all of them. One nifty tool not mentioned is http://www.found.co.uk/ppc-keyword-tool/ It concatenates lists of keywords. After getting all the possibilities there, go to Ubersuggest and plug them all in. If you want to do a whole bunch at one time without being bothered by turing numbers, try using ScrapeBox. Cheers!
-
I recommend checking out http://keywordtool.io/, very slick tool. Soovle is another cool tool to get long tail keyword ideas from multiple search engines (e.g. Amazon, YouTube, Wikipedia, etc.)
But the tools are only the first step to finding long tail queries. You'll have to dig in and look at related searches and use the data to inform what keywords are the right inputs for the tools based on the type of long tail queries you're looking for. In this case, questions that people are asking on search engines.
A great way to get some initial data is to enter the head term into Google Keyword Planner and export the Ad Groups that Google recommends. Then put it into a word cloud tool like Tag Crowd and exclude the head term from being included in the tag cloud. This will produce a word cloud that will give you some quick insights into how people are searching around the head term.
Happy keyword researching!
-Trung
-
Even though Google Analytics returns (not provided) for most search terms, don't rule it out totally. Even if 87% of the results are (not provided) that still leaves you with 13%, which can be quite a lot, depending on your site's traffic. And Google Webmaster Tools still lets you see the keywords people used to find your site, so you can look there.
If you are running an Adwords campaign, under keyword details you can see which keywords were used to bring up your ad; quite often there are a lot of long-tail terms there. Or if you have site search enabled on your site, you can look at what people look for once they are on your site (useful information for a number of reasons).
When you do a regular Google search, after the results there is a list of related searches which can be useful; you can also do a search with some of the related searches to build out the list that way as well.
-
There are many ways. I typically start at Spy Fu and export an inventory of keywords. I Identify relevant ones and eliminate the rest. Now I have a base list, and begin building permutations/synonyms that are relevant. For example, the query "Where is the best yoga studio in Doncaster" I would identify:
- Best
- Yoga
- Studio
- Doncaster
as objects and run it through a permutation generator. For synonyms, I would run it again. For example, I would eliminate best for favorite and keep on adding the results into kw inventory.
How are you planning on using this info?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If my product trending country is Australia while i am based in US .so for analyzing SERP should i change my search setting to Australia or go with US?
I selected an affiliate keyword .now the next step is to analyze the SERP and look for competitor .if my current search setting is US and google trends show that my product is trending in Australia ,so should now i change my search setting to Australia or go with US?
Keyword Research | | Niu843jr0 -
Most efficiënt way to retrieve search volume for thousands of keyword
Hi, I'm trying to figure out how I can efficiently get search volumes for large quantities of keywords. Unfortunately Keyword Planner has reduced their limit of keywords:
Keyword Research | | CB0001
"You entered too many keywords. Please limit the number of keywords to 1,000. You can also upload a file with up to 800 keywords." Weirdly, the file upload's limit is now even lower than the normal limit. A 1000 keywords a time will be a real chore when you want to retrieve search volume for 50.000 keywords. I tried SEMrush, but it does not suffice due to the fact that a lot of keywords in my language (Dutch) are not in the database. I also looked into the Adwords API, but this does not yet seem to have any implementation in Google sheets? Ideas are welcome!1 -
How to use long tail keyword?
Hi I read in most of the SEO blogs that using longtail keywords can help us in our search rankings. But how can we actually get a traffic from longtail keyword if that particular longtail keyword is not having any search volume. For example, if I wanted to rank for the keyword "SEO" which has a huge search volume of 5,500 per month and if I wanted to concentrate on one of its longtail keyword "SEO basics for beginners" which has average search volume of only 40 per month, how can it help me?
Keyword Research | | sandeep.clickdesk0 -
What is the best way to grow local seo outreach?
For example, I live in new york and most of my keywords, page titles and meta are featured for new york but I want to expand into new jersey. Should I add create new content with those keywords, page titles and meta (blog posts, new pages)? Thats what I am doing but I wanted to see what the pros say. Thanks guys!
Keyword Research | | ayesroc0 -
3 (similar) keywords - 3 (similar) domains - best strategy?
Hi all! I've got head scratcher here, your input would be super valuable! We have these 3 exact match domains. FloatTank.ca
Keyword Research | | BrightIdeas
IsolationTank.ca
SensoryDeprivationTank.ca The domains are all 3 different ways of saying the exact same thing - and each of the 3 keywords have roughly the same amount of traffic. Right now we are just providing information on Float Tanks / Isolation Tanks / Sensory Deprivation Tanks, their benefits are and how to use them, where to find a location etc. Do you have any strategies or advice considering the current domains and the points below? The content on each site would be VERY SIMILAR, as they are all talking about the same thing, "floating". Any suggestions for this? We want to (sometime in the near future) create a branded website. ie. FloatNation.ca in which we rank for all 3 of the above terms. Should we spin content for each site, and then create a 301 down the road to our main domain? Your input is appreciated! All the best,
Bright.0 -
Reasonable price for Keyword Research
If I knew what to look for I would do it myself. But I want it done now. The words would relate to one broad category with possible gold that can be mined from 12 sub-categories categories. In my preliminary seat of the pants research I didn't find much in the sub-categories but there were around 10 key words in the broad categories. I am getting a lot of long tail words ranked but I don't believe there is hardly any traffic. Does anyone know what a reasonable estimate is for this degree of keyword research? Also if anyone would like to submit a bid for this work please personal email me. Utah Tiger.
Keyword Research | | Boodreaux0 -
Best advice for my site for ranking better on my main keyword "Orlando Wedding Photographers"?
Hi, I run a photography site: www.joeyvalyphotography.com and my main keyword is Orlando Wedding Photographers . I have been trying to improve my rankings but i have gone no where. I would greatly appreciate some tips, on getting my site up there higher on the ranks, some day! Thanks in advanced, Joey
Keyword Research | | gaji0 -
Google Search Volume Disparities
Hello, I have been researching search volumes for awhlie now for key terms related to my industry, as well as working towards better rankings for those terms that have higher search volumes using on-page optimization, external link anchor texts, etc. The only tool I use for this research is the Google keyword tool. Today when I was looking at the keyword difficulty for a particular term (first time I
Keyword Research | | mreisbeck
had used this tool in my SEOMOZ account), I saw how the search volumes are listed for both broad and exact match from Google's API. As I said I've based my strategies around results from Google's keyword tool, but now I see that, for a particular term that I have been focused on, there are 15,000 searches for "broad" match and 91 for "exact" match. I just checked the keyword tool at Google and there is apparently no way to set a keyword up to search for its "exact" match search statistics. Is this only available using their API? I'm on the floor here. Does this mean I've been optimizing for a term that has less than
a hundred searches a month as opposed to 15,000? If so, can anyone here reccommend any search volume tool that can deliver a higher degree of accuracy so I can make better
judgements regarding how I will spend my time and effort regarding SEO (and in fact,
to some degree, my budget for PPC)? Any help provided will be much appreciated. Mike0