New To SEO Management, I just want to double check that my idea will work.

[Tediscool]

I am new to SEO management. I had a 3 month SEO copy writing internship and a 5 month SEO temp job. In both I mostly wrote copy, but I've been teaching myself SEO on the side, I became Google certified. I ended up getting a telemarketing job and somehow the conversation of SEO came up and I winded up managing their SEO for 12 dollars an hour.

They say that every lead generated from the website that turns into a sale will be worth 10 dollars and if and when the sales exceed my paycheck I will starting making commission so long as it stays above my hourly. SEO is very fun and this is like my dream job. They are leaving the planning 100% up to me and I want to make sure that what I am doing will work.

My plan is as follows:

Part 1: Page Authority via backlinks and social media

We are health care brokers and my boss, the owner has a lot of contact. He is talking with large unions like, "The Teamsters," and large company retirment groups like, "Blue flame," which is apparently in some way connected to DTE or GE. Long story short, I am trying to get him to convince them to give us a back link to our main page.

He also has a ton of clients that own companies. This is good because they may be persuaded to give us backlinks too. In addition, the tech guy thinks he can implement something where we can get a google +1, facebooks likes/shares, twitter likes and shares and pintrest pin it's that would be a part of an email that we send to people within the list of 12,000 clients.

From what I can see, from the client base and the people we are working with we should be able to raise the page authority substantially despite the fact that the site is only a few months old and is not yet out of the sand box. I have been slowly picking off each error with SEO MOZ's website crawling.

Part 2: Making a Insurance Jargon Dictionary Guide For The Tri-purpose of gathering traffic, proving our professionalism and helping people understand semi-complex insurance jargon. I could build these 2-3 keywords would be addressed per page and they would be defined in a way to help people looking for terms understand them, while simultaneously netting a strong keyword density and a strong page. I think as far as I can tell there are no issues.

Part 3: The dictionary pages will pull in new traffic and the home page will receive links and distribute link juice to the sub-pages. This subpages will guide traffic back to the main page with no-follow links to direct people from the unique termed landing pages to the home page for insurance processing.

As far as I can tell my logic is solid and on paper this should work. Am I missing anything (like key details, flaws in my plan)?

[Andy-Halliday]

Hi

Don covered most of it correctly. Yes if you follow the above you should be ok, don't worry to much about the power of the link, its all about link relevancy, and the only little thing I would add in, don't try and get to many links too quickly, this could be a sign to Google you are trying to spam them. Get them to link over time to you.

Also don't tell them which pages to link too or which anchor text, let them pick and choice (sometimes a mention is just as good as a link) this way it looks more natural and don't worry if a few of them say, we're happy to put links but they are nofollow, this again make the process look more natural.

Once you have written Jargon guide, I would spend a lot of time outreaching sections of this to relevant people and getting them to mention it. There is software and services out there which are basically directories of journalists names and email addresses, I would highly recommend signing up to these to get the process started.

If you can make them a bit light hearted, a bit of fun some of the misconceptions try getting it listed on Buzzfeed (http://moz.com/blog/my-recipe-for-success-how-to-launch-a-successful-blog) while you may not get the perfect link, if its picked up and share you could suddenly have a lot of additional people visiting your website.

But you have the basics of SEO, so good luck

[Tediscool]

You are awesome, thank you!

[donford]

Hello Leonard and welcome to SEO, and Moz.com

1. _"Page Authority via backlinks and social media..."_It is true getting links (aka backlinks) from high authoritative sites will bump up your page and domain authority. A key to remember here is you don't just want a link, you want a relevant link. That is to say, ideal links would be found on pages with minimal links to other sites and in a natural way and on pages with high authority. Read more about link dilution for more information.

1b. Social media, shares likes pluses help best when associated with specific content. Example, like this article, this tool, this service etc.. It is also a good thing to for brands (homepages).

2. "Making a Insurance Jargon Dictionary Guide.." Great idea, even better if the industry doesn't have a good one that is referenced on other sites. This is content marketing at its best, BETTER CONTENT IS ALWAYS A GOOD THING!

Part three like this last paragraph is a wrap up of the above, and yes again on the right track. I would also add don't be afraid to give follow links to pages / sites that deserve it. It isn't a one way street. If somebody is a recognized authority it will not hurt to give them credit, in fact it makes your page more relevant. An example from our site would be we make NSF certified compound, but we are not an authority on it, we happily give NSF.org credit for their work and point users to their site if they want to learn more about it.

Sounds like you're on the right track, remember patience, great content, and proper monitoring (tracking > traffic > keywords) will go a long way in your success.

Hope this helps,

Don