MOZ Pro - Page Grader Queries
-
Greetings!
I started a new position last week and the extremely supportive director promised to give me anything I required to make my job easier. Of course, my first port of call was MOZ Pro.
Having never used MOZ Pro before, I've just been getting to grips with it, fixing any pressing issues and giving the whole site a general SEO health check. A few fairly major issues have been flagged, which I'm in the process of fixing, and I'm currently putting our main landing pages through the MOZ Page Grader. After a little bit of tinkering, our iPhone 6 cases page has been graded B for the term 'iPhone 6 cases', but I have a few queries/concerns regarding some of the suggested fixes:
- **Avoid keyword stuffing in document **- The term 'iphone 6 cases' only appears thrice in the body, so it can't be that? The term, however, appears 23 times in the page's img alt tags. Could this be the issue? This is an ecommerce site that sells iPhone 6 cases, so the img alt tags are bound to contain that keyword. Each img alt tag is unique, so I don't really know what I can do here? "Show details for YouSave iPhone 6 0.6mm Clear Gel Case" is the example of the img alt tag of one of the products on that page, surely I can't remove the words 'iPhone 6 case'?
- Avoid too many internal links - MOZ suggests keeping the internal links to below 100 or, at a minimum, less than 100 links on the main navigation menu. I haven't counted, but I'd guess that page has more than 100 links, but not too many on the navigation menu. To me, this looks like a standard ecommerce page, with links to products and different pages via the top and bottom menus. Would I improve visibility if I reduced the amount of links by, say, reducing the number of products on the page? We currently have it set to 36, but can easily be reduced.
- Only One Canonical URL - We've put a fix in place for this issue and are just waiting for it to go live. For some reason rel=canonical tags have been duplicated on the majority of the pages. Like I say, this is being remedied, but I just wondered whether a duplicate tag negatively affect the page's visibility? The tags are identical and just point to the page they're on.
I think that's about it for now! Thanks in advance and keep up the good work!
Cheers,
Lewis (Andrew is the name of the director)
UPDATE Now I've sorted the rel=canonical issue, the pages are being graded A but still with the first two suggestions above.
-
As with most graders, they are only there to point you in the right direction, or to bring to light any areas of improvement. If you want additional resources, try some of these. We handpicked these to help people with SEO, and a lot of them link to articles on MOZ. http://www.webdesignandcompany.com/seo-resources
-
Thanks for your time. I think you're right, I'm getting a little too hung up on the grader when, as you say, it's simply a guide.
Cheers!
-
Hello there!
First off before I say anything more remember the grader is only a guide, its not a garuntee that if you get an A you're suddenly in the number 1 spot so like most guides a little bit of your own judgment needs to be filled in too.
You if your alt image tags all have to have IPhone 6 case then that's fine you can probably ignore that particular point. Don't forget though you can always be more descriptive e.g rather that just having iPhone case you can describe it a bit more.
100 links does sound a bit much even for an e-commerce shop, but again you can use your own judgment, if you think you need links to every phone instead of categories go for it but if you can reduce them might be worth doing it or it can get confusing. Always try to put the user first if you think it would make the users like easier to have your site designed a specific way do that as Google likes the user and so should you!
There are some guide about the grader here on Moz if you need some extra help on them. If you are unsure of things you can always compare to competitors see what they are up to but remember just because they are number one doesn't mean they are right: what I mean is they might not necessarily have the correct design choice etc. but it can be handy if you are a bit unsure.
You might also find this blog post super helpful - http://moz.com/blog/open-site-explorers-new-link-building-opportunities-section
Another handy bit of software I recommend is Screaming Frog, its also free up to 500 URLs so give that a go!
Hope some of that helps & clears it up for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Does Moz Pro include Moz Local
My client has bought about six Moz Local accounts and are pleased with results. We have not yet used your Moz Pro program. The client might be interested in switching to the Moz Pro if those Moz Local accounts can be included into it. Please let me know as soon as possible. Thanks!
Moz Pro | | gallowaywebteam0 -
Why does moz give different page authority to the same page if a visit comes from adwords vs organic search?
When clicking on an adwords ad the page the landing page has a page authority of 26. When clicking on organic search to the same exact landing page the page authority is 37. Why is this. Does moz or, more importantly Google see these as the same or separate pages? Thanks Tom
Moz Pro | | ffctas1 -
ERROR: Too Many on-page links!
User wise, my product menu @LEDSupply.com is user friendly, but I'm concerned that it might be seen by crawlers as bad because of the TOO MANY ON-PAGE LINKS error I am getting in my moz crawl report. Is it really counting all the links in every drop-down menu? If so, is there are resource on how to fix it????
Moz Pro | | saultienut0 -
Codeigniter - Controller and duplicate pages
Hi there, I use Codeigniter as framework and I have a question about the duplicate page. Actually, for default, the typical page in a CodeIgniter framework is something like this: http://www.domain.com/site/contact where site is the controller containing the contact function that point to the contact.html view... To have a better URL I use a trick with the "routes" that redirect any http://www.domain.com/contact to the original http://www.domain.com/site/contact Of course the both are valid and the both are... crawled! So I get the duplicate page. Is this something I have to manage, maybe with .htaccess? Any idea would be very appreciated. Thanks for you precious time guys! Shella
Moz Pro | | CarloShellaMascella0 -
Is the keyword ranking number used for MOZ Pro an average position taken across the time period?
Hi there I am just trying to confirm how the ranking given in the 'rankings' report is calculated (an average etc). Thanks Sarah
Moz Pro | | Laurie-Tomahawk0 -
My Campaign only crawled 3 pages on my site
On my first crawl of a new campaign, the software only crawled 3 pages. XXXaceXXXscholarships.org any ideas?
Moz Pro | | Santaur0 -
Why SEOmoz bot consider these as duplicate pages?
Hello here, SEOmoz bot has recently marked the following two pages as duplicate: http://www.virtualsheetmusic.com/score/PatrickCollectionFlPf.html?tab=mp3 http://www.virtualsheetmusic.com/score/PatrickCollectionFlPf.html?tab=pdf I don't personally see how these pages can be considered duplicate since their content is quite different. Thoughts??!!
Moz Pro | | fablau0 -
On Page Analysis and Grading
I am new here and happy to be! My site is an ecommerce site with hundreds of products. I have set up campaigns to track specific products. For the on page analysis where SEOMOZ gives you a grade I have 2 urls showing. But 1 of the urls is getting an A, and 1 is getting a F. But they are the same url and obviously go to the same page. Any help would be appreciated!
Moz Pro | | Confections0