Local Search - Multiple Locations, do i link the home page or the inner page?
-
Hello,
For a business with multiple locations that has a web url built for each location such as:
For local search (Google+, Yelp, etc), is it best to link the local search pages to the specific page of that location? Or is the homepage sufficient enough?
I ask that because it is ALREADY touch getting NATURAL links to a location page, so would local search do me good by linking to the exact page of the location?
-
You should definitely link to the specific landing page for each location if you have separate Google+ pages for them.
-
Hi Shawn,
You can do this either way - link to the home page or to landing pages from your citations. Personally, I prefer to link to the local landing page for each location, not because of linkbuilding, but because it may help cut down on listings getting merged with one another. I feel it's always best to do my utmost to differentiate multi-location listings, and the URL is one way to do that. This is also the case with multi-practitioner listings, too.
-
I would do multiple pages as they will be wanting to target unique keywords per page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding Multiple Country Locations for Google Business Listings
Hi Moz community, I hope everyone is well. I would like to ask for your advice on how to show a Google Business listing in both the UK and US for our brand. I understand that you can add multiple locations to your Google listing under the 'Manage Locations' tab but I wasn't quite sure how it worked in practice. I have a couple of questions below: If we have 2 registered locations/offices (one in the UK and one in the US) are we able to create 2 separate locations that will show our business listing correctly in the right-hand margin when people search for our brand in the US and UK respectively? If so, when a user finds our business listing in the US, are we able to serve them our US website version when they click the 'Website' button, as opposed to showing them our UK website? Our US website has been created as a sub-directory from our main UK site and can be seen as: www.example.com/us/ I hope someone is able to help, and thank you in advance.
Local Listings | | Katarina-Borovska
Katarina0 -
Is it necessary for a single location business to have a location landing page?
I'm working with a dental practice that has one location that they use to serve a service area radius of about 15-30 mins drive time, which encompasses several other small towns. I understand the value of having individual location pages for a multi-location business, but is creating a location page for a business with a single office considered best practice as well? The entire site will be optimized for the city name that the business' physical office is located in. I'm considering creating a single location landing page that I'd link to from the footer and about navigation of the site, which would be similar to the template Miriam Ellis laid out in this awesome post: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages In doing this, I'm hoping to create a place for office photos and driving directions from the nearby towns in order to name the different cities in the service area. However, I'm concerned about the location page competing with other pages on the site, which will be better optimized for conversions in my opinion. Does anyone have advice on best practice here?
Local Listings | | formandfunctionagency0 -
Google My Business Pages - Still Relevant or Phasing Out?
Google My Business plays a big part of getting your company to rank in the local pack for local search queries. Apart from making sure this is correct and up to date, where do you think the future of GMB pages is headed? Will Google eventually start phasing these out and come up with a different way to populate the local pack?
Local Listings | | BlueCorona1 -
Consistant citations for Local SEO
Hi Guys - Ive got a tricky question. I want to create correct and consistent citations for this business http://www.singlewellcarsales.co.uk/ However theres a twist, the website is called ‘Singlewell Car Sales Ltd’ but they also have a service centre called ‘Singlewell Service Centre Ltd’ so in theory two business names under one website. We want to treat them as two separate businesses when adding to local directories. We also want to create two local Google pages. Both divisions share the same website, and address but include a different telephone number and business name. I want to use Schema mark up on the website to reference both business names so that Google can make a link between the name and various local citations NAP. My main questions is, can you use Schema two mark up two business names under one website? or will Google get confused and regard it as duplicate or inconsistent citations? Many Thanks Jon Rayner
Local Listings | | NaughtyChilli0 -
Do business citations (without links) on penalised website have a negative effect?
Hi there I've been doing some research into directory sites that my clients are listed on and noticed that some appear to have flat-lined in organic search traffic indicating a penalty. I would like to know if clients with business citations on these penalised websites (without links to clients websites) will be having a negative effect on SEO? Thanks
Local Listings | | Kerry_Jones0 -
Local seo citation tools
Hi I have been manually adding my details to local/national directories in order to help my ranking in my google places placing. It is a bit of a grind, and I am aware there are tools out there. I was wondering if anybody has any experience with any of them? I am UK based. Also I was ranking for "Liverpool Photographer" on google places for a couple of months and it brought in quite a bit of work, although I have since slipped back to about 15th, so out of the visible results. I am mainly a wedding photographer so my home page was optimised mainly for "liverpool wedding photographer" Although I hired an SEO company who changed the home page title to "liverpool photographer", I cannot remember if I was ranking on places for this keyword because of this change or I was already in the results before the changes were made. So my question is how Can I rank for "liverpool photographer" and "Liverpool wedding photographer" on a places result at the same time? I hope this makes sense. Best wishes. David.
Local Listings | | WallerD0 -
Moz Local for Canada
Hello, Are there any plans to expand Moz Local to Canada? In the mean time, does anyone have a suggestion for a similar tool for Canadians?
Local Listings | | jenmcardle1 -
NAPtastic: Google updated G+ page to "correct" street spelling, but not Maps
A client's G+ page updated from "Jimmy" to "Jimmie" Rd. The change is technically correct according to the legal county road name, though the Places, G+, and indeed even the printed inscription on the Google map itself all say "Jimmy." So, too, does virtually all of the NAP instances around the web. Question - should we update Business Registration Managers with the updated address info and assume the Google change will also eventually filter to other Google assets, or make no changes? Weird, right? Here's the Place: https://www.google.com/maps/place/Georgia+Square+Collision/@33.9357517,-83.4885575,17z/data=!3m1!4b1!4m2!3m1!1s0x0:0x57927ad08d139333 Thanks!
Local Listings | | PerfectPitchConcepts0
