Any Reports on Conversion Rate Drops in 2014?
-
I'm looking for some reports about conversion rate changes over the past year as well as any trends you may have noticed about ecommerce conversion rates because we are seeing something quite odd.
We are seeing a large drop in overall conversion rates on some sites I manage this year despite seeing significant revenue growth. When I looked through the stats I found something interesting. Our conversion rates have actually increased on each of the three device types (desktop, tablet and mobile) but because there is a huge surge in visits from mobile devices (the device with the lowest conversion rates) and a large decline in vistis from our top convertor (desktop) our overall conversion rates are down.
This is especially troubling to me because my bonus was based on increasing conversion rates and I could use some help from you to see if others in the industry are facing this issue or not.
Thanks
-
I haven't been seeing a large fluctuation in ecommerce conversion rates for us this year compared to previous years. As you know, it's always about conversion optimization. Improving UX (as Max was stating) is a LARGE part of increasing your conversion rate. So test/measure/implement on a regular basis (part of a continual improvement process). Also, here's a decent article from March: Ecommerce Conversion Rates.
-
Are you sure the UX for mobile visitors is good? I am not asking if it works from mobile or if you can successfully navigate, I am wondering if the UX is good or annoying.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO and Conversions from a C-Level perspective
Hi guys! Do you have any suggestion about articles about how to work with conversions and SEO from a C-level perspective? I know it is very open question, but there might be articles like (https://moz.com/ugc/how-can-pr-seo-and-ceo-people-work-together-for-link-building) that are great and written on this subject. Could you please share if you have any examples? I'm thinking for these perspectives: What knowledge and insight does a management team need to take control and drive the SEO and CRO related work (from a executive level)? How do the management team connect business strategy and goals with the SEO and CRO area? Have a great day!
Conversion Rate Optimization | | OscarSE0 -
B2B average conversion rates?
Hi guys, I've been struggling trying to find average conversion rates for qualified traffic (e.g. PPC) for lead generation/phone calls in the B2B services(non- SaaS) environment. I know that it varies depending on the industry, but having at least an idea would help us a lot. Any information you can provide would be very valuable. Thanks a lot.
Conversion Rate Optimization | | anagentile0 -
How to add Adwords rating stars extensions to my ads ?
Hi guys, In trying to add the rating stars extensions to my ads but i have 0 knowledge on this. I triad to so it through the Google plus account, but its not working. Any good instruction on how i can add it to the ads ? Any help are welcome! Thx
Conversion Rate Optimization | | EdmondHong870 -
Any tips and tricks to increase Conversion Rates on Google PLA?
I have recently organized my Adwords (Product Listing Ads) campaign according to this link: http://certifiedknowledge.org/blog/how-to-create-a-state-of-the-art-pla-campaign While I like the organization and control this provides, my fundamental concern is to increase conversions. I understand conversions are dependent on other factors such as landing pages etc. Are there any Google Adwords tips someone has had success with to increase CTR and increase conversion rates? Pating $10/day to Google Adwords while only getting a sporadic business every 3 days is getting a bit frustrating. Are there any tools in MOZ that can help find faults and generate simple reports on the Google Adwords campaign? Any help is much appreciated.
Conversion Rate Optimization | | amitramani1 -
Conversion Rate - site feedback
Hi We gave a website a bit of a facelift last nov with the aim of increasing its position within Search Engines and getting it to begin making sales. The site: www.funkyfootstools.com is now moving in the right direction for its keyphrases, footstools and ottomans although it still needs some work. The issue I have is that from the visitors that come to the site, the stats prove they have a look around, they are just not purchasing - I am not sure if this is because of the layout, ie. usability or if there is something else. Any ideas & feedback would be greatly appreciated. Thanks Carl
Conversion Rate Optimization | | keane-1145170 -
How to track PPC conversions?
I use both adwords and Microsoft Adcenter. I am looking to be able to track my conversions from each PPC site. I do not have a "Thank You" or "Check Out" page that I can tag because any sales that I make are through clicks on a link that goes offsite to an affiliate company that I receive commission from. However, the link on my site is a "Buy Now" button, so to get some idea of which source is giving me better conversions I'd like to know whether adcenter or adwords is sending more people that end up clicking this link. Canb anyone suggest a way or a program to set up in this manner? Thanks in advance for your help!
Conversion Rate Optimization | | VictorVC0 -
Lookiing for examples of local "small biz" sites with phone or contact form conversion points
Hi Guys, I'm looking for any good examples of small business sites that you've come across that do a good job at converting potential visitors to clients. I'm primarily thinking about service oriented business such as Doctors, Dentists, Salons, Clothing stores, small restuarants, car detailing services, local photographers, etc. I'm just trying to digest other examples and look for new inspirations.
Conversion Rate Optimization | | DotCar0 -
How important to conversions is proper English on a website?
Many websites - especially those done in foreign countries by non-native English speakers - have many grammatical and idiomatic errors in the English copy. How important is that to conversions (actually convincing the customer to buy, etc.) Is the poor English a turn-off, a cause for distrust or discomfort - or do people not care? I'd be interested to hear people's personal opinions (the more the merrier) and if anyone has a more global perspective backed by research, testing, etc - that would be great, Thanks in advance!
Conversion Rate Optimization | | debi_zyx0