How To Increase Clicks In Google Shopping?
-
I have about 613 furniture products in Google shopping and am getting about 2 clicks a day. Any tips on getting more clicks?
Current budget is $10 a day at $0.01 per click bid.
Should I increase my bid per click or add more products or both?
Thanks!
-
Just seen the update to this question.
If you have a high value, high margin product, yes you might be able to afford a AU$20 cost per conversion, but if you are only making AU$15 on a sale, then this makes no sense at all.
Hope this keeps the little grey cells working.
Bruce.
-
Your culprit right now is definitely the minimum bid. You can see what kind of Impression Share you are getting in the Adwords interface. If it's not at least 40-50%, keep raising your bids.
Once enough data has accumulated you'll also see a Benchmark Max CPC which will help you further optimize your bids as you will know what other advertisers are bidding on similar brand/products.
I'd also make sure your PLA is subdivided in a way that makes sense and is easy to optimize.
-
Hi Kiwi man
Before you do any adjustments, download and cut and slice the adwords report data for this shopping campaign, analyse it and re-analyse it.
Check the campaign setup and see where your current money is going with your downloaded stats.
"Shopping" is hugely competive and you need to distil your target and also your products very very carefuly before spending more. Look out for high click throughs with no conversions or high bounce rates.
Hope this helps
Bruce
-
Thanks for the response. With a $0.01 bid I'm at the very end of the list so I think that may be a reason. The images are good quality as well, but I do think it's a position issue.
-
I haven’t personally tried Google shopping but I personally think you should look in to other competitors and see if you can get the estimated data. Increasing your bid is also a good idea. Another reason why you might be getting less clicks is because of the quality of images…. Make sure you are using high quality images and to the point product titles.
I believe the best way to learn this game is to try and test stuff on continuous basis.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
304 "If Modified Header" Triggers Error in Google Ads?
We have a client who is launch some Google Ads campaigns, and they recently asked us to fix 304 "Errors" on their website as per this feedback: "When we inspected the website we came across a number of 304 status errors. In order to get the ads running, we will need all of the website domain status codes converted to 200. “ Of course, all of their website pages return a 200 Status, it's just the HTTP headers that additionally clarify with a 304 Response (not an error). Has anyone else ever run into this issue with Google Ads? IMHO it makes no sense to remove this functionality. Google has even recommended in the past to use this it: https://webmasters.googleblog.com/2008/11/date-with-googlebot-part-ii-http-status.html Thanks for any tips or feedback!
Paid Search Marketing | | mirabile0 -
Approximate costs of keywords in Google AdWords
Just wondering if anyone has any suggestions about how to go about getting some approximate costs for keywords through Google Adwords to assist my SEO efforts. I don't want to open an AdWords account, just looking for costs. If the pricing is too high then the opened account was a waste of time. So if anyone has any resources to find out this information, that would be great! Thanks in advance!
Paid Search Marketing | | MainstreamMktg0 -
How to deal with the InCorrect Price Issue for the Google Shopping Product Listing Ads?
Hello All, Yesterday when i was checking with the one of the search term for "canvas prints"..i come to know that one of the advertiser EasyCanvasPrints.com is showing Incorrect price. On Search result they guys are showing $7.46 incorrect price for the PLA - Product listing ads. Go to below links: https://www.google.com/search?hl=en&site=webhp&tbs=vw:l,mr:1,seller:8521978&tbm=shop&q=canvas+prints&sa=X&ved=0CJkGELMrahUKEwjmj-PSgfzIAhUHBY4KHc0VBBQ https://www.google.com/?gws_rd=ssl#q=canvas+prints&tbm=shop https://www.google.com/?gws_rd=ssl#q=canvas+prints&start=0 But when we click on it then i can not this price $7.46 http://www.easycanvasprints.com/single-canvas?singlecanvas=1&height=19&width=14&pcode=5345334C6B74647246774137536C786768544B5458776C35644F747855796D39&utm_source=google_base&utm_medium=data_feed I have done various claim and send to Google support about this misguiding price for the Easy Canvas Prints but they not taking any actions on it. Guy Can u please help me how can i pass this message to Google to take actions for this advertiser? Waiting for your reply Regards Dinesh
Paid Search Marketing | | CommercePundit0 -
Disparities between AdWords clicks and Analytics sessions
Hi all, Have an Analytics account connected to my AdWords account which is showing HUGE gulfs in clicks and sessions for a CPM campaign. 500 clicks = 0 sessions. Does anyone have any idea why this could be the case? Auto-tagging is on and everything looks to be in place. The website itself is on a 303 so I was wondering could that be impacting things? The CPC is also just 1p so that's got me very suspicious. Thanks in advance.
Paid Search Marketing | | Whittie0 -
Google Giving 404 Errors to Working Pages
We have a problem that just came up out of the blue with Google, in particular Webmaster Tools & our Merchant Center. We're getting a 404 errors for 1000s of pages in both of these applications, but the pages are working just fine. Our shopping campaigns have been hit hard as many of our top products have been suspended from our merchant feed. Webmaster tools is giving us 1000s of 404 errors to product & category pages alike. But every page returning a 404 error is working. We've contacted Google and they mention that they are not getting a 404 error, but their crawler seems to be. Has anyone ever experienced this? What could be causing this? Thanks for any input.
Paid Search Marketing | | paulcorrado30 -
How Do I Track AdCenter Keyword Data in Google Analytics?
Like everyone else, I am looking for new ways to gather as much keyword data as I can in the wake of the dreaded (not provided) epidemic. This question focuses on keyword data from Paid Search. We all know this is very simple with AdWords because the data is right there in Google Analytics. MSN adCenter, however, is a different story as these parameters need to be added to the end of each destination URL. Here are the parameters I'm using: utm_source=Bing&utm_medium=cpc&utm_term={QueryString}&utm_content={AdID}&utm_campaign=Leads Everything is working well with the exception of {QueryString} which is returning nothing. I would really like to solve this issue because I do not have the time to add specific parameters for each keyword in all of my campaigns. Any advice would be greatly appreciated!
Paid Search Marketing | | IDASEO0 -
Yellow Stars on Google Ads.
Hi, I see some Ads on google.de with a yellow stars. I was researching how they are doing this, and just read some topics online about that. And now, i now finally that this Stars are coming from Google Product Reviews on Google Shopping. I don't sell product, i do Financial Consulting, but those ADS on germany doing the same, our product is consulting. I created an Google Merchant Account, and product feed, but i don't know which is the easiest and fastest way to active this option to review the peoples my consulting-product like this one: http://www.google.de/products/seller?zmi=finanzcheck.de&hl=de&sa=X&ei=Qg4pT5OkMY-FhQfBxdCjBQ&ved=0CCMQwQY http://www.google.de/products/seller?zmi=creditplus.de&hl=de&sa=X&ei=Qg4pT5OkMY-FhQfBxdCjBQ&ved=0CCoQwQY http://www.google.de/products/seller?zmi=norisbank.de&hl=de&sa=X&ei=Qg4pT5OkMY-FhQfBxdCjBQ&ved=0CDEQwQY Can you tell me the steps, from A-Z how to configure all this? Thanks
Paid Search Marketing | | leadsprofi0 -
Facebook PPC - Number of Clicks According to FB Different Than Visits in Analytics?
Hi There So I was trying out my first FB ads with a client. I see according to FB there were 105 clicks. But according to google analytics there were only 69 visits. I am counting visits from facebook.com and apps.facebook.com Any reason for this discrepancy, or any tips? Am I missing something? Thanks! 687sfgMVaE 1j56Pm7nD
Paid Search Marketing | | evolvingSEO0