Can you market to someone 30 days AFTER they visit your site via PPC?

[ColeLusby]

Hi all,

I'm looking to market to visitors 30 days AFTER they have been to a website.

Their is a coupon this business wants to run every 30 days to its' repeat customers (and if they purchase again); thus, 30 days more will resume.

I'm aware that your remarketing list can capture audiences from 30, 60, and 90 days past. I'm talking about future display ads running 30 days after visitor has cookies enabled.

Thanks for your help!

Cole

[ColeLusby]

Alex, you sir are a man among boys.

Thanks!!

[AlexMcKee]

For best results Google recommends that all the rules should be the same except the membership duration. Then combine them, yes.

[ColeLusby]

Would each of these lists have the same URL parameters?

Just different duration of days?

Then combine them?

[AlexMcKee]

Hi Cole, OK. The remarketing service can be used to show adverts to visitors at a set duration of days after they visited your website. Visitors can be in multiple lists. So you can target those who visited or converted with one list (say "Converted") that has a duration of 60 days then use another list "Sales Cycle" with a membership of 30 days. By excluding the "Sales Cycle" list from the "Converted" list you will arrive at a list of visitors who converted 30 or more days ago and are ready for being shown the offer/coupon.

[ColeLusby]

Alex, I'm not fully following you as far as the execution.

I understand we're attempting to create a custom audience.

So let's say I have an audience for visitors of "this url" set at 60 days past.

How would I market to them 30 days after they visit the website? I don't think I followed.

Thanks.

[AlexMcKee]

Yes. Use remarketing with a custom audience by using a 90 day list, for example, and a 30 day list for your customers that have made a purchase and by excluding the 30 day list you will be targeting them at +30 days.