Can a Find Us Link suffice as the NAP in footer of site?
-
I understand the need for NAP in the website for citation sourcing / local ranking purposes, etc. Is it possible to use a linking anchor text such as "Find Us" that can link to the Contact Page of the site that does list the street address? Or should it link to the google places listing?
The client basically wants to "hide" the NAP, but keep the power of the local listing.
Can this be done? Any suggestions? Or an example of website that does this successfully?
-
Hi Again:)
As Donna has said, the lack of footer NAP could have a a negative SEO impact, but if this argument does not sway the customer, I would totally set it to one side and explain to the business owner that customers are entering their website on a variety of pages (not just the homepage) and having the complete contact information on every page of the site definitely increases the chances of phones ringing. Why make the customer click extra links and hunt around for a phone number or address? Give it to them right away! Making it as easy as possible for the customer should increase conversions and that is language any business owner can understand. -
Well unfortunately you will risk losing some ranking power if you decide to use just name and phone number. That's considered a partial (vs full) citation and is believed to carry less weight in Google's local ranking algorithm. (See well respected Local SEO company Whitespark's definition of the different types of citations.)
So it's a trade off - bulk vs ranking influence. The relative impact will depend largely on your competition. I guess you could always give it a try and measure results. There's no reason you couldn't just change it back if the impact is not to your liking.
-
Yes, I am saying exactly that. The NAP would be on the contact page. Then on the footer of each page they just want there name, tel #, and an anchor text. They just think the address looks to bulky for every page. I don't want to lose ranking power.
-
Good Morning!
I want to be sure I'm following what you are describing here. Are you saying that the NAP would exist on the Contact Us page but wouldn't appear elsewhere on the site, like in the footer or something along those lines? I'm not sure why you would link off your site to the Google+ Local page instead of having the NAP on the site. Google allows businesses with hidden addresses to be listed in their local product, but there may be some lessening of ranking power in these scenarios. Would you be able to provide a bit more info about what you mean by hiding the address on the website?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Company wants to rebuild site
Hello Community, I am a designer and web developer and I mostly work with squarespace. Squarespace has SEO best practices built into the platform, as well as developer modes for inserting custom code when necessary. I recently built a beautiful website for a Hail Repair Company and referred them to several companies to help them with SEO and paid search. Several of these companies have told this client that in order to do any kind of SEO, they'll need to completely rebuild the site. I've seen some of the sites these companies have built, and they are tacky, over crowded and hard to use. My client is now thinking they need to have their site rebuilt. Is there any merit to this idea? Or are these companies just using the knowledge gap to swindle people into buying more services? The current site is : https://www.denverautohailspecialists.com/ Any advice would be appreciated.
Local Website Optimization | | arzawacki2 -
Google for Jobs: how to deal with third-party sites that appear instead of your own?
We have shared our company's job postings on several third-party websites, including The Muse, as well as putting the job postings on our own website. Our site and The Muse have about the same schema markup except for these differences: The Muse...
Local Website Optimization | | Kevin_P
• Lists Experience Requirements
• Uses HTML in the description with tags and other markup (our website just has plain text)
• Has a Name in JobPosting
• URL is specific to the position (our website's URL just goes to the homepage)
• Has a logo URL for Organization When you type the exact job posting's title into Google, The Muse posting shows up in Google for Jobs--not our website's duplicate copy. The only way to see our website's job posting is to type in the exact job title plus "site:http://www.oursite.com". What is a good approach for getting our website's posting to be the priority in Google for Jobs? Do we need to remove postings from third-party sites? Structure them differently? Do organic factors affect which version of the job posting is shown, and if so, can I assume that our site will face challenges outranking a big third-party site?1 -
My website is ranking well in all other IP except US ip and that too only one particular keyword could you guys help me ?
