Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO impact difference between a URL Rewrite and 301 redirect
-
Hi guys and girls!
Just putting a new site live, we changed the URL from one thing to another and I created a 301 file redirecting the urls like for like.
The developer installing it has created a different file with columns like:
RewriteRule ^page/ http://www.site/page [R=301,L]
RewriteRule ^/page/ http://www.site/page [R=301,L]
What's the difference? The page redirects but is there a difference between the 301 redirect and this URL rewrite in terms of SEO and link value?
-
To Google, there is not. The R=301 at the end of the rewrite rule defines it as a 301 redirect, so it's practically the same thing. For a one-off redirect I wouldn't use the rewrite format. This is usually for when you need to grab big chunks of URLs and redirect them all at once. Still, if it works this way, there's really nothing wrong with it from the redirecting standpoint. If there was, when people used it for large quantities of redirects, it wouldn't work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The main navigation is using JS, will this have a negative impact on SEO?
Hi mozzers, We just redesigned our homepage and discovered that our main nav is using JS and when disabling JS, no main nav links was showing up. Is this still considered bad practice for SEO? https://cl.ly/14ccf2509478 thanks
Intermediate & Advanced SEO | | Ty19861 -
301 Redirect - Rank Recovery Examples?
Hi All, I recently did a 301 redirect. Page to Page and the notified google via its console. Its been 6 days since. The home page and one other high traffic page swopped out with the new domain on google search index with 3-4 drops in ranking for each. The rest of the sites pages have been indexed but still reflect the old domain when searched. Recently today my home page dropped even further to the second page of google index for the specific keyword. Can you share similar experiences and how long it took you to recover rank fully? and how long for all pages to swop out on google search's index? Regards Mike
Intermediate & Advanced SEO | | MikeBlue10 -
Getting SEO Juice back after Redirect
Hi, On my website, many product pages were redirected over time to its product category, due to the product being unavailable. I understand with a 301 redirect, the final URL would have lost about 15% of the link juice. However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it? Thanks,
Intermediate & Advanced SEO | | viatrading10 -
SEO Impact of External links in JS tag
We have our JS tag and iframe tag being used over by 100 leading websites. What would be the SEO impact if we added a follow link in the iframe. Would it have any negative impact ? Vivek
Intermediate & Advanced SEO | | kvivek050 -
URL Rewriting Best Practices
Hey Moz! I’m getting ready to implement URL rewrites on my website to improve site structure/URL readability. More specifically I want to: Improve our website structure by removing redundant directories. Replace underscores with dashes and remove file extensions for our URLs. Please see my example below: Old structure: http://www.widgets.com/widgets/commercial-widgets/small_blue_widget.htm New structure: https://www.widgets.com/commercial-widgets/small-blue-widget I've read several URL rewriting guides online, all of which seem to provide similar but overall different methods to do this. I'm looking for what's considered best practices to implement these rewrites. From what I understand, the most common method is to implement rewrites in our .htaccess file using mod_rewrite (which will find the old URLs and rewrite them according to the rewrites I implement). One question I can't seem to find a definitive answer to is when I implement the rewrite to remove file extensions/replace underscores with dashes in our URLs, do the webpage file names need to be edited to the new format? From what I understand the webpage file names must remain the same for the rewrites in the .htaccess to work. However, our internal links (including canonical links) must be changed to the new URL format. Can anyone shed light on this? Also, I'm aware that implementing URL rewriting improperly could negatively affect our SERP rankings. If I redirect our old website directory structure to our new structure using this rewrite, are my bases covered in regards to having the proper 301 redirects in place to not affect our rankings negatively? Please offer any advice/reliable guides to handle this properly. Thanks in advance!
Intermediate & Advanced SEO | | TheDude0 -
New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?
We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.
Intermediate & Advanced SEO | | BrandBuilder0 -
Are these URL hashtags an SEO issue?
Hi guys - I'm looking at a website which uses hashtags to reveal the relevant content So there's page intro text which stays the same... then you can click a button and the text below that changes So this is www.blablabla.com/packages is the main page - and www.blablabla.com/packages#firstpackage reveals first package text on this page - www.blablabla.com/packages#secondpackage reveals second package text on this same page - and so on. What's the best way to deal with this? My understanding is the URLs after # will not be indexed very easily/atall by Google - what is best practice in this situation?
Intermediate & Advanced SEO | | McTaggart0 -
Splitting one Website into 2 Different New Websites with 301 redirects, help?
Here's the deal. My website stbands.com does fairly well. The only issue it is facing a long term branding crisis. It sells custom products and sporting goods. We decided that we want to make a sporting goods website for the retail stuff and then a custom site only focusing on the custom stuff. One website transformed and broken into 2 new ones, with two new brand names. The way we are thinking about doing this is doing a lot of 301 redirects, but what do we do with the homepage (stbands.com) and what is the best practice to make sure we don't lose traffic to the categories, etc.? Which new website do we 301 the homepage to? It's rough because for some keywords we rank 3 or 4 times on the first page. Scary times, but something must be done for the long term. Any advise is greatly appreciated. Thank you in advance. We are set for a busy next few months 🙂
Intermediate & Advanced SEO | | Hyrule0