SERPs Help
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Hey Mozzers,
Please can someone advise?
I manage the on-line content for an estate of Gyms in the UK.
We had an existing gym location in Birmingham - www.nuffieldhealth.com/gyms/birmingham and 5 months ago we opened a new location in Birmingham - www.nuffieldhealth.com/gyms/birmingham-central.
The 2 pages have different in-page content, different H1's, different title tags, different citations in page both have a few back links from different root domains, however the 2nd page (birmingham-central) does not rank in the top 50 results even though our domain is strong that the vast majority of results?
Our original page (/gyms/birmingham) also slipped from page 1 in SERPs to the bottom of page 2 when the second Birmingham gym page was deployed??
I am guessing Google does not know which page to serve in SERPs, bud i am at a lose as to how to fix this issue. Can anyone please advise??
Regards
Ben
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Thanks for your reply.
Yes I recently used the Schema Mark-Up to help Google understand the business name, address, postcode, business category etc of each location.
Thanks for the link, i will have a read up now.
Regards
Ben
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how are the NAPs on both...are they totally diff and distinctly linked to each location?
oh - NAP means name address and phone # - I have no exp in the UK with phone #s but Google is damn smart at sussing out when a 'local' phone # aint so local here in NA...
try looking at the LOCAL search ranking factor study here at Moz for more info...here
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