Are press releases that could end up being published with duplicate content links point back to you bad for your site ?
-
With all the changes to the seo landscape in the resent years im a little unsure as to how a press release work looks in the eyes of Google (and others).
For instance, you write up a 500 word press release and it gets featured on the following sites :
- Forbes
- Techcrunch
- BBC
- CNN
- NY Times
- etc ...
If each of these cover your story but only rewrite 50% of the article (not saying these sites wouldn't re write the entire artcile, but for this purpose lets presume only 50% is rewritten) could it be negative to your backlink profile, ? Im thinking not, as these sites will have high authority, but what if once your press release is published on these sites 10 other smaller sites re publish the stories with almost no re writing, either straight from the press release or straight from the article in the mainstream news sites.
(For clarification this Press release would be done in the fashion of a article suggestion to relevant journalists, rather than a blanket press release, via PR Newswire, mass mail out etc. Although i guess the effect with duplicate content backlinks is the same.)
You now have c. 50 articles online all with very similar content with links pointing back at you, would this have a negative effect or would each link just not carry as much value as it normally would.
By now we all understand publishing duplicate content on our own sites is a terrible idea, but dose have links pointing back to your self from duplicate (or similar) content hosted on other sites (some being highly authoritative) effect your site 's seo ?
-
As far as I know, you can always tell Google to ignore links when it's hurting you in Webmaster Tools, right?
-
Not harmful, I just have a theory that they don't count.
-
Thanks, what do you think of the trickle down effect regarding smaller publications who (who may still have decent DA say 30-40) who may just chose to copy and paste the press release, all the way down to the bottom rung publications that will just be rss aggregating content from other sites.
These are the sites im more worried about as there are more of these, between them all there may be 20 - 30 copies of the original press release hosted on different sites.
Can this still be harmful as they will have links back to you within duplicate content ?
-
Great question Sam-P. I am fighting with this in Czech Republic too.
In our segment (ERP systems for production companies) there is no real chance that big press-houses will publish our press releases. And in first place you want them to be published in segment relevant magazines that unfortunately have lower autority in Google's eyes. And even worse - very often they don't rewrite our PRs at all.
It's some sort of paradox for me - you write a good press release, and press loves it so it gets published. But in the end it could do more harm then good, I guess.
-
Sam -- if you get a link to or brand mention of your site on any or all of these powerhouse publishers, it will do far more for your SEO (not to mention your traffic) than any duplicate content penalty that could possibly ever be imposed. Think holistically about your content engine rather than focusing on specific penalties and you'll see why you can't go wrong getting mentioned on Forbes.
-
nope - you would be fine.
As these sites have very different audiences, why not spend the time writing individual articles to meet there readership (thus more likely to be used), for techcrunch, focus on the tech element, for CNN, the news part of it.
whats more likely is that most of the sites won't cover it especially BBC unless it is really news worthy.
Would be worth reading http://moz.com/blog/tips-from-a-recovering-journalist-how-to-write-effective-press-releases-that-help-seo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Moz use mz.cm for social link ?
Do you see that ?
Content Development | | Natifs
When you click on facebook post of Moz, the URL is domain is : MZ.CM ans after 301 to moz.com/article... Why ? Thanks2 -
How to produced amazing contents
How to get started and produce some really fantastic contents on regular basis? I am into weight lose niche and don't want to produce garbage. where to start and get going?
Content Development | | Sajiali0 -
Nearely identical content
Hi Everybody, I'm just checking the warnings from Seomoz an realized that on our site there are a lot of duplicate page content problems. In fact some of them are not really duplicated content because there are subtle differencies ie. colour or pack of products: http://www.szepsegbolt.hu/termekek/david_beckham_intimately_yours_for_man_eau_de_toilette_30_ml.html http://www.szepsegbolt.hu/termekek/david_beckham_intimately_yours_for_man_eau_de_toilette_50_ml.html What do you suggest, ignore this warning or change something on the site? Thank you in advance Balint
Content Development | | SanomaMediaseo0 -
Duplicate Text on Blog & Internal News Page
I have two places I post news for our company. Our blog - typically more informal posts
Content Development | | seo-hunter
mycompany.wordpress.com & Our news page - typically more newsworthy than the blog
mycompany.com/news My question is, It is okay to just copy the exact text from my wordpress blog and paste to my news area of my site and vice versa? Does this hurt ranking potential for either page?0 -
Duplicate Websites
What would you do if a competitor had their main domain, and then another domain targeting your local area with the same exact content? That's currently happening to me, and I'm not sure what I should do about it, if anything: http://www.bozemanchevrolet.com and http://www.montanachevy.com
Content Development | | ResslerMotors0 -
Metrics to measure the quality of content?
When trying to decide what is low quality content, page views & bounce rate are the main indicators I use for pages already on site. But, how do you measure the quality of content that you are trying to produce? Is it entirely subjective?
Content Development | | nicole.healthline0 -
Archive older, low ranked content to help new content in Panda 2.2?
After watching the white board friday re: Panda 2.2, it got me to thinking about old content. One of the sites that I work with generates 3-10 new articles/day (movie reviews, interviews, guides, event previews, etc) and has been doing so since 2005. Now, they have almost 10k articles, 7k of which are indexed. The quality of the content varies, and much of it is dated (movies, events) much of the amount of older content gets 0-5 pageviews/month, made in the days BEFORE the site was using Google News + social tools to spread the word (and backlinks). Note that those older articles also of course tend to have 100% bounce, and small/zero TOS. Is this hurting the site? With 75-100 articles/month being published, I want to make sure they get maximum exposure. I'm also concerned that crawlers get sucked into the site chasing down old BS content, and that is hurting it as well. What to do with this content? Should I unpublish unpopular, dated content and get it off the internet? Or, do I leave it on, but NOINDEX it so Google won't crawl it?
Content Development | | EricPacifico0 -
Blog content practices for e-commerce sites
What is the best practice in regards to content for e-commerce blogs on the same domain as the web-store (blog.storename.com)? What balance of content should be on the blog vs. the item & section pages or doesn't it matter?
Content Development | | MEldridge0