Can you use schema markup to do this?
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We sell steel plates. They come in a number of different grades and then in a variety of sizes. Generally we have a page for each unique grade. What I want to do is to use schema to enhance the rich snippet in SERPS to say something like
- width: 2 - 3.5m
- length 6 - 14m
- thickness 6 - 300mm
- Phosphorous: 0.005%
- Sulphur 0.005%
is this possible using schema? would I use thing/product or another theme?
i'm trying to scope out the possibilities here to determine whether it is worth spending time on.
The the other more interesting question is whether it is possible to respond differently to informational and purchasing searches. So if someone is looking for informations physical and chemical properties would be best used in the schema markup. If they are looking to purchase then product characteristics. Can these be shown differentially?
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No I would invest in Schema, but in this case I personally think that the attributes listed would not be implemented in any search engine soon. Some of them you would have to use the additionalType and that would be one of my last guesses for attributes that would ever be included.
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You would not invest in Schema.org at all or just in this case? I could agree with the latter as chances are that this kind of data will show up in the SERPs is really low.
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Is it possible to mark that up in schema? Sure. Is it supported and will be shown by any search engine, no on both counts. I personally would not invest time in it, maybe you can make all of that information part of the description for the time being.
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