My website is Ranking well in all other keywords in all other countries Except US IP and only one particular keyword. Example :- One keyword ABC is ranking well in UK UAE and also on first position but in US IP not even in top 100 results or not even top 300 results
Local Website Optimization | | Hyperlinkinfosystem0 -
International Sites
Hi Guys Just wanting to get some feedback on best practices for international website. The main website is a .co.uk there looking to target France & Belgium. The web hosting is UK based. Do we replicate the UK site and translate to local language but use a .fr domain and have 3 versions of the websites on 3 separate domains? or do just use the co.uk with french & Belgium translation have pages related to those countries? Any assistance will be appreciated
Local Website Optimization | | Cocoonfxmedia0 -
On what pages of my site should I put schema.org structured markup for an Aggregate Review of a Concrete Construction Contractors work?
I have a concrete contractor that I do a site for. He has many reviews from Home Advisor. So I created a Structured Data Markup using HTML5\. I put the the AggregateReview near the bottom of the About Us page at [http://www.skv-construction.com/about-us.html](http://www.skv-construction.com/about-us.html). Question 1: Should I also put the AggregateReview on the home page, or on specific project pages. Question 2: How will Google use the data now if the About page is NOT searched or displayed in SERPs. Does Google display this markup when and where they want to? Question 3: Siince this is a Local Business, should I embed the AggregateReview within the LocalSearch tag. I passed the Google test as it is for the Aggregate Review! But I have the review wrapped in the HomeAndConstructionBusiness tag. Here is the code: "http://schema.org/HomeAndConstructionBusiness"> # Quality Workmanship w 50 Yrs Experience "http://schema.org/AggregateRating"> 4.37 stars-based on 54 reviews at ["http://www.homeadvisor.com/rated.SKVConstruction.18028291.html"](<a) target="_blank">Home Advisor "http://schema.org/PostalAddress"> 10005 Fair Lane <spam itemprop="addresslocality" union=""></spam> IL 60180 (847) 364 0161 ["http://www.skv-construction.com/contact-us.html"](<a)>Contact Us Price Range: All Jobs Custom; Call for Quote or Visit Web Site Would appreciate any help. This markup is so vague, I can see why few people are using it. Maybe you should do a Video training or extended training on how to's. Vernon Wanner 815-332-8062
Local Website Optimization | | VernonWanner0 -
Disproportionate Links to Home Page
I'm a professional magician and mentalist who travels nationally for corporate events, social functions, and trade shows. Unfortunately, the landing pages are all for different venues and locations, but the product stays the same. How do you recommend optimizing for somebody whose product is essentially themselves? The pages have similar content, videos, etc., so I don't want to be dinged for duplicate content.
Local Website Optimization | | KevinViner0 -
Moving back to .com site
Hi Many thanks for all the input we have had from the Moz expert team here. We have had some great thoughts and we have finally decided that we need to move our site to an new provider and to go back to one single .com site for all our global traffic, as we cannot get round possible duplicate pages as we cannot use canonical nor alternate links with our current website provider and this has meant a big rethink in the last couple of weeks. We where running two sites, .com which has been running for 7 years and a .co.uk site which was dormant since 2007 until 2013 and used from last year to serve our local customers. Domain Authority for .com 19 and 23 for .co.uk Our new site will serve 3 currencies so we can offer £ $ & € without the need for duplicate pages or local pages. We plan but are flexible about using a 301 from the .co.uk site to the dot com. and have enough data to ensure we can do all 301 redirects at page level from our current .co.uk site to our new .com site. Can anyone provide any SEO tips on ensure we grow our rankings when we make the switch in about 3 weeks. Many thanks Bruce
Local Website Optimization | | BruceA2 -
Site does not rank on Google's country specific search engines.
My site shows up on the first page of 'google.com' but not on the other search engines like google.co.uk / google.co.in / google.com.au. It shows up on the 3rd or 4th page for the most part. My competitors' sites rank consistently across all geographical versions of Google. Is there something i am missing out on? My website is a web applicaton and not a business listing.
Local Website Optimization | | dlsound0