Post Personas
-
Hello all,
Im doing quite a lot of research into personas at the moment, and am wondering if there are any good websites that you know of that market to multiple personas?
Just looking for inspiration once the persona work is done.
Cheers!
William
-
Erica this is fantastic - thanks for the link - great blog!
-
Mike King did an incredibly comprehensive post about persona creation.
-
Many thanks for this Donna
-
Hi Wseabrook,
I like this article by Hubspot that suggests ways to design a persona-centric website. http://blog.hubspot.com/blog/tabid/6307/bid/32434/How-to-Design-a-Persona-Centric-Website-Experience.aspx.
For example, one suggestion is to give visitors the opportunity to self-select who they are so they can be routed to custom content on the website. The example given was an earlier version of Hubspot that displayed "I am a business owner" and "I am a marketer" on the home page. I did a Google search for "I am a website owner" and found lots of examples of sites using that tactic effectively to partition their content and effectively demonstrate an understanding of their audience. Here are a couple of examples:
You could use the same tactic to find other examples of self-selection as well as the other options suggested in the article.
Happy hunting!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why did Google Index a weird version of my blog post?
i wrote a page - https://domain.com/how-to-do-xyz/ but when doing an inurl search, i see that it is indexed by google as - https://secureservercdn.net/58584.883848.9834983/myftpupload/how-to-do-xyz/ (not actual url) and when i view that page, it is a weirdly formatted version of the page with many design elements missing. this is a wordpress site. Why would this be? thanks, Ryan
Web Design | | RyanMeighan0 -
Is it possible to move a couple of posts and comments from one WP domain to another
Hi, We want to move a couple of dozen articles from one of our self-hosted wordpress website to another self-hosted Wordpress website. Is there a way to this such that the following content is also included in the migration:
Web Design | | seocuppa
1. Post content (including images and meta if possible)
2. Comments Do note the older site from which we want to move out the content has more than 2000 posts and we just want to move 60-70 posts. Thanks.0 -
Recovering organic traffic and Google rankings post-site-crash
Hi everyone, we had a client's Wordpress website go down about 2 weeks ago and since then organic traffic has basically plummeted. We haven't identified exactly what caused the crash, but it happened twice in one week. We spent a lot of time optimizing the site for organic SEO, improving load times, improving user experience, improving the website content, improving CTR, etc. Then one morning we get a notification from our uptime monitoring service that the site was down, and upon further inspection we believe it may have been compromised. The child theme that the website was using, all of the files were deleted and/or blank. We reverted the website to a previous backup, which fixed the problem. Then, a few days later, the same exact thing happened, only this time the child theme files were missing after the backup was restored. We've since re-installed and reconfigured the child theme, changed all passwords (Wordpress, FTP, hosting, etc.), and we're looking into changing hosting providers in the very near future. The site uses the Yoast Wordpress SEO plugin, which has recently been reported as having some security flaws. Maybe that was the cause of the problem. Regardless, the primary focus right now is to recover the organic traffic and Google rankings that we've worked so hard to improve over the past few months up until this disaster occurred. The client is in a very competitive niche and market, so I'm pretty frustrated that this has happened after we were making such great progress, Since the website went down, organic search traffic has decreased by 50%. The site and all internal pages are loading properly again (and have been since the second time the website went down), but Google Webmaster Tools is still reporting a number of pages as "not found" witht he crawl dates as early as this past weekend. We've marked all errors as "fixed", and also re-submitted the Sitemaps in Google Webmaster Tools. The website passes the "mobile-friendly" tests, received A and B grades in GTMMetrix (for whatever that's worth), and still has the same original Google Maps rankings as before. The organic traffic, however, and organic rankings on Google have seen a pretty dramatic decrease. Does anyone have any recommendations when it comes to recovering a website's authority and organic traffic after it's experienced some downtime?
Web Design | | georgetsn0 -
Why aren't Images in G+ product page posts showing up in SERPs for brand searches?
Before 1-2 weeks ago, our G+ posts containing links to our product pages would show up in in SERPs (when searching for our brand name) with a thumbnail of the product image. Now, they do not (see image below for visual). Our tech team confirmed there hasn't been any coding change that might be to blame and I see that this isn't happening to other sites. Any idea what may be the problem here? tcnhLgy
Web Design | | znotes0 -
Post CMS-Switch Actions
I have recently switched a site from oscommerce (an ecommerce CMS) to Wordpress (using WooCommerce plugins). I have already placed automatic redirect rules for all the products and product categories. It has now been 2 weeks since the new CMS went live. However, the site is receiving approximately 30% less traffic than it used to. The new site has a cleaner layout, is responsive design. As I mentioned, the old product and product category URLs are being redirected to the new WordPress URLs. Any other ideas? Do you think its just Google penalizing for changing site structure? On the plus side, I see structured data and rich snippets showing up in Google SERPs for the site. The site is www.vrtack.com
Web Design | | amitramani0 -
Website title next to a post title-how to remove it?
I just have checked on some of the keyword I am ranking for and found in the serp that next to the post I have also the site name. But I thought that I have remove it. Does somebody know how to remove it? perhaps I did not do it correctly. I am also using yoast seo plugin but I do not have it set there to show the site name after posts name. Can somebody help me to fix this please? I have also attached an image from the serp where is behind the post title also Villas Diani-the site name Thank you very much! Iris O1oj4W0.jpg
Web Design | | Rebeca10 -
Post vs Pages
Does Google make any distinction between a web page and a blog post? Assuming all else is equal...any reason why a page would rank higher than a post? And that includes a page in WordPress vs a WordPress blog post.
Web Design | | Pinlaser1 -
Free related posts recommendation solution?
I was preparing to use Diqus plugin to show related posts, but our site has already used another comment solution which is developed ourselves, and I don't think it's a good idea to replace all the comments of the entire site. So is there another free service to show visitors related posts? We are not a WP site, so I can only accepts HTML&JS codes, not WP plugins, etc. And I also don't want it contain external links even if I can benefit from them, because we are in a pretty specific niche, the recommendations to posts on other sites may take our orders away. Thanks
Web Design | | JonnyGreenwood0