Approximate costs of keywords in Google AdWords
-
Just wondering if anyone has any suggestions about how to go about getting some approximate costs for keywords through Google Adwords to assist my SEO efforts. I don't want to open an AdWords account, just looking for costs. If the pricing is too high then the opened account was a waste of time. So if anyone has any resources to find out this information, that would be great! Thanks in advance!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Adwords GEO Targeting Via Checkin
Hi There, I have done a fair bit of searching for the answer to my question but to no avail, maybe it's not possible. With Google AdWords is it possible to target check-ins to premises. So say someone visits a place or checks-in, they get to a see an Ad. I can't see how it would be possible but maybe they have Googled the business, then they walk in and Google shows the ad based on IP address. So for example. people who visited the Rose & Crown in York could be shown hangover cures the next day, whilst they are laid-up in bed? Cheers Mozzers. Neil
Paid Search Marketing | | nezona1 -
Impressions data: Google Webmaster Tools VS Google AdWords
Dear community, I was doing some research within Google Webmaster Tools (WMT) keyword data when I noticed that the impressions within this tool are quite different compared to the keyword impression data provided by Google AdWords (ADW). Some specs about the situation: Date: December 2014 (31 days). Keyword: brand + main keyword* (e.g. amazon shoes, if Amazon would have been the client) Visitors come from: the Netherlands (>97%). Search volume: 3,8 K for this branded keyword last year (December 2013), of which >99% came from the Netherlands (source: Google Keyword Planner). Search query data: "impressions" for Google WMT (organic keyword impressions) and “impressions” for Google ADW (paid keyword impressions). Of course the ADW keyword is [exact]. So, what's wrong? The data doesn’t match, while I expected approximately the same amount of impressions assuming the keywords are: both [exact] keywords; (check! ✓) within the same period of time; (check! ✓) the Ad is being displayed "all the time" (check! ✓) the domain/page is being indexed "all the time" (check! ✓) How much of a difference is there? Organic impressions: 7,4 K (source: Google WMT) Paid impressions: 2,1 K (source: Google ADW) Note that the search volume according to Google Keyword Planner of last year is somewhere in between: 3,8K. The search volume from this tool of last December is not available just yet (but I don’t expect much difference here since Google Trends shows a steady search volume). If the difference would have been 10-20%, I wouldn't be surprised at all, but this is huge. **What could explain the differences? ** If a lot of people were using AdBlockers (they do, but not nearly as massively (around 10%)). If we would have made mistakes in AdWords: budget, bidding, targeting etc. - This is not the case, got this confirmed by the manager who double-checked the data and settings. Also: since it’s a branded keyword it’s really cheap for us and easy to get high quality scores. If we would have made mistakes regarding indexing/crawling that would have caused an extreme loss in domain visibility in the SERP's: possibly caused by robots.txt, a noindex-tag, server problems etc. This was not the case and Google WebmasterTools says the average position was 1,0 during the complete month. "Something else" went wrong during that specific period of time with this specific domain. I don’t think so because I checked multiple months and multiple other domains of other clients. These gave me the same relative results (okay, some were a bit closer: 30 K paid impressions vs 62 K organic impressions for instance, still a big difference). What other possibilities are left? The impressions from Google WMT and Google ADW are not the same, even though they are called the same and therefore suggest they should be (about) the same. AdWords just randomly fails to display and/or measure some branded ads (even though there is plenty of budget, bidding is fine and QS is 10/10). Definitions of "impressions" for both tools according Google: AdWords definition of "impressions" WebmasterTools definition of "impressions" Hope someone has some more suggestions or useful links! Thanks in advance! Ektor Tsolodimos
Paid Search Marketing | | BlueMango0 -
Have you used an ad network other than Google Adwords?
We received a cold call from a company called Division-D. They make a lot of promises which sound good (but that's what marketers do 🙂 ). Advertising on a non-Google network probably would have fewer restrictions than an Adwords campaign and they say that they are fully transparent. Would it be worth it to listen to their whole pitch?
Paid Search Marketing | | Linda-Vassily0 -
Google Analytics Matched Search Query Not Working
On Google analytics for our clients when you check the Matched Search Query under Traffic Sources > Overview, it says "There is no data for this view.". I have Google searched it and i am not finding my answer to why this is not displaying my information. On my personal analytics account when i clicked on matched search query it displays exactly what the person searched when it trigered my adwords ad. I have no idea why this account doesn't display the same info when it appears to be setup in the same way. Example: If i am broad match targeting the keyword "outdoor sports", and someone searched "Canadian outdoor sports for kids" It would show exactly what they searched under Matched Search Query. Anyone know how to resolve this issue?
Paid Search Marketing | | VITALBGS0 -
Google Remarketing Tag
Is the code snippet for a Google Remarketing Tag specific to one domain, or will it collect the audience list for any webpage(s) of any domain? Best,
Paid Search Marketing | | ChristopherGlaeser
Christopher0 -
Adwords Keyword Quality Score changes when keyword is paused
Today I was pausing a bunch of low quality score keywords for a client, the thing is, once I paused the keywords, the quality score would immediately change. For example, a number of keywords that had a QS of 3 while they were running, immediately changed to 1 once paused. Out of curiosity I un-paused one of them and it remained at 1. Has anyone else experienced this and/or have an explanation? Cheers
Paid Search Marketing | | David_ODonnell0 -
Best keyword traffic analysis tool for long tail search terms?
Please bare with me, this might turn into a bit of a waffle, but I'll get to my question... I promise! I've just been looking at our CPC traffic for April and 2 search terms jumped out at me. I recognised them from previous keyword research because they are search terms that I expected to be high traffic (from past experience), but Google Adwords keyword tools showed them to have no potential traffic, and next to no potential traffic (literally 0 local searches and 12 local searches per month). Last month search term A had 46 visits, with 19:25 average time on site and 8.70% bounce rate and search term B had 10 visits with 14:47 average time on site and 0% bounce rate. For very boring reasons we are not currently able to measure conversions on these terms since (they are related to consumer finance and when a customer applies for finance it is all done on our finance providers website) but despite the low volume, these are pretty good figures for on site behaviour and so it got me thinking... Is there a more accurate tool to estimate traffic volume that we should be using rather than the Adwords tools? I appreciate that the estimates are probably made based on historic search behaviour and April's traffic could just be a one off, but these particular terms used to be insanely popular 4-5 years ago when I worked at a competing company.
Paid Search Marketing | | DWJames1 -
Your Google AdWords account has been permanently suspended for repeated violation of AdWords or Landing Page and Site policies in this or a related account.
My client nor I received any warning. We even had a google adwords team optimize the account and my rep does not yet know the reason for the ban. Not sure if its related but their google organic rankings dropped significantly at the same time. https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=164786 Any advice here? Do these Questions get indexed by google? I will ask my client if I can disclose the domain. Is there any way around a permanent ban? They were spending 50K per month. Is this enough to have any clout?
Paid Search Marketing | | webbroi0