Stuck on page 2

[interstate]

I had a site that was ranking for hundreds of keywords, I got hit with a link penalty, got the link penalty removed by creating disavow file, reconsideration request.

Last couple of months my site is stuck on page 2 and won't seem to move up.

Thoughts?

[OlegKorneitchouk]

Follow is better than nofollow but both are good. What's more important is the relevance and authority of the site you are getting your link from.

Links should point to the most relevant page on your site given the context of the link. In general, a majority of your links should be pointing at your homepage with your brand name.

[interstate]

Thank you for the quick response. So you are saying continue building links. Does it matter if

1. The links are follow or not

2. Which page on my site they are linked to?

Thank you

[OlegKorneitchouk]

What have you been doing the past couple of months? Disavowing a lot of links won't bring back the authority you used to have before you were hit with the penalty, so don't expect to bounce back to your old rankings.

Here is what you should be doing:

• Create additional high quality, unique, topic relevant content that uses authoritative sources and displays the information in a way that is easy to understand and easy to share.
• Find outlets that would be interested in the new high quality content and politely present them with it in a way that would give them value.
• Rinse and repeat

Do that for a few months and let me know if you are still stuck.