Who to outreach from?

[RikkiD22]

Hey guys,

I hope you can all help settle an office debate?

When doing outreach for a client who do you send it from and why? I don't want to bias the answers so not going to go into much detail at this stage but I guess there are 3 possibilities (happy to hear others though):

1. From an individual with an agency email address
2. From an individual with a client email address
3. From a persona (fictional third party)

It would be great to hear your thoughts on where you send outreach emails from and why.

Thanks!!

[RikkiD22]

Thanks for your input. So far it looks like people are in agreement that outreaching from the client is the 'best' way.

[ColeLusby]

I agree with Andy on this one.

Something else to think about is people want to talk to a decision maker. Well, an agency is not the decision maker at the company. At times when this is relevant, it helps to have a @mycompanydomain.com email address as to be taken seriously.

Thanks,

[Andy-Halliday]

I will wait and see what your opinion is from an agency point of view and see if it differs. Be interesting to see - but from client side I would always push the agency to use my domain name emails.

[RikkiD22]

Thanks Andy, that is great. I'll leave my thoughts until the end so I don't bias the following answers but appreciate you taking the time to give me your opinion.

[Andy-Halliday]

Hi

When we have used agencies in the past, we have always created some at the agency (we shall call him John smith) his own email with our domain so john.smith@mycompanydomain.com

Just seems more professional and the person on the other ends thinks that the person works for the company and not an agency. Some manufacturer websites will only deal with peoples who's emails end with @mycompanydomain.com but I know some companies re reluctant to give out email address to none staff.

If the client gives you the opportunity to have the email address use it, at the end of the day your trying to grow your clients brand and not your own.

Thanks

Andy