Question about optimising an inner pages apposed to the homepage
-
Hi Everyone,
I'm currently looking to optimise the inner page of a website opposed to the homepage itself. I was wondering if I should stick to some kind of link distribution?
For instance, say my website is about widgets and the url is http://www.widgets.com, I want to optimise for a much easier "blue widgets" term on an inner page with the url: http://www.widgets.com/blue-widgets.
Does google discriminate against a website with a higher number of links pointing to an inner page than the homepage? If so, what would you recommend a safe distribution between the two?
Your thoughts would be greatly appreciated,
Peter.
-
The concept of optimizing the internal page for Blue Widgets should be the same as your home page. It should contain relevant links and on page optimization focusing on your keyterm. In this case, blue widgets. You would want to make sure that you use this term in your meta title, description, in the URL and include relevant content as well. The links are only half of the equation. Having a ton of links and no relevant content will be what gets you in trouble with the engines. As long as you have a balance of links and on page content you should be ok.
-
It's very common for an internal page to be more popular than the homepage, and there is no known penalty or discrimination in such a case.
-
Hi Peter,
It's better to have separate pages for blue widgets, red widgets etc. As far as backlinks are concerned, ask yourself - if I click this link and land on a page that doesn't answer my question, would it be a good user experience? There is no need to maintain any sort of proportion/distribution of links between the Home page and inner pages. Often, you may not get a chance to link the inner page. In that case you may vary the anchor text.
-Shailendra
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Crawl Test Question
Good Morning, I am just looking for a little bit of advice, I ran a crawl report on our website www.swiftcomm.co.uk. I have resolved most of the issues myself, however I have two questions;- Screenshot image http://imgur.com/VlFEiZ2 Highlighted blue, we have two homepages www.swiftcomm.co.uk and www.swiftcomm.co.uk/ both are set with a Rel-Canonical Target of www.swiftcomm.co.uk/. Will this cause me any SEO issues and or other potential issue? If this may cause an issue how would I go about resolving? Highlighted yellow, Our contact and referral-form are showing as duplicate title and meta description. Both of these pages have separate title and meta desc which it does seem to be detecting. If I search the page in google it returns the correct title and meta desc. The only common denominator behind these pages is that both have php pages behind them for the contact form. Do you think that the moz crawl may be detecting the php page over the html? Could this be cause any issues when search engines crawl the site? Kind Regards Jonathan Mack VlFEiZ2
Intermediate & Advanced SEO | | JMack9860 -
Pagination and View All Pages Question. We currently don't have a canonical tag pointing to View all as I don't believe it's a good user experience so how best we deal with this.
Hello All, I have an eCommerce site and have implemented the use rel="prev" and rel="next" for Page Pagination. However, we also have a View All which shows all the products but we currently don't have a canonical tag pointing to this as I don't believe showing the user a page with shed loads of products on it is actually a good user experience so we havent done anything with this page. I have a sample url from one of our categories which may help - http://goo.gl/9LPDOZ This is obviously causing me duplication issues as well . Also , the main category pages has historically been the pages which ranks better as opposed to Page 2, Page 3 etc etc. I am wondering what I should do about the View All Page and has anyone else had this same issue and how did they deal with it. Do we just get rid of the View All even though Google says it prefers you to have it ? I also want to concentrate my link juice on the main category pages as opposed being diluted between all my paginated pages ? - Does anyone have any tips on how to best do this and have you seen any ranking improvement from this ? Any ideas greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Backlink Questions
Hey Mozzers, I have spent some time researching proper backlink analysis, and then I have been going through some of the steps. Here are a few questions that I have had in the process. Why would backlink tools like OSE and Ahrefs return different results for (say): "www.domain.com" vs "domain.com"? I noticed that competitors have almost 6x the backlinks as I do, but when I look at where those links are coming from, they are coming from old sites with moderate DA (under 10-30), but many are not current. I also noticed that many of these sites have links placed site-wide so that there are maybe 6+ referring pages per domain. So I guess my question is, how powerful are these links? Am I better off building relationships with bloggers, even though they only offer one link per page? Ultimately it will take me a long time to build the same quantity of links, but it seems like many of these competitors' links are old fashioned, but still moderately effective. Any help is appreciated, you guys have always been so helpful!
Intermediate & Advanced SEO | | evan890 -
Offpage Optimisation
I have currently completed onsite optimization for my ecom site. Now i am focusing towards offpage. I like get the experts from where to start. I like to get help on where to start getting the quality backlinks for my site. Thanks in advance.
Intermediate & Advanced SEO | | nsale0 -
Summarize your question.Irrelevant Domain Name, relevant page name
Hello All, My website is a PC Repair website called 'Paulspcrepair.co.uk' (example). And recently I want to start my SEO branch to the website, now, would it be better : A: Use my domain Authority already obtained and create a new page, highly optimized for SEO searches. OR B: Create a whole new website, such as 'PaulsSEOWorkshop.co.uk'. If so, why? I can't decide what to try.
Intermediate & Advanced SEO | | Paul_Tovey0 -
How can you indexed pages or content on pages that are behind a pay wall or subscription login.
I have a client that has a boat of awesome content they provide to their client that's behind a pay wall ( ie: paid subscribers can only access ) Any suggestions mozzers? How do I get those pages index? Without completely giving away the contents in the front end.
Intermediate & Advanced SEO | | BizDetox0 -
What Questions Should I Be Asking?
I just read a discussion that was originally posted by Steve Ollington on May 22, 2011 where he states that many people are asking the wrong types of questions on this forum. He said that he wonders if he will see a shift from people asking questions on "how to rank" to questions dealing with "how to work out the best KPIs" (Key Performance Indicators - yes I had to google it). I was once told we learn more by asking questions about a topic than by just listening. I've also been told that sometimes the right question to ask is, "What questions should I be asking?" So here is my question, what types of questions should I be asking to be better at SEO? Perhaps these are some of them: Is it possible to be good at SEO when it is not a full-time job? It is very tempting to look for easy answers when you only have limited time. What are considered KPI's? Are they different for every industry? How do you know what is junk information vs what is truly good SEO advice? Is it just simply trial and error? It seems to me that if people find truly good SEO information, they aren't going to be sharing it so easily. It's the whole, "You get what you pay for". Maybe some of you can tell me more of the questions I should be asking.
Intermediate & Advanced SEO | | kadesmith1 -
Page URL Issue
Hey Friend, I am having sort of a problem. I currently have a subpage with the url of: /musclecars/ I also have a subpage at /muscle-cars/muscle-car-restoration.html Obviously my main url is not listed here. My problem is I am trying to rank for the term Muscle Cars but the first URL does not have the keywords seperated so I rank no where. If I type MuscleCars into google I rank though (but nobody types the keyword in like that). So my question is can I create muscle-cars.mydomainname.com and rank well with that? Or is it better to just use mydomainname.com/muscle-cars/ even though that second term I am ranking for already has that in its url?
Intermediate & Advanced SEO | | shandaman